1979 Lotus Esprit S2, 2.0l on 2040-cars

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Lotus' new position: Much improved, if Volvo's experience is a guide

Out today is the news that Geely Holding will acquire controlling interest in British sports car maker Lotus Cars. While some 20 years ago the Chinese acquisition of a British automaker might have inspired grumbling from aggrieved Brits (and the handful of Lotus enthusiasts), the world has moved on. And so – thankfully – can Lotus. To suggest Lotus' business history has been checkered is to broaden the definition of "checkered." With its beginnings in the early '50s as a maker of component cars for competition, Lotus founder Colin Chapman – in a manner not unlike his postwar contemporary, Enzo Ferrari – was always hustling, living a hand-to-mouth existence in the production of road cars to support a racing program. Regrettably, Chapman never found a Fiat, as Ferrari did toward the end of the 1960s. Lotus had Ford in its corner for racing and as a resource for powertrains, and later benefited from the corporate support of both GM and Toyota for relatively short periods. Lotus Cars, however, never enjoyed the corporate buy-in that would have allowed Chapman to race and let someone else build the cars. Regardless of what Consumer Reports or Kelley Blue Book might have thought (if they had ...) about those early Lotus cars, a great many are now regarded as classics. My first knowledge of a production Lotus was when Tom McCahill, the 'dean' of automotive journalists in the US, tested an early Elan for Mechanix Illustrated. While we're still not sure, some 50 years later, how McCahill's XXL frame fit into the tiny roadster, he had nothing but praise for the Elan's athletic chassis and now-timeless design. In today's Lotus portfolio, the Elise and Exige continue that light, athletic tradition, while the larger Evora seems to strike wide – literally and figuratively – of the "less is more" ideal. With the Toyota-powered Evora, more is more. But in an eco-sensitive era demanding more of the original Chapman mantra – add lightness – there's little reason that Lotus can't regain relevance if given the financial resources. Geely's acquisition of Volvo, the fruits of which appear regularly not only in the news but on the streets, suggests the Chinese investment will provide strategic vision (along with money) while allowing Lotus talent to do what it does best: Create an exciting product. And while at various periods in its history the product has been worthy, Lotus in the US has been ill-served by a flailing dealer network.

Roger Moore dies at 89; a look back at his automotive moments

According to Reuters, actor Roger Moore passed away this morning. The news source reports he died of cancer at age 89. Moore has a place in automotive enthusiasts' hearts thanks to his connection to some of the most famous onscreen cars in history. He portrayed James Bond in multiple films, perhaps most famously in The Spy Who Loved Me, in which his Bond piloted an amphibious Lotus Esprit. That car inspired many, even Elon Musk, who purchased the submarine version of the car. He also included it as an Easter egg in the Tesla Model S. That wasn't the only memorable Moore automotive moment. In two other Bond films, his character was involved in some remarkable stunts. In The Man with the Golden Gun, Moore's Bond drives an AMC Hornet over a ramp and does a barrel roll. Although cheesy, the stunt did happen. According to The Telegraph, a Cornell University aeronautical computer ran a simulation of the stunt and calculated the variables (such as the proper speed: 40 mph). Then British stuntman Loren "Bumps" Willard executed the roll on the first take, earning a GBP30,000 bonus. Which is a lot of money for a scene that uses a slide whistle as a sound effect. You can see the jump below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Moore is also associated with a great car thanks to his other famous role on the TV show The Saint. In that series, he drove the beautiful and unusual Volvo P1800 coupe. The car was enough of an icon that Jay Leno featured it on his Jay Leno's Garage series. Related Video:

Lotus responds to rumors of demise, promises 2016 MY Evora

It's not been a great week for Lotus. Seven days ago, the UK-based automaker laid off a quarter of its workforce, terminating "up to 325 jobs." And then, just a few days ago, it was reported that the company would be ending US sales of its well-received Evora due to the expiration of an airbag exemption. The Evora is the only vehicle Lotus sells in the US, meaning its end effectively removes the brand from the market.
That was apparently a bridge too far, though, as the company has issued defiant statement, claiming it'll be back, in both the US and Canada, for model year 2016, with an air-bag compliant Evora.
"I know that this will be welcome news to our thousands of owners and fans in North America, but the reality is that there was never any intention to leave. The North American market is vitally important for us and we intend to expand our dealer network and grow our sales volumes in the future," Jean-Marc Gales, CEO of Group Lotus said in a statement. "I would like to thank our fantastic Lotus following for their support over the years and remind them that we are working on many exciting products for the future. We will continue to explore our core values on how to make a sports car better by making it faster, lighter and maintain the pure driving experience."