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Lotus Emira V6 First Edition starts at $93,900 in the U.S.

A Lotus Talk forum thread revealed the letter Lotus sent to U.S. buyers who put in reservations for the coming Emira. The automaker revealed U.S. pricing; the V6 First Edition arriving in early 2022 starts at $93,900, and in late 2022 as a 2023-model-year-offering there will be a base four-cylinder Emira that starts at $74,900. Before the base I4 comes, the four-pot will also get a First Edition that we expect will elevate that $74,900 figure. Those prices don't include destination.   That V6 isn't cheap, of course, but it's less than the $100,000 price tag we guessed at based on the Emira's European pricing. That launch car also comes just about fully loaded, graced with the Driver's Pack, Lower Black Pack (more on that in a moment), Design Pack, and Convenience Pack, plus optional 20-inch wheels with diamond-cut two-tone finish and two-piece brake discs with branded calipers. It won't cost anything to swap the wheels for silver or black versions. The only other big-time options we know about so far are the $1,400 Extended Black Pack, which adds more black accents in places like the roof, mirror caps, and exhaust finishers, and the $2,150 six-speed automatic to replace the six-speed manual. But why would you get an automatic? The engine in the initial Emira is the same Toyota-sourced supercharged 3.5-liter V6 found in the Evora, producing 400 horsepower and 310 or 317 pound-feet of torque depending on transmission — the automatic gets the greater torque. The go-to competition for the V6 version is the Porsche Cayman GT4, the German doling out 14 more horsepower than the Englander for the same claimed 0-60 time, while being about $8,000 more expensive.  Next year's base model will run with a turbocharged 2.0-liter four-cylinder procured from AMG, producing 360 hp and shifting through a dual-clutch transmission. The four-cylinder starts at about $2,400 more than the 350-hp Cayman S, but both cars will weigh and accelerate just about the same.   The six colors available now for the Lotus are Seneca Blue, Magma Red, Hethel Yellow, Dark Verdant, Shadow Grey and Nimbus Grey, but Lotus says more colors are coming. Word is Lotus plans to update its configurator on October 18, too, which should provide a better idea of what's going to be possible.  The Emira will replace every current model in Lotus' range, the Evora, Exige, and Elise, and be the last new internal combustion sports car from the Hethel maker.

Lotus Evora update coming, new models still on hold

The trials and tribulations at Lotus over the past several years haven't put the company in best financial position, and after the dismissal of Dany Bahar as CEO, the automaker seemed rudderless. Jean-Marc Gales (pictured above) is the new captain at the helm of the British sports car brand, and he seems like the complete opposite of Bahar. Where the former boss was hugely ambitious (perhaps overly), the current CEO has crafted a plan for a gradual turnaround under what he called a "logic-based" recovery in a recent interview with Autocar. The most logical part of Gales' plan is focusing on what Lotus can actually do. Instead of launching new products, he wants to continue to refine the current lineup. "We won't have the funds to build all-new cars in the next few years," he said to Autocar. The biggest of these updates includes a heavily revised Evora with more power and less weight to debut at next year's Geneva Motor Show. An even lighter-weight Cup model is planned for later. The Exige will get a revision in 2016. Gales also hints that a future, feather-light model like the 2-Eleven is on the docket, and a crossover is on the drawing board, according to Autocar, though not yet green lit. North America is also a priority. Lotus is forever linked to founder Colin Chapman's axiom to add lightness to the brand's models, and Gales is continuing that history with the Lightweight Lab. According to Autocar, in this huge room the company's models are completely disassembled with each part labeled. The entire staff is invited to come in and make suggestions on places to reduce weight and lower costs. "This brand is like a sleeping princess, but I believe she is starting to wake up," Gales said to Autocar, but he's keeping sales projections modest. Gales wants annual numbers to increase from about 2,000 units this year to 3,000 in 2015 with his streamlined workforce but intends to keep figures at that level for a bit, while the company stabilizes.

Lotus Emira V6 First Edition Road Test: The most fun for $100,000

You really couldn’t script it more perfectly. The Lotus Emira is a dream sports car. ItÂ’s good that we all recognize that here and now, as far too often in the super- and sports car world, the market doesnÂ’t realize what an astounding thing it has until sales have gone cold, and the manufacturer kills it off. Cough, Acura NSX. In a way, the Emira is a love letter to everything enthusiasts desire about driving. Lotus is in a state of transition – the EVs are coming! The whole automotive industry is changing, and cars like the Emira are the ones weÂ’ll point to as high-water marks for this era. Not because it has a 0-60 mph time that can embarrass competitors. Not because it pioneers any particular technology in general. Truthfully, itÂ’s not remarkably pushing any boundaries on paper, but IÂ’d argue, who cares? It has an aged 3.5-liter supercharged V6 borrowed from Toyota that makes a fine – but not eyebrow-raising – 400 horsepower and 320 pound-feet of torque. ThatÂ’s actually less horsepower than Evora variants like the GT and Sport 410 made, which is the opposite direction sports cars typically go in for a new generation. It has hydraulic steering, and there isnÂ’t a single driver assistance nag in sight (donÂ’t worry, it still has cruise control). You pick your suspension setting from the factory: Tour or Sport. It does have a few drive modes, but they donÂ’t adjust the suspension or steering. An automatic transmission is available, but please skip that to enjoy one of the best-shifting gearboxes in the world. And oh yes, you can watch the exposed linkage work its mechanical joy. Same goes for the visible throttle actuator that can be seen in the rearview mirror through the glass separating driver from engine. Yeah, Lotus gets us. If youÂ’re salivating and frothing at the mouth by now, then youÂ’re just the sort of person Lotus has in mind for the Emira. Of course, the catch with anything wearing a Lotus badge in the past was the uncertainty around buying a car from a low-production British outfit and the accompanying lack of modern amenities. Even though the Evora was a step toward Porsche in so many ways, it still felt and acted like a classy kit car with its Alpine head unit, borrowed parts and general lack of polish. The last Evora GT test car we had leaked from both A-pillars with the windows up while driving in a rainstorm. Would a factory-fresh 718 Cayman ever do such a thing? I would think not.