Sport Lss Traction Control 18k Miles Like Exige Not Supercharged Clean Aubergine on 2040-cars

Auto blog

Lotus planning new 400-hp 2-Eleven successor [UPDATE]

UPDATE: A previous version of this post suggested the Evora's new 400-horsepower V6 might find its way into the Elise, but sources indicate that it wouldn't fit. The text below has been updated accordingly. It's been nine months since Jean-Marc Gales took over as the new head of Lotus, and as Top Gear recently discovered, the former Peugeot chief is cleaning house. Gales doesn't put himself in the camp of past Lotus execs (Dany Bahar chief among them) who've reasoned that the company can only succeed if it introduces new and more upscale products. Instead he's focusing on the brand's existing models – namely the Elise, Exige and Evora – but don't think that means they'll just be skating by. On his watch, Lotus recently introduced the Elise S Cup (apparently the first model it ever introduced on schedule) and the new Evora 400 (ahead of schedule), and there are plans for more. Though Gales apparently has no intention of producing an engine in-house, the Toyota-based 3.5-liter supercharged V6 – now producing 400 horsepower and 302 pound-feet of torque – is slated to be slotted into the Exige as well. Perhaps most exciting, though, is the prospect of a successor for the 2-Eleven. That windowless speedster was the most extreme interpretation of the Exige, packing just 252 hp but weighing less than 1,500 pounds. The next version would weigh considerably more – closer to 2,000 pounds – but pack that new 400-hp engine to drive the power-to-weight ratio through the roof (if it even has one) in pursuit of a Nurburgring lap record. Don't expect it to switch to carbon fiber construction, though: Like his colleagues at Ferrari, Gales is convinced that aluminum is the way to go, offering comparable weight-saving benefits but at a fraction the cost. To ensure that these new products don't disappear in a cloud of tire smoke and irrelevance, Gales is also overhauling the way Lotus markets its cars. For one thing, he's opening new showrooms in key markets like Paris, Berlin, Monte Carlo and Abu Dhabi. For another, he's making sure Lotus actually keeps a database of its customers, something which it almost unbelievably didn't bother with until now. Those might not be the most exciting aspects of the business, but if that's all it will take to keep Lotus in the game, we're all for it. Featured Gallery Lotus 2-Eleven track car View 18 Photos News Source: Top GearImage Credit: Lotus Lotus lotus 2-eleven

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Miami real estate investor selling world's largest collection of Bond cars

In 2011 Miami real estate investor Michael Dezer bought dozens of cars used in the James Bond films from the Bond Museum in Keswick, England. Since then, he's added to the trove which now stands at 59 cars, as well as motorcycles, boats, jetskis, tanks and thousands of photos, posters and memorabilia. It is the largest collection of 007 cars in the world, and Dezer has put it up for sale for 20 million pounds ($33.25M US) - the caveat is that you have to buy the entire collection. But what a collection it is. Among the six Aston Martins are the DB5 from Goldeneye, the Vanquish from Die Another Day and both V8s from The Living Daylights. There is also the Lotus Esprit from The Spy Who Loved Me - not the Esprit submarine that Elon Musk bought last year at auction, but the pre-dive roadgoing car. The new owner of the collection will keep things up to date with the Audi A5 and the Land Rover Defender 110 from the opening scene of Skyfall, and properly varied with the dragon tank from Dr. No, the Fairey Huntress yacht in From Russia with Love, and the chopped-in-half Renault 11 from A View to a Kill. An agency in the UK is handling the sale. We will now leave you to handle the money transfer from your people in Liechtenstein. News Source: London Express via Driven Auto News Celebrities TV/Movies Aston Martin Lotus lotus esprit