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How Lotus plans to expand and electrify as it enters a new age

If you’ve never driven a car made by Lotus, youÂ’re not alone — theyÂ’ve always been a small manufacturer, and even spotting one in public is a rarity — but youÂ’re missing out. Their exotic good looks are far surpassed by their dedication to connecting man to machine to pavement above all else. But like every other automaker these days, big changes are afoot. Yes, Lotus is going electric. But itÂ’s also going big, and in more ways than one. We recently sat down with Lotus Group VP & Managing Director Matt Windle and Chief Brand Officer James Andrew to talk about how the storied brand will pay service to its past as it aims its headlights toward the future. WeÂ’ve already seen the Lotus Evija (formerly referred to by internal codename Type 130), a low-volume, all-electric hypercar that represents the small automakerÂ’s first big step into electrification. With 1,500 kilowatts (about 2,000 horsepower) coming from four electric motors, you can forget 0-60; itÂ’ll do 0-186 miles per hour in 9.1 seconds. It starts at over $2 million, and production will be capped at 130 units. Flashy numbers to make a big splash, before going bigger in both size and production volume. Next will come the Lotus Eletre (formerly Type 132), an electric SUV that represents the (currently) small automakerÂ’s desire to cater to every lifestyle rather than to be pigeonholed by purists and luddites. To reach big volumes, Lotus needs to be a truly global company, and it needs to create cars that more customers can use, and at prices they can afford. Lotus Eletre Electric SUV View 25 Photos And even though an SUV isnÂ’t what weÂ’re used to seeing from Lotus, perhaps we shouldnÂ’t be surprised — and not just because seemingly every other exclusive, top-shelf brand is now offering an SUV or will be soon. James Andrew reminded us that the appreciation has always been there, and that Lotus founder Colin Chapman had two parking spots at the office: one for his Lotus Esprit, and the other for a Range Rover heÂ’d often drive to work. DonÂ’t expect a rock-crawling luxury off-roader to wear the Lotus badge, though. The gents assured us that the brandÂ’s focus remains on performance. And a crucial part of that performance is in driving dynamics that connect the driver to the car.

Lotus Evora update coming, new models still on hold

The trials and tribulations at Lotus over the past several years haven't put the company in best financial position, and after the dismissal of Dany Bahar as CEO, the automaker seemed rudderless. Jean-Marc Gales (pictured above) is the new captain at the helm of the British sports car brand, and he seems like the complete opposite of Bahar. Where the former boss was hugely ambitious (perhaps overly), the current CEO has crafted a plan for a gradual turnaround under what he called a "logic-based" recovery in a recent interview with Autocar. The most logical part of Gales' plan is focusing on what Lotus can actually do. Instead of launching new products, he wants to continue to refine the current lineup. "We won't have the funds to build all-new cars in the next few years," he said to Autocar. The biggest of these updates includes a heavily revised Evora with more power and less weight to debut at next year's Geneva Motor Show. An even lighter-weight Cup model is planned for later. The Exige will get a revision in 2016. Gales also hints that a future, feather-light model like the 2-Eleven is on the docket, and a crossover is on the drawing board, according to Autocar, though not yet green lit. North America is also a priority. Lotus is forever linked to founder Colin Chapman's axiom to add lightness to the brand's models, and Gales is continuing that history with the Lightweight Lab. According to Autocar, in this huge room the company's models are completely disassembled with each part labeled. The entire staff is invited to come in and make suggestions on places to reduce weight and lower costs. "This brand is like a sleeping princess, but I believe she is starting to wake up," Gales said to Autocar, but he's keeping sales projections modest. Gales wants annual numbers to increase from about 2,000 units this year to 3,000 in 2015 with his streamlined workforce but intends to keep figures at that level for a bit, while the company stabilizes.

2020 Lotus Evora GT Road Test | Don’t forget about Lotus

Slipping into the leather, carbon fiber-backed seats and turning on the engine is an event in the 2020 Lotus Evora GT. Stick the stubby, unmarked key in the ignition, turn two notches; press a button on the remote; push the clutch in, and hold the “Engine Start” button down. The tachometer springs to life, zinging up past 2,000 rpm before settling into an even, but emphatic idle. If everybody wasnÂ’t already staring at the little British sports car in the parking lot, they are now. Once the astoundingly complex, but charming start procedure is done, the fun begins. Lotus has sold only one other more powerful version of the Evora in the United States, that being the GT430. This GT is rocking a poked and prodded version of the Toyota 3.5-liter V6 engine found in all Evoras, but as in some other versions, an Edelbrock supercharger has been added to boost output. With the six-speed manual, its output is 416 horsepower and 317 pound-feet of torque. Twist increases to 332 pound-feet with the six-speed automatic, but donÂ’t buy a Lotus with an automatic. Just donÂ’t do it.  The gear lever snicks into first with positive, notch-like action. LotusÂ’ analog gauges stare back, displaying the most important information in a legible size and font. ThereÂ’s a digital speedometer tucked into a little nook under the steering wheel's red center line, just the right height for a quick glance downward. Grippy leather covers the 9 and 3 positions on the wheel, while soft Alcantara contrasts with the leather on the top and flat bottom of the wheel. Lotus clearly knows that sweaty racetrack hands and Alcantara donÂ’t mix.  This clutch is heavy, is the first thought upon setting out on the road. It fits the car and makes the driver work a little to be smooth. Good. Driving a Lotus shouldnÂ’t be a walk in the park. The driving position is bang-on. Those manually-adjustable (and heated!) leather seats are mounted low, their bolsters large enough to be snug, but short enough to slip over getting in. The view forward doesnÂ’t leave much to be desired, but looking out the back is like looking through a mail slot. ThereÂ’s a tiny box of glass, but itÂ’s tinted, making it difficult to see whatever might be visible. Side mirrors it is, and those are plenty fine, even allowing a view of the wide rear hips.  At speed, racecar vibes abound instantly.