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Lotus to move immediately forward with new variants rather than new models

It took 1.5 years, but a DRB-Hicom managing director told Malaysia's Business Times that the company has "cleaned up" the situation at Lotus from its finances to its marketing and image. The clean-up job we're most interested in, the product portfolio, will be demonstrated by financial investment in a three-year program of "variants based on existing products - variants with improved technology, improved performance."
You'll notice mention of the word "variants" three times but no mention of the phrase "new models." We knew that with the death of the five-new-model turnaround plan dreamed up by ex-Lotus CEO Dany Bahar DRB-Hicom said there'd only be three distinct lines - which is the current number - but during Lotus' trouble-plagued 2012 it sold just 80 cars all year, and for a tense spell it really wasn't clear if DRB-Hicom would commit to even keeping Lotus alive, much less investing in it.
It's not clear how much is being put into in the three-year program of offshoot models like the 345-horsepower Exige S Roadster (pictured), but it might be fair to say this is where Lotus' revival really begins, and does so with baby steps. Autocar reports that DRB-Hicom has already put 100 million pounds into the English carmaker, and as its issues were worked through Lotus has sold almost as many cars in the first five months of this year as it did all of last. That has not only convinced the Malaysian minders to throw more money its way, but the UK's business secretary has also approved a 10-million-pound investment into Lotus through the Regional Growth Facility program.

Lotus Elise Cup 260 celebrates the automaker's 70th anniversary

Lotus rides the special edition train nearly as often as Jeep. When you only sell a few models, you need to make the most of what you have. Today, Lotus announced a new very-limited-edition variant, the Elise Cup 260. Just 30 examples will be built and, based on pricing, it doesn't look like it will be coming to America. Hey, the cars are likely all spoken for already. The Elise Cup 260 builds on the Cup 250 and takes influence from the Lotus Evora GT430 and Exige Cup 380. Lotus says this car is even lighter than the already pint-sized Cup 250. Downforce is the name of the game with the Cup 260. The car makes 397 pounds of downforce at 151 mph (44 percent better than the Cup 250), helping the car maneuver around a circuit with copious amounts of traction. The key components here are louvered front fenders, a carbon fiber front splitter and a carbon fiber rear wing that wouldn't look out of place on an FIA-spec GT car. All of the lightweight performance options from the Cup 250 are standard equipment on the Cup 260. The sill covers, roll hoop cover, front access panel and engine cover are all made of carbon fiber. It also uses a polycarbonate backlight glass to save more weight. The Cup 260 has two-piece rotors and two-way adjustable Nitron dampers at all four corners. Strangely, the Elise uses AP Racing calipers up front and a set of Brembo clamps out back. The Elise Cup 260 is powered by a supercharged 1.8-liter inline four making 250 horsepower and 188 pound feet of torque. In the right hands, the Lotus will hit 60 mph in just 3.8 seconds. Top speed is listed as 151 mph. Lotus' Hethel track is the true benchmark of any car to wear the green and yellow badge. On it, the Cup 260 is 2.5 seconds faster than the Cup 250. The exterior has been done up in gold and features a couple of wreaths meant to commemorate the 70th anniversary of Lotus' first car. The car comes standard with Alcantara upholstery, but if it were our money we'd spring for either the yellow or red Tartan trim pack. As befitting any Lotus, weight savings was first and foremost. Things like air conditioning, carpeting and sound deadening material are all optional extras. Pricing has only been announced for Europe, but the UK base price converts to roughly $77,800. Not cheap, but few if any cars provide the pure, unadulterated driving experience of a Lotus. Related Video:

Lotus Type 130 electric hypercar confirmed for July 16 reveal

Lotus just formally announced that its electric hypercar will be revealed on July 16. It's called the Type 130, and it's confirmed for production at Lotus headquarters in Hethel, Norfolk. The name is derived directly from the production quantity, as Lotus is capping the car at just 130 units. This project is coming together at a rapid pace, as Lotus also says the first customer deliveries will happen in 2020. Meeting time goals for the production of EVs has proven troublesome for some manufacturers, so we'll see if Lotus is able to deliver in the next year and a half. The British sports car company has Chinese backing in the form of Geely now, so the funds to make this car happen appear to be there. Lotus says that it's had several hundred people express interest in buying the Type 130 since its confirmation at the Shanghai Auto Show. Of course, with only 130 slots available to buy the vehicle, we'll see how it all shakes out once Lotus announces what we expect will be an extravagant price tag. Hypercars, and especially electric hypercars, are never cheap. Lotus released a teaser photo that tells us next to nothing, but it is a photo of the car. The teaser video below is a bit more interesting with the "Hand Built in Britain By Lotus" emblem and the electric charge port hidden off to the left. It has an automatically closing door there, which doesn't exactly feel like Lotus' style. If something can be done mechanically to save weight, that's typically the path taken. We won't prejudge the car too harshly, though, as this represents an entirely new take on Lotus vehicles. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.