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Lincoln May Rebadge Its MKZ As Zephyr | Autoblog Minute

Ford Motor Company applied this month to get the rights to the trademark for the word Zephyr. We think the MKZ might be rebadge as the Lincoln Zephyr.

2017 Lincoln MKZ is a 400-hp hot rod

There are mid-cycle product updates, and then there's the 2017 MKZ. Instead of just a nip-and-tuck styling refresh, the entry-level Lincoln gets an all-new engine with a whopping 400 horsepower and an optional torque-vectoring rear differential. And that powerplant is exclusive to the Lincoln, at least for the time being. It's a sign that Ford is getting serious about elevating its luxury brand above the recent history of rebadged Blue Oval models. The engine is a 3.0-liter twin-turbo V6, based on the current 2.7-liter that serves across the Ford and Lincoln lineup. With 400 horsepower and 400 pound-feet of torque, it's the most powerful Lincoln ever. That big number will only be available in all-wheel-drive versions of the MKZ. With front-wheel drive the engine will be detuned to an estimated 350 horsepower to retain some level of driving refinement. A further option on the AWD model will be the Driver's Pack, which adds the same torque-vectoring rear differential as on the forthcoming Focus RS. With the promise of rear-wheel-drive handling characteristics, the MKZ could be the most fun-to-drive Lincoln ever. In addition to the V6, a 245-horsepower, 2.0-liter turbo four and a hybrid model will be available. When the 2017 model goes on sale next spring it will be the first Lincoln in showrooms with the new signature grille, first previewed in the Continental Concept at this year's New York Auto Show. Adaptive LED headlights are available options, and a Lincoln logo "welcome mat" projects down from the side mirrors when unlocking the car at night. The view from behind is nearly unchanged, with a revised bumper giving the car a slightly wider appearance. Inside things are all new as well, with a completely revised center console. The capacitive-touch sliding controls are gone, replaced by buttons and knobs. In the press release, Lincoln mentions that engineers gave special attention to the sounds and feel of the switches, but the switches on the pre-production model at our product briefing felt cheap and loose. The large climate control knob clicked like it was grinding sand. We hope the production version will show more refinement. The good news, if you're rooting for Lincoln, is that the rest of the interior is impressive, at least in the top-of-the-line Black Label trim we saw. The front seats are comfortable, and the center console is trimmed in real aluminum.

2015 Ford F-150 named Truck of Texas, Lincoln and Jeep also awarded at Truck Rodeo

The Ford Motor Company has a lot of reasons to celebrate after winning eight categories in this year's Texas Auto Writers Association's annual Truck Rodeo. Most important among them, the Blue Oval's latest 2015 Ford F-150 earned the prestigious Truck of Texas award, ending the Ram 1500's two-year winning streak. The 2015 Lincoln MKC also grabbed the honor as the CUV of Texas, and Ford was named Truck Line of Texas.
FoMoCo even took trophies for best technology with its extensive use of aluminum on its latest F-Series and best commercial vehicle for the new Transit 250. It wasn't a total sweep, though, because the Jeep Grand Cherokee grabbed the title of the SUV of Texas for the fifth straight time.
This year's event put 60 auto writers in 75 pickups, SUVs and crossovers and challenged them to find the best in a plethora of categories. All of the winners are listed below, and scroll down to read the full announcements from the Texas Auto Writers Association and Ford.