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Lotus planning new 400-hp 2-Eleven successor [UPDATE]

UPDATE: A previous version of this post suggested the Evora's new 400-horsepower V6 might find its way into the Elise, but sources indicate that it wouldn't fit. The text below has been updated accordingly. It's been nine months since Jean-Marc Gales took over as the new head of Lotus, and as Top Gear recently discovered, the former Peugeot chief is cleaning house. Gales doesn't put himself in the camp of past Lotus execs (Dany Bahar chief among them) who've reasoned that the company can only succeed if it introduces new and more upscale products. Instead he's focusing on the brand's existing models – namely the Elise, Exige and Evora – but don't think that means they'll just be skating by. On his watch, Lotus recently introduced the Elise S Cup (apparently the first model it ever introduced on schedule) and the new Evora 400 (ahead of schedule), and there are plans for more. Though Gales apparently has no intention of producing an engine in-house, the Toyota-based 3.5-liter supercharged V6 – now producing 400 horsepower and 302 pound-feet of torque – is slated to be slotted into the Exige as well. Perhaps most exciting, though, is the prospect of a successor for the 2-Eleven. That windowless speedster was the most extreme interpretation of the Exige, packing just 252 hp but weighing less than 1,500 pounds. The next version would weigh considerably more – closer to 2,000 pounds – but pack that new 400-hp engine to drive the power-to-weight ratio through the roof (if it even has one) in pursuit of a Nurburgring lap record. Don't expect it to switch to carbon fiber construction, though: Like his colleagues at Ferrari, Gales is convinced that aluminum is the way to go, offering comparable weight-saving benefits but at a fraction the cost. To ensure that these new products don't disappear in a cloud of tire smoke and irrelevance, Gales is also overhauling the way Lotus markets its cars. For one thing, he's opening new showrooms in key markets like Paris, Berlin, Monte Carlo and Abu Dhabi. For another, he's making sure Lotus actually keeps a database of its customers, something which it almost unbelievably didn't bother with until now. Those might not be the most exciting aspects of the business, but if that's all it will take to keep Lotus in the game, we're all for it. Featured Gallery Lotus 2-Eleven track car View 18 Photos News Source: Top GearImage Credit: Lotus Lotus lotus 2-eleven

Lotus introduces Exclusive customization program

Lotus doesn't sell much beyond the Evora 400 in the US, but the announcement of a new personalization program won't be limited to just that model. The Lotus Exclusive program will be applicable to every model that Lotus makes, including the Elise and Exige in all their many iterations, the new 3-Eleven, and the Evora – which remains, for the time being, the only model currently certified for use on American roads. The company will even apply its new range of customization options to pre-owned models. Hethel is currently rolling out the Lotus Exclusive program in Europe, but plans to expand its availability later this year. Buyers will be able to pick from an expanded range of exterior colors – or have a custom hue mixed up specially – in matte, gloss, metallic, or pearlescent finishes. Custom graphics can be applied to the roof and mirror caps, and various exterior components (from spoilers to add-on decals) can be ordered in one of four colors, as can the three available styles of racing stripes. The interior will be available to order with five colors of leather and four colors of stitching thread to give the cockpit a unique touch. Of course Lotus isn't the first manufacturer to offer such a personalization service, which is fast becoming standard fare among exotic and luxury automakers – particularly in Europe. In the UK alone you'll find McLaren Special Operations, Q by Aston Martin, Rolls-Royce Bespoke, and Bentley's Mulliner division. Other examples include Ferrari Tailor Made, Lamborghini Ad Personam, and Porsche Exclusive. Dodge even offers the "1 of 1" program for the Viper GTC. At the very pinnacle of the exotic supercar market, however, manufacturers like Bugatti, Pagani, and Koenigsegg build every one of their supercars to order, according to the customer's specifications, so personalization comes part and parcel with the bragging rights. Related Video: X MAKE YOUR MARK WITH LOTUS EXCLUSIVE - Tailor made Lotus cars to individual customer requirements - Created by the Lotus Design team & available for both new and pre-owned cars - Exciting interior and exterior options, from subtle details to extensive personalisation Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition.

Lotus CEO busted doing 102 mph uses 'Test Driver' defense

A UK police officer busted Lotus CEO Jean-Marc Gales doing 102 miles per hour in a Lotus on the A11 motorway near the carmaker's Hethel HQ. Doing 102 mph in a Lotus isn't a problem. Doing 102 mph in a Lotus in a 70-mph zone, however, is. The even bigger problem for Gales was that according to the sentencing guidelines, the minimum spanking for such hijinks is three points added to the driver's record and a GBP100 fine. The biggest problem for Gales was that he already had eight points on his license for previous offenses. At 12 points, a UK driver can be banned from driving for six months, and Gales did not want to be one tiny point away from that fate. Gales could have explained himself in court, but he had his solicitor, Simon Nicholls, do it for him. Nicholls prepared an arcane quodlibet that could be called the "Test Driver Defense." The premise was that as CEO of a sports car company, Gales felt compelled to test drive his company's newest products, and that Gales' hands-on, wide-open-throttle approach to his job is partly "responsible for the remarkable turnaround in the fortunes of the company." As such, it would be "vital" for Gales to continue doing his work, beneficial to the country as it were. The cheekiest bit came when Nicholls said, "Of course [Gales] was driving very carefully but was not driving in accordance with the speed limit," and that sentencing guidelines are "handrails not handcuffs." The solicitor furthermore suggested that instead of assessing points, the court should issue a 30-day driving ban and a fine. And the court agreed. On top of ordering Gales into the shotgun seat, the magistrate instructed Gales to pay GBP666, plus GBP100 for court costs, and GBP66 for a victim surcharge. That's about $1,400 in US funds, but no points. Then the magistrate said Gales - who wasn't present - should stick to test tracks instead of public roads for his triple-digit duties. The episode proves that Lotus not only knows how to add lightness to cars, it knows how to do the same for justice. Related Video: