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The Lincoln Way seeks to woo customers with unique services

Lincoln has been fighting hard to shed their image as a luxury brand for the elderly. The company has recently introduced or updated nearly every vehicle in its fleet in order to literally put a new face on the brand. Options, like the Black Label program, attempt to pull influence from high-end automakers that provide services extending beyond scheduled oil changes. Now, Lincoln is introducing a program that it refers to as The Lincoln Way, a suite of customer-oriented services that the company hopes will set it apart from the pack. All of this starts this fall when the new Continental goes on sale. Customers will have access to services like vehicle pickup and drop off and complimentary loaner vehicles. The company is planning more incentives for the future, but details are vague. Lincoln parent Ford is offering similar services on the upcoming GT. The Lincoln Way seems to be an expansion of some services already offered under the Black Label program. Right now, Black Label includes scheduled maintenance, car washes, and concierge services, as well as exclusive vehicle colors and options. The program is pricey and only available on some models in some states, though Lincoln plans on expanding Black Label's reach. In addition to these services, Lincoln is opening a showroom of sorts, called the Lincoln Experience Center, in Newport Beach, California. The facility won't actually sell vehicles. Instead, customers can come and learn about the brand, build and price vehicles, and take test drives. The Experience Center will then put customers in contact with local dealers. Lincoln says the increased focus on customer care and satisfaction draws influence from the company's growth in China. Since the introduction of The Lincoln Way services, sales in China have grown greatly. Sales in the United States, like China, have been improving the past few years. With the introduction of The Lincoln Way, the company hopes that Matthew Mcconaughey won't be the only draw for future customers. Related Video: Lincoln Ownership Luxury lincoln black label

World's dumbest carjackers livestream themselves committing crime

Warrants were issued Monday for a trio of Cleveland carjackers who, after beating up a limo driver and stealing his car, livestreamed themselves joyriding around the city in the stolen limo. According to Cleveland.com, Brandon Lynch, a limo driver and National Guardsman, drove a couple in a hired limo from New Philadelphia, Ohio to Cleveland for game one of the Indians/Red Sox AL Divisional Series last Thursday. After dropping off his passengers at Progressive Field, he drove the stretched 2001 Lincoln to a McDonalds at Carnegie Avenue and East 30th to grab a bite and wait for the game to end. After finishing his dinner in the car, Lynch stepped out for a breath of fresh air in the parking lot when he was approached by three young men on bicycles. One of them asked Lynch if he could take them through the drive-through in the limo. "I laughed at first because I thought they were kidding," Lynch told the website. "I can't just drive someone in the limo." Lynch said no, and that's when the trio jumped him. During the scuffle the three youths choked Lynch out, punched and kicked him in the head. They then rifled through his pockets and made off in the limo. The next day, a young Cleveland resident named Jessee Varner fired up Facebook live and filmed himself and his two accomplices–Ty'Juan Philpot and Norman Henry–reenacting every 90's hip-hop video ever made from inside the stolen Lincoln. During the video they drove around town, smoke some weed, drank some 40 ounce beers, stuck their heads out of the sunroof, and generally made a nuisance of themselves while posting the evidence online. Eventually they crashed the car and fled the scene. Using evidence from the video and from DNA samples collected from a bicycle at the scene of the crime, Cleveland Police issued warrants for their arrest. The three criminal masterminds, who are well known to Cleveland's law enforcement community, remain at large. Despite a bad concussion and the loss of his car, Lynch is looking on the bright side of things. "The Indians won, so it wasn't all bad!" he said. Recent Video: News Source: Cleveland.com Auto News Humor Weird Car News Lincoln Commercial Vehicles limo carjacking cleveland

NHTSA closes rollaway investigation into 1.56M Ford SUVs

It's taken four years of study, but the National Highway Traffic Safety Administration has finally closed the books on its investigation into rollaway accusations surrounding 1.56-million Ford SUV models.
The probe, which centered on the 2002-2005 Ford Explorer, 2002-2005 Mercury Mountaineer and 2003-2005 Lincoln Aviator, ends without the federal agency calling for a recall. According to The Detroit News, the investigation was closed due to a "low number of complaints" - NHTSA documented 180 such complaints that resulted in 14 crashes and six minor injuries, but the number of incidents have been slowing. The suspected defect rate for the trucks' automatic transmissions was found to be 4.4 per 100,000 units, and the brake-shift interlock mechanism failure rate was judged to be even lower at 3.4 per 100k.