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Lotus hiring 100 after securing lb100m investment

Lotus is getting a shot in the arm courtesy of corporate parent DRB-Hicom, which has announced a 100-million pound ($152.3M USD at today's rates) investment in the Hethel, UK-based manufacturer. The troubled brand was also in the news last week, with DRB announcing a new, three-year plan that would see variants of existing models introduced.
The money will create 100 new jobs in Hethel, with 45 new engineers, 40 manufacturing operatives and 18 university grads joining the team. Lotus has already seen an uptick in sales this year, according to a Norfolk-based news site, with 40 to 45 cars being produced per week and 722 road cars and 45 race cars sold between January and May. Even sales in the UK have seen a big jump - Lotus only moved 70 units in 2012, but it's already sold 80 cars in the first half of 2013.
Better yet, Lotus is citing an increased demand for its cars around the globe as the motive behind the new hires. While still quite uncertain, Lotus looks like it might finally be on the right track.

Lotus runs the Emira hard - and sideways - on track

Lotus sent Gavin Kershaw – the British automaker's attributes and product integrity director – out on track with an Emira and a camera crew. In between reminding us that manual transmissions are wonderful and getting the Emira increasingly sideways, Kershaw's job was to explain how the last ICE-powered Lotus is still a Lotus. In this extended teaser, Kershaw offers us a look at a fresh new tidbit, that being the car's four driving modes. "Tour" mode will handle everyday driving, programmed for "maximum stability and control." "Sport" does what we all expect "Sport" to do, tightening responses and loosening slip angles. "Race" opens up even more slip angle, and changes the gauge cluster to display racy dials like the performance tachometer. Then there's the wonderfully named "Fully Off," which shuts down every nanny save the ABS. And remember, the Emira will be offered with two suspensions, either standard Tour or stiffer Sport, and will only come with hydraulic steering. Sounds like Lotus has delivered on its quest to make the Emira "for the drivers."  The engine in the V6 First Edition is the same Toyota-sourced supercharged 3.5-liter V6 found in the Evora, producing 400 horsepower and 310 or 317 pound-feet of torque depending on transmission — the automatic gets the greater torque, but why would you do that? This one comes just about fully loaded, graced with the Driver's Pack, Lower Black Pack, Design Pack, and Convenience Pack, plus optional 20-inch wheels with diamond-cut two-tone finish and two-piece brake discs with branded calipers. It won't cost anything to swap the wheels for silver or black versions. The only other big-time options we know about so far are the $1,400 Extended Black Pack, which adds more black accents in places like the roof, mirror caps, and exhaust finishers, and the $2,150 six-speed automatic to replace the six-speed manual.  Next year's base model will run with a turbocharged 2.0-liter four-cylinder procured from AMG, producing 360 hp and shifting through a dual-clutch transmission.  While you wait, the Emira V6 First Edition configurator is online and ready for flights of fancy. To get in one when they begin arriving Stateside, the V6 First Edition opens up the bidding in early 2022 at $93,900. Late 2022 brings a base four-cylinder Emira that starts at $74,900. Neither of those prices includes destination. Related Video This content is hosted by a third party. To view it, please update your privacy preferences.

Lotus Evija's wild aero setup is detailed by chief aerodynamicist

The Lotus Evija is a car of firsts for Lotus. To that end, the company has spent a lot of time talking over the details. Today, we get to learn about the wild shape’s aerodynamics and what Lotus engineers were trying to accomplish. Richard Hill, chief aerodynamicist for Lotus takes a dive into all the details, and the video at the top of this post offers a great visual. “Most cars have to punch a hole in the air, to get through using brute force, but the Evija is unique because of its porosity,” Hill says. “The car literally ‘breathesÂ’ the air. The front acts like a mouth; it ingests the air, sucks every kilogram of value from it – in this case, the downforce – then exhales it through that dramatic rear end.” We can see what Hill means as we look at the Evija in photos. Instead of a regular front bumper, this one has pass-throughs that direct the air back into the side of the car. Lotus hasnÂ’t released the all-important coefficient of drag figure yet, but we have to imagine itÂ’s very low. The front splitter (below, left) is responsible for a few different things. The opening in the center takes in air to cool the battery pack that is mounted behind the seats. Then, the outer section of the splitter channels the air to the “e-axle” for cooling of the electrical components. And finally, it also produces downforce.  There are a couple more tunnels for air to pass through in the rear. These “holes” are likely the most distinctive design feature, especially when accentuated with the LED taillights. Hill says that these are also fully functional and help to reduce drag. “They feed the wake rearward to help cut drag,” Hill says. “Think of it this way; without them the Evija would be like a parachute but with them itÂ’s a butterfly net, and they make the car unique in the hypercar world.” On top of all these porous body structures, there are pieces that move. The rear wing can elevate upward from its flush body position and deploy into clean air above, creating more downforce. And then thereÂ’s an F1-style drag reduction system. This uses a horizontal plane that deploys from the car to make it slipperier through air. The final big piece of this puzzle is the underbody sculpting that directs air into the massive rear diffuser. This causes an upwash of air, in turn creating a massive amount of downforce. Hill sums it up quite nicely.