2024 Lotus Emira V6 First Edition on 2040-cars

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Lotus' new position: Much improved, if Volvo's experience is a guide

Out today is the news that Geely Holding will acquire controlling interest in British sports car maker Lotus Cars. While some 20 years ago the Chinese acquisition of a British automaker might have inspired grumbling from aggrieved Brits (and the handful of Lotus enthusiasts), the world has moved on. And so – thankfully – can Lotus. To suggest Lotus' business history has been checkered is to broaden the definition of "checkered." With its beginnings in the early '50s as a maker of component cars for competition, Lotus founder Colin Chapman – in a manner not unlike his postwar contemporary, Enzo Ferrari – was always hustling, living a hand-to-mouth existence in the production of road cars to support a racing program. Regrettably, Chapman never found a Fiat, as Ferrari did toward the end of the 1960s. Lotus had Ford in its corner for racing and as a resource for powertrains, and later benefited from the corporate support of both GM and Toyota for relatively short periods. Lotus Cars, however, never enjoyed the corporate buy-in that would have allowed Chapman to race and let someone else build the cars. Regardless of what Consumer Reports or Kelley Blue Book might have thought (if they had ...) about those early Lotus cars, a great many are now regarded as classics. My first knowledge of a production Lotus was when Tom McCahill, the 'dean' of automotive journalists in the US, tested an early Elan for Mechanix Illustrated. While we're still not sure, some 50 years later, how McCahill's XXL frame fit into the tiny roadster, he had nothing but praise for the Elan's athletic chassis and now-timeless design. In today's Lotus portfolio, the Elise and Exige continue that light, athletic tradition, while the larger Evora seems to strike wide – literally and figuratively – of the "less is more" ideal. With the Toyota-powered Evora, more is more. But in an eco-sensitive era demanding more of the original Chapman mantra – add lightness – there's little reason that Lotus can't regain relevance if given the financial resources. Geely's acquisition of Volvo, the fruits of which appear regularly not only in the news but on the streets, suggests the Chinese investment will provide strategic vision (along with money) while allowing Lotus talent to do what it does best: Create an exciting product. And while at various periods in its history the product has been worthy, Lotus in the US has been ill-served by a flailing dealer network.

Lotus hands Pastor Maldonado a new Evora S in Monaco

Being a Formula One driver has its privileges. First off, you get to drive F1 cars for a living. You get treated like royalty and fly around the world. And if you're lucky, you might get a supercar thrown at you once in a while. It all depends on which team you drive for.
Fernando Alonso, for example, has had countless Ferraris, Maseratis, Abarths and Jeeps thrown his way. Lewis Hamilton was a little disappointed not to get the keys to that rare McLaren F1 LM when he won the championship. But Pastor Maldonado just got his hands on a new Lotus Evora S.
Pastor who now, you ask? Pastor Maldonado. The first Venezuelan driver in F1, Maldonado won the GP2 title in 2010 then made the jump to F1, driving for Williams for the past three seasons, impressively winning the Spanish Grand Prix in 2012. Now he's at Lotus filling Kimi Raikkonen's seat, and took delivery of his white Evora - complete with 3.5-liter supercharged V6 and six-speed sequential gearbox - in Monte Carlo last weekend during the Monaco Grand Prix.

Fighter jet-inspired Lotus EV was developed for endurance racing in 2030

Lotus is about to start writing a new chapter in its long history, and the plot could include a renewed focus on racing. It unveiled a futuristic concept called E-R9 that explores what an endurance race car might look like in 2030. Developed by Lotus Engineering, the E-R9 is a digital design study that exists only in computer-generated renderings (shown above). It's finished in black and gold, a color scheme chosen as a tribute to the British company's past race cars, and it's equipped with a stunningly advanced suite of active aerodynamic add-ons. Its morphing body panels can be controlled automatically or manually, depending on the situation. On long straights, they flatten out to reduce drag. When a corner approaches, they generate more downforce. The vertical control surfaces on the back end of the triangle-shaped body adjust themselves as-needed to allow the car to pivot around a turn. "The result is a racer that’s partly driven like a car and partly flown like a fighter jet," Lotus promised. Fittingly, the driver sits in a fighter jet-like cockpit with a wrap-around windshield that provides excellent visibility. Photos of the cockpit haven't been released, however, but it's likely as science fiction-esque as the exterior design. Power for the E-R9 comes from a fully electric drivetrain that assigns each wheel its own motor. It's an evolution of the system fitted to the Evija, the first production-bound electric Lotus. Details like range, horsepower, torque and acceleration aren't available, but the firm hinted that its racer uses a battery pack built with a mixed-cell chemistry. Interestingly, it also pointed out the battery can theoretically be swapped out during pit stops, which solves the issue of pausing the race — or losing precious seconds — while the driver waits for the pack to take a charge. Many of the features showcased by the E-R9 are not in production, but Lotus says that could soon change. "The Lotus E-R9 incorporates technologies which we fully expect to develop and be practical. Lotus has an amazing history of developing unique solutions, and weÂ’ve done it many times in motorsport and with our road cars," said Lotus chief aerodynamicist Richard Hill in a statement. While that's not a confirmation that Lotus will send the E-R9 to the track in 2030, it's a strong signal that the company wants to continue racing for decades to come. Related video: