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Lotus introduces Exclusive customization program

Lotus doesn't sell much beyond the Evora 400 in the US, but the announcement of a new personalization program won't be limited to just that model. The Lotus Exclusive program will be applicable to every model that Lotus makes, including the Elise and Exige in all their many iterations, the new 3-Eleven, and the Evora – which remains, for the time being, the only model currently certified for use on American roads. The company will even apply its new range of customization options to pre-owned models. Hethel is currently rolling out the Lotus Exclusive program in Europe, but plans to expand its availability later this year. Buyers will be able to pick from an expanded range of exterior colors – or have a custom hue mixed up specially – in matte, gloss, metallic, or pearlescent finishes. Custom graphics can be applied to the roof and mirror caps, and various exterior components (from spoilers to add-on decals) can be ordered in one of four colors, as can the three available styles of racing stripes. The interior will be available to order with five colors of leather and four colors of stitching thread to give the cockpit a unique touch. Of course Lotus isn't the first manufacturer to offer such a personalization service, which is fast becoming standard fare among exotic and luxury automakers – particularly in Europe. In the UK alone you'll find McLaren Special Operations, Q by Aston Martin, Rolls-Royce Bespoke, and Bentley's Mulliner division. Other examples include Ferrari Tailor Made, Lamborghini Ad Personam, and Porsche Exclusive. Dodge even offers the "1 of 1" program for the Viper GTC. At the very pinnacle of the exotic supercar market, however, manufacturers like Bugatti, Pagani, and Koenigsegg build every one of their supercars to order, according to the customer's specifications, so personalization comes part and parcel with the bragging rights. Related Video: X MAKE YOUR MARK WITH LOTUS EXCLUSIVE - Tailor made Lotus cars to individual customer requirements - Created by the Lotus Design team & available for both new and pre-owned cars - Exciting interior and exterior options, from subtle details to extensive personalisation Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition.

Lotus to add 2 new sports cars by 2020, SUV by 2022

British sports carmaker Lotus will bring two new sports cars in 2020 with an SUV right behind them in 2021 or '22, becoming the brand's first all-new vehicles since it began production of the Evora back in 2009.CAR Magazine reports the news in an interview with Lotus CEO Jean-Marc Gales. Of the two cars, he said only that one will be a replacement for an existing car, with the other likely to be a limited-edition, track-focused car slotted above the Evora. It'll base the cheaper of the two on an evolution of Lotus' bonded aluminum chassis, while the other will get a new carbon-fiber chassis and become the brand's new performance flagship. Chinese automaker Geely, which also owns Volvo, purchased a majority ownership stake in Lotus last year, adding what's hoped to be a measure of stability and badly needed investment to years of ownership changes and endless re-iterations of existing models. With Geely money backing the operation, it's likely these two vehicles will be more likely to come to fruition than the last batch of ambitious concepts from the company, which included a new Esprit, Elite, and Elan. Those never progressed beyond the concept stage. The company soon after revealed the Evora GT430 as its fastest, most-powerful road car to date, with a 0-to-60 time of 3.7 seconds, and it put the same supercharged V6 in the Exige to bump up horsepower to 430 and increase torque to 325 pound-feet. Meanwhile, Lotus is ending production of the 3-Eleven this year, and Gales has previously said the company was developing a new Elise for 2020, so it's likely that's one of the new cars. The Elise and Exige were withdrawn from the U.S. back in 2011. The new vehicles will benefit from technology from Geely's network of suppliers, and Geely is also apparently hiring new Lotus staff and investing "millions" in Lotus' production lines. Lotus said its sales were way up in both Europe and the U.S. during its last fiscal year, and while the brand still lost money it narrowed its financial losses and said it expected to be profitable before tax for the current fiscal year.Related Video:

Detroit Electric SP:01 electric Lotus project not dead yet

Detroit Electric is still on board to produce the Lotus Exige-based SP:01 electric sports car, which has been delayed more than once already. According to the carmaker, the SP:01 prototype is currently undergoing testing at a facility in Europe, as we can see in the above photo provided by Detroit Electric. Details about the production schedule and on-sale date for the SP:01 are still unclear, but Detroit Electric says it will announce more about that in the coming weeks. Production was originally supposed to begin last year, but was delayed when plans to build the car in Plymouth, MI fell through. Production is now planned to take place in Holland, but there's still potential for future models to be made in Detroit. The company has stated that the SP:01 will come with a base price tag of $135,000. Like the Tesla Roadster, the Detroit Electric SP:01 uses a Lotus chassis. The car's electric motor provides 201 horsepower and 166 pound-feet of torque to the rear wheels, pushing the car to 62 miles per hour in 3.7 seconds, with a top speed of 155 mph. Range on a full charge is said to be more than 180 miles. The SP:01 has been off to a bit of a rocky start, but this bit of news shows there's still life in the project. Let's just hope it all continues smoothly. See what Detroit Electric has to say for itself in the press release below, or check out our original post about the SP:01 for all the details about the car. World's Fastest Production Electric Vehicle Prepares for Launch Detroit Electric, the international electric vehicle manufacturer, is finalising dynamic testing of its SP:01 pure-electric sportscar at a facility in Europe ahead of its introduction in several world markets. The lightweight, two-seat, rear-wheel-drive, open-top sportscar promises to thrill the EV market with its blistering performance and exhilarating dynamics. This latest version of the SP:01 has seen additional development work carried out by Detroit Electric's engineers and designers since a pre-production version of the vehicle was revealed to the media at events in Detroit, USA, and Shanghai, China, last year. Further details of the car and Detroit Electric's production and sales plans will be announced in the coming weeks. Related Gallery Detroit Electric SP:01: Live View 11 Photos Related Gallery Detroit Electric SP:01 View 9 Photos News Source: Detroit Electric Green Lotus Electric prototype testing detroit electric detroit electric sp:01 sp:01