1988 Lotus Esprit Turbo Coupe 2-door 2.2l on 2040-cars

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Why Lotus thinks its luxury EV game plan will succeed globally

  Luxury sports car and EV maker Lotus completed its SPAC merger last week in the U.S. and its stock was publicly traded for the first time on Friday. It’s an interesting turn of events for the Geely-backed automaker now known as Lotus Tech given the uncertain EV market, but one that may prove an exception to the struggles of other pure-play EV makers. Trading under the ticker LOT on the Nasdaq, Lotus Tech will focus on the higher end of the EV market with its Eletre SUV and Emeya sedan, which will not only be offered in the US but also in Europe and, more importantly, China. “What is most important here is that we are definitely going to more markets at the same time through more models and through more stores,” said Lotus Tech CFO Alexious Lee to Yahoo Finance from the Nasdaq market site. By the end of the year Lotus will have four vehicles in production, three of them EVs. “These four models are currently available in Asia Pacific and part of it is also available in UK and EU,” Lee said. “We're having the new [Eletre] SUV model coming into the U.S. in the third quarter of this year, so different markets have different strategies and different product offerings and different conditions." Lotus is able to go to market in a number of territories due to the backing of its majority owner, Chinese auto giant Geely. But it also raised a considerable amount of money through its SPAC merger. Lotus Tech said it raised more than $880 million in pre-closing and PIPE financing commitments, with a targeted valuation on listing day of nearly $7 billion. Lotus Tech also had an interesting partner with its SPAC merging, combining with L Catterton Asia Acquisition Corp (LCAA), which is backed by French luxury conglomerate LVMH. Lotus Eletre in Solar Yellow View 11 Photos As Lotus targets the luxury segment with its vehicles — the Eletre and Emeya will be playing in the $80,000 to $150,000 ballpark — having a partner like LVMH, with its deep connections and insights into the luxury consumer, could be hugely beneficial. “Now what is more important here is Anish Melwani, who is the CEO for LVMH North America, will be on the board of Lotus Tech,” Lee said.

This might be a Lotus SUV test mule

These photos could be our first look at the Lotus SUV in test mule form. The body on the chassis is clearly that of a Lynk and Co. 01 SUV, but the underpinnings are something different entirely. Perhaps the most telling bit of all is the location in which our spy shooter caught the vehicle. We're told that this was shot dangerously close to Lotus' headquarters in Hethel, England. Using a Lynk and Co. body to test the Lotus SUV makes sense when you take into account who owns both companies. Geely happens to own Lotus, Lynk and Co. and Volvo, so they're all under the same roof at this point. These spy photos appear to be hiding a chassis that doesn't exactly fit correctly under the body, though. The front fenders are far wider than they are on the 01, and the rear fenders also look like they've been messed with to fit the much larger rubber. It has a wider, more aggressive stance than the Lynk and Co. SUV, lending more evidence to this being a Lotus SUV test mule. We'd expect a Lotus SUV to handle as well as anything in the class, so all these things do make sense if that's what it is. As for what could be powering the British SUV, that's another story. This tester has yellow caution tape covering where the gas cap is on the 01 SUV, no visible exhaust and a big, yellow high voltage sticker on the windshield. All of that tells us it's most likely electrified in some form. We didn't have intel that the Lotus SUV would be electric previously, but there's every chance they could go down that road. The Lotus 130 hypercar is going to be all-electric. And Volvo sells plug-in hybrids now, so the tech could be borrowed from there, too. Of course, Volvo doesn't have the same priorities as Lotus does with weight reduction and handling, so don't consider anything a done deal quite yet. We can't actually confirm that the vehicle in question is a Lotus underneath, but hopefully more photos and information make their way to us soon. There's still a long way to go in the development process if Lotus is only testing on mules now, so look for plenty more to come on this vehicle.

Lotus has a new sports car in the pipeline

Lotus is bringing a new, yet-unnamed model to the market next year, as Autocar reports. The new sports car is likely to be based on a significantly updated Evora platform, and it will function as a link between the current lineup and a new portfolio, which can incorporate even sport utility vehicles and electrified products as well as a completely new sports car platform. To appeal to less-than-hardcore Lotus buyers, the new model will offer improved practicality and livability, with better ergonomics and comfort than current Lotus models. It will be a challenge to achieve this without compromising on weight; the earlier attempted Lotus re-invention in the early 2010s was based on five simultaneously unveiled concept cars that weren't as lightweight as desired, nor based on a solid foundation. Ultimately, the concepts led nowhere, and the then-CEO was terminated. When the time comes to update the Elise, Exige and Evora in the next decade, they will be based on a new architecture under development that will meet U.S. regulations from the get-go. The recently appointed CEO, Phil Popham, told Autocar: "The focus for now is on replacing the products we've got today — the sports cars," said Popham. "In a long time, Lotus has not had sight of what is required. You need a longterm plan, a product plan and a business plan locked down with investment. We have that plan locked in." Lotus' tie-in with new owner Geely can result in funding in the billions, with Geely assisting with engineering and manufacturing. Crucial Lotus input such as design and product planning will continue in Hethel, UK, but with Geely helping out elsewhere, in Coventry, Sweden, Germany and China. Currently, Lotus continues to use Toyota engine technology, but there is a possibility that future Lotus models will use Geely-related powertrain parts.