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Elon Musk buys James Bond's Lotus submarine, wants to install Tesla powerplant

Remember when we reported the long-lost-but-found-again Lotus Esprit submarine used in the James Bond film The Spy Who Loved Me had sold at auction in London for $966,560 (well, $863,000 plus a 12-percent buyer's premium)? At the time, the buyer's identity remained a mystery, but Jalopnik has reported and confirmed that the man with money to burn is none other than billionaire Elon Musk, CEO of both Tesla Motors and SpaceX. What's even more shocking (maybe not for Musk) is that he wants to install a Tesla electric powertrain in it and make it transform into a road-going car.
The story of the submersible Lotus' journey from movie star to prized possession of the eccentric Musk is remarkable. After filming ended in the '70s, the car was shipped to Long Island, NY and placed in a storage container that was paid in advance by the studio for 10 years. After the money ran out, the contents of the container were sold off Storage Wars-style in 1989 and won by an area couple. It was shown in public on occasion throughout the years, but its value remained a mystery until the gavel fell in London last month. While far from the most valuable Bond car to be auctioned off (that honor goes to the Aston Martin DB5 used in Goldfinger and Thunderball, which sold for $4.6 million at auction in 2010), the Lotus submarine is definitely the most unique.
Also worth noting is that the Lotus sub is more than just a prop. Without the aid of CGI, the film's producers needed an actual submarine that looked like a Lotus Esprit, and so they hired a company called Perry Oceanographic in Florida to build it and hired former US Navy Seal Don Griffin to pilot the sub during the film.

Lotus F1 Team reveals new E23 Hybrid

Lotus is keen to leave a lackluster 2014 Formula One World Championship campaign behind it and race forward towards a new era, and this is the car with which it hopes to do so. The new E23 Hybrid is the twenty-third chassis to come from the Enstone-based team. As with the new Williams that was the first new chassis revealed for this year, the principal difference you can see is the more conventional nose to replace the twin-tusk setup of the E22, but there's more to it than that. For starters, it's the first new Lotus to pack Mercedes power after the team parted ways with Renault – the manufacturer that used to own the team and which has powered every car the team has built since Benetton signed with the French automaker way back in 1995. It also packs a completely new suspension setup after the original FRIC design in the preceding E22 was banned mid-season, forcing Enstone engineers to go back to the drawing board halfway through the championship. Word has it that, after earlier rumors suggested the team might not even make it back onto the grid, new sponsors will be added before the season gets under way in Melbourne on March 15 with the Australian Grand Prix. To pilot the new car, Lotus has retained the same two drivers as last year in Romain Grosjean and Pastor Maldonado. The team is hoping to perform better this season than it did the last, when it finished the constructors' championship way down in eighth place – the same result it achieved in 2009 under Renault ownership and the worst it had performed since the Toleman days in 1983.

Lotus says it's hiring 200 new engineers in effort to expand

Lotus is making moves to rise back up in the automotive world. A report from The Telegraph says the British company will hire 200 new engineers. This batch of hiring comes from the pockets of new Chinese owner Geely. The plans also include the opening of a new engineering center in the U.K. away from its longtime home in Norfolk. Lotus CEO, Phip Popham said this about the new moves. "Lotus has been in survival mode for many years. We're taking on people here and also in the Midlands. We need to tap into the industrial resource outside Norfolk to help our growth," Popham said. These new hires are all part of a multi-billion dollar investment into Lotus from Geely to try and turn the company around. Ultimately, Lotus wants to triple its current production all the way up to 5,000 cars per year. One of the initiatives from this investment is an all-electric hypercar we saw teased not too long ago. Popham also spoke of making cars with a slightly different focus than the Lotus we know of today. "A car not just for the weekend, but one you can live with," Popham says. Ideas of a Lotus SUV or grand tourer have bounced around in the recent past, and those still appear to be in the company's plans. The British brand plans on tapping Geely for many items it doesn't already have, according to the report. These include modern items like digital display screens and parts required for electrification of its vehicles. A new platform meant to house these "livable" Lotus cars is said to be in the works.