2008 Lotus Elise Sc Convertible 2-door 1.8l on 2040-cars

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Lotus will let Evija buyers configure their 2,000-hp electric car on their couch

The men and women who reserved a Lotus Evija will have the opportunity to configure their 2,000-horsepower electric car without getting off their couch. Several aspects of the coupe are customizable, so the company created a digital, touchscreen-based configurator to let clients design their car without leaving their home. Online configurators have been around for over a decade, but Lotus explained its software is more advanced and life-like than what's normally found on a manufacturer's website. It relies on a powerful graphics processor and software gleaned from the gaming world to display extremely realistic images of the car that almost look like they're photographs. Enthusiasts can see the Evija from every angle, inside and out, and they can pelt it into different worlds to check how a specific color looks in the shade or in direct sunlight. The configurator's last party trick is what the firm calls a 360-degree fly-through film which looks like it was shot with a drone. Lotus Evija configurator View 10 Photos When they're done, customers can hit save to send their configuration to Lotus headquarters in Hethel, England. They won't take delivery immediately, the Evija is a limited-edition car built largely by hand, so the company will whet their appetite by periodically sending them gifts. It hasn't revealed what it will ship clients, though it's not too far-fetched to imagine a scale model will be in one of the care packages. Each customer will also receive a personalized build book showing the car at different stages during the production process. Lotus will make 130 examples of the Evija, and it's planning to launch production before the end of 2020. The first year's allocation is already spoken for, according to the firm, so act fast if you want to add one to your collection. Alternatively, Lotus told Autoblog the Evija is a trailblazer that will influence future models, notably in terms of design and technology, so you're in luck if you like what you see but want it at a cheaper price point. Those of us who aren't waiting for a ticket into the Evija club will need to wait for their chance to spec one. "At the moment, [the configurator] is only for customers," a company spokesperson told Autoblog via email. Related Video:

Lotus hiring 100 after securing lb100m investment

Lotus is getting a shot in the arm courtesy of corporate parent DRB-Hicom, which has announced a 100-million pound ($152.3M USD at today's rates) investment in the Hethel, UK-based manufacturer. The troubled brand was also in the news last week, with DRB announcing a new, three-year plan that would see variants of existing models introduced.
The money will create 100 new jobs in Hethel, with 45 new engineers, 40 manufacturing operatives and 18 university grads joining the team. Lotus has already seen an uptick in sales this year, according to a Norfolk-based news site, with 40 to 45 cars being produced per week and 722 road cars and 45 race cars sold between January and May. Even sales in the UK have seen a big jump - Lotus only moved 70 units in 2012, but it's already sold 80 cars in the first half of 2013.
Better yet, Lotus is citing an increased demand for its cars around the globe as the motive behind the new hires. While still quite uncertain, Lotus looks like it might finally be on the right track.

Lotus recalls 2008-2011 Elise, Exige and 2011 Evora over fire fear

Lotus is recalling 860 vehicles after discovering that the oil cooler hose could detach from its fitting. Should the hose separate, it could spray oil on one of the lightweight car's tires, giving new meaning to the phrase "sudden loss of grip." The other case is, believe or not, more dire, as the spraying oil could hit the engine and ignite. Of course, neither situation is desirable, hence the recall.
The vast majority of the affected vehicles (780 of the 860) are the 2008 to 2011 Elise and Exige, built between November 2007 and July 2011. Another 80 Evora S coupes from 2011, manufactured between September 2010 and September 2011, are also included in the recall.
All repairs will, naturally, be completed free of charge. In the Elise/Exige's case, that means replacing the hose fittings, while the affected Evoras will get a new hose assembly.