2005 Lotus Elise Convertible 2-door 1.8l on 2040-cars

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Lotus wants to find its first car, built by Colin Chapman

Lotus is looking for the first car its founder ever built. The Lotus Mark I, a trials special Colin Chapman built in a small garage in London in 1948, has been lost to history and the company has been trying to find it for ages. As Lotus is 70 this year, the first Lotus would be quite the icing on its birthday cake. Colin Chapman constructed the first Lotus in a garage that belonged to his girlfriend's parents, at the age of 20. The car was reportedly an instant competition success, but Chapman's competitive spirit meant he soon started on the car's successor, the Mark II, and sold the Mark I in November 1950 for GBP135 after advertising it in Motor Sport magazine. Both the Mark I and II were based on Austin 7 hardware, but the latter used different Ford engines while the Mark I retained an Austin 7 engine. Experiments with lightening the vehicle and developing a better suspension design were Lotus hallmarks from the very beginning, as the car needed to beat Britain's rough rally terrain and have enough grunt to climb hills. Lotus Engineering was set up in 1952, later spawning Team Lotus that started out in Formula 1 by the end of the 1950s — and the rest is history. But Lotus owes everything to the humble Mark I. "The Mark I is the holy grail of Lotus' history," Clive Chapman, Colin's son explains. "It's the first time that my father was able to put his theories for improved performance into practice when designing and building a car. To locate this landmark Lotus, as we celebrate the 70 th anniversary, would be a monumental achievement. "We want fans to take this opportunity to look in every garage, shed, barn and lock up they're allowed to," added Chapman. "It's even possible that the Mark I was shipped from the UK, and we'd love to know if it survives in another country." This means the first Lotus could even reside in the United States, if it is still in one piece. Related Video: Featured Gallery 1948 Lotus Mark I News Source: Lotus CarsImage Credit: Colin Chapman Foundation Lotus Automotive History Convertible Classics

2015 Bahrain F1 Grand Prix puts a dark horse in the desert [spoilers]

Ferrari's Kimi Raikkonen had said after Malaysia that Ferrari can challenge Mercedes-AMG Petronas purely on pace, beyond the scope of tire wear, in the dry. We didn't see that in China, where Lewis Hamilton easily kept everyone behind and Ferrari's Sebastian Vettel only got close to Mercedes' Nico Rosberg when Rosberg slowed down to conserve his tires. But the Iceman's words seemed prescient during qualifying for the Bahrain Formula One Grand Prix. At the front, nothing has changed so far this year: four races, four pole positions for Lewis Hamilton. Instead of teammate Rosberg next to him, though, he'll look over to see the scarlet Ferrari of Vettel, who took advantage of Rosberg's cautiousness to snatch second place on the grid. In Q2, Rosberg tried to conserve the tires he'd start the race on and said he couldn't get into a groove in Q3, putting in a time 0.147 seconds slower than Vettel. The second Silver Arrows will share his row with the second Ferrari, Raikkonen – yet again – saying he might have left some time on the table during his hot lap but getting around just one tenth off Rosberg's time. Williams is established as the best of the rest behind two teams this year instead of just one last year, Valtteri Bottas claiming fifth ahead of Felipe Massa. Daniel Ricciardo of Infiniti Red Bull Racing said he wants to fight with the Williams', he'll be helped with a good start off the line for the first time this year. Nico Hulkenberg got Force India into Q3 for the first time since the Italian Grand Prix last year and into eighth on the grid, ahead of Carlos Sainz in the Toro Rosso and Romain Grosjean putting in another excellent day's work for Lotus. Come race time, it turned into Mercedes power against Ferrari strategy. When Sky F1 commentator Martin Brundle talks about the Mercedes-AMG Petronas team he often mentions how their engine advantage leads to other advantages throughout the car. Not having to use aerodynamic changes to make up for power unit deficiencies, for instance, means they can run the aero setup they want, which optimizes speed and tire wear throughout a lap. It equates to advantage on top of advantage on top of advantage. That's where Lewis Hamilton is right now, so fundamentally dialed in to his car and his racing that he run the races he wants to run. From the front spot, the Brit ripped off another perfect start and led the field into Turn 1, relinquishing the lead only during pit stops.

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...