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New Lotus owners ditch ambitious five-year plan

This didn't take long. The new overlords at Lotus have reportedly scrapped the company's five-year plan. DRB-Hicom ditched the turnaround strategy, penned by ousted CEO Danny Bahar, because it believes the market viewed the plan as overly ambitious.
The new product plan will slim the number of new model lines from five to three, and Lotus will likely slash the number planned consultants in favor of relying more heavily on in-house talent. According to The Star, the move should help expedite product development and save cash at the same time.
Even so, nothing is written in stone as of yet. DRB-Hicom says the new plan will take up to a year to finalize. The company has dumped around $242 million into Lotus so far this year, and the struggling automaker may require another $121 million by 2013. Lotus all but stopped production earlier this year during a loan freeze, but the lights came back on in April. The company now produces around 44 vehicles per week.

Lotus introduces Certificate of Provenance program

Lotus is diving into its vast archives to make it easier for owners to trace their car's history. It launched a global program called Certificate of Provenance that provides historical information about a specific car. Available through authorized Lotus dealers, the Certificate of Provenance includes details like the car's VIN and its original color. It also notes the date the car rolled off the assembly line in Hethel, England, and the date it entered the company's dealer network. Key specifications, including the engine, the transmission, and the extra-cost options the original owner ordered, are printed on a personalized Build Specification Letter. Owners who order the certificate will also receive a letter from Lotus CEO Phil Popham in which he pledged to explain the changes going on at the company, and how it's preparing for the future. Summing up the situation in a letter will likely be easier said than done, because Lotus (which is now controlled by Geely) is undergoing a complete transformation that includes a major product expansion and a renewed focus on the American market. It called the Evija, its first electric model, a trailblazer whose technology will permeate other battery-powered cars.   Related: Geely, with Volvo's help, plans to grow into a global auto giant   In addition to the aforementioned documents, enthusiasts who order a Certificate of Provenance will also receive an aluminum plaque engraved with the owner's name, a leather keychain, a carbon fiber bookmark, and a Lotus pen. Pricing starts at GBP170 plus the cost of shipping in the United Kingdom, a sum that represents about $225. And any Lotus owner can order it regardless of whether they own a 1959 Elite or a 2020 Evora GT. The first car certified by Lotus is a 1981 Esprit Turbo (pictured) that stands out as the last company car ordered by company founder Colin Chapman. Wearing registration number UVF 464X, it remained in Chapman's possession until his death in 1982, and it was sold to a private buyer the following year. Lotus recently purchased it with 11,000 miles on its odometer, and it plans to restore it before adding it to its heritage collection. Chapman didn't settle for a regular-production Esprit Turbo. He ordered his car with power steering (which wasn't available on the Esprit at the time), a lowered suspension, and modified brakes. He also ordered BBS wheels. Related Video:

F1 just got a whole lot quieter, and some people are really unhappy about it

The scene is the front straight of the Albert Park Circuit at the Australian Formula One Grand Prix, and what you see on track on either side of the gentleman wearing the orange hat is a Mercedes AMG Petronas being followed by a Lotus. The first major clue, as should be obvious by the nose of the Mercedes, is that this scene was captured last year. The other major clue in the photo is the gentleman in the orange hat: he's wearing earmuffs to silence the noise. We count at least four people wearing them, and that's before the camera pans. Some F1 fans have been pleased with the sound of the new 1.6-liter V6 engines, but it appears that the majority are not; the organizers of the Australian Grand Prix are threatening to sue because of a "lack of sexiness," and F1 impresario Bernie Ecclestone has declared he was "horrified by the lack of [noise]." YouTube user krookzeh has posted a video comparing last year's 2.4-liter V8 cars on the first lap at Albert Park with the new turbo V6 cars on the first lap this year. You can compare the sounds and the number of earmuffs in the short clip below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: ESPN F1 [1], [2], krookzeh via YouTube Motorsports Lotus Racing Vehicles Videos F1 australian grand prix