1979 Lotus Esprit S2, 2.0l on 2040-cars

Auto blog

Lotus introduces Exclusive customization program

Lotus doesn't sell much beyond the Evora 400 in the US, but the announcement of a new personalization program won't be limited to just that model. The Lotus Exclusive program will be applicable to every model that Lotus makes, including the Elise and Exige in all their many iterations, the new 3-Eleven, and the Evora – which remains, for the time being, the only model currently certified for use on American roads. The company will even apply its new range of customization options to pre-owned models. Hethel is currently rolling out the Lotus Exclusive program in Europe, but plans to expand its availability later this year. Buyers will be able to pick from an expanded range of exterior colors – or have a custom hue mixed up specially – in matte, gloss, metallic, or pearlescent finishes. Custom graphics can be applied to the roof and mirror caps, and various exterior components (from spoilers to add-on decals) can be ordered in one of four colors, as can the three available styles of racing stripes. The interior will be available to order with five colors of leather and four colors of stitching thread to give the cockpit a unique touch. Of course Lotus isn't the first manufacturer to offer such a personalization service, which is fast becoming standard fare among exotic and luxury automakers – particularly in Europe. In the UK alone you'll find McLaren Special Operations, Q by Aston Martin, Rolls-Royce Bespoke, and Bentley's Mulliner division. Other examples include Ferrari Tailor Made, Lamborghini Ad Personam, and Porsche Exclusive. Dodge even offers the "1 of 1" program for the Viper GTC. At the very pinnacle of the exotic supercar market, however, manufacturers like Bugatti, Pagani, and Koenigsegg build every one of their supercars to order, according to the customer's specifications, so personalization comes part and parcel with the bragging rights. Related Video: X MAKE YOUR MARK WITH LOTUS EXCLUSIVE - Tailor made Lotus cars to individual customer requirements - Created by the Lotus Design team & available for both new and pre-owned cars - Exciting interior and exterior options, from subtle details to extensive personalisation Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition.

Lotus wants to find its first car, built by Colin Chapman

Lotus is looking for the first car its founder ever built. The Lotus Mark I, a trials special Colin Chapman built in a small garage in London in 1948, has been lost to history and the company has been trying to find it for ages. As Lotus is 70 this year, the first Lotus would be quite the icing on its birthday cake. Colin Chapman constructed the first Lotus in a garage that belonged to his girlfriend's parents, at the age of 20. The car was reportedly an instant competition success, but Chapman's competitive spirit meant he soon started on the car's successor, the Mark II, and sold the Mark I in November 1950 for GBP135 after advertising it in Motor Sport magazine. Both the Mark I and II were based on Austin 7 hardware, but the latter used different Ford engines while the Mark I retained an Austin 7 engine. Experiments with lightening the vehicle and developing a better suspension design were Lotus hallmarks from the very beginning, as the car needed to beat Britain's rough rally terrain and have enough grunt to climb hills. Lotus Engineering was set up in 1952, later spawning Team Lotus that started out in Formula 1 by the end of the 1950s — and the rest is history. But Lotus owes everything to the humble Mark I. "The Mark I is the holy grail of Lotus' history," Clive Chapman, Colin's son explains. "It's the first time that my father was able to put his theories for improved performance into practice when designing and building a car. To locate this landmark Lotus, as we celebrate the 70 th anniversary, would be a monumental achievement. "We want fans to take this opportunity to look in every garage, shed, barn and lock up they're allowed to," added Chapman. "It's even possible that the Mark I was shipped from the UK, and we'd love to know if it survives in another country." This means the first Lotus could even reside in the United States, if it is still in one piece. Related Video: Featured Gallery 1948 Lotus Mark I News Source: Lotus CarsImage Credit: Colin Chapman Foundation Lotus Automotive History Convertible Classics

Lotus opens the 2013 Formula One season with the launch of the E21 [w/video]

Lotus has broken the seal on the 2013 Formula One season, launching the E21 car at its factory in Enstone. With the regulations this year quite similar to those of last year, there are no dramatic changes in form compared to the E20. After some teams lobbied to be able to cover the stepped nose with a "vanity panel," Lotus retained the configuration, the team's technical director saying that the panel would add more weight and didn't make sense to put on the car unless it also added performance.
Beyond that, the E21 is said to be an comprehensive advance in its details - the suspension gets a new layout, the Coanda exhaust and the passive double DRS system are evolutions from last year, the front wing is "a continuation of concepts" from 2009.
After securing fourth in the Constructor's Championship last year, this is the chassis that drivers Kimi Räikkönen and Romain Grosjean will use to try and move the team up a place, which would mean beating one of the big three teams over the course of the season. The quietly and impressively consistent Räikkönen managed third in the Driver's Championship, and we're sure he wouldn't mind a move up in the standings, either.