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Lincoln MKC crossover headed for Detroit

Fresh off the launch of the stylish new MKZ sedan, the newly named Lincoln Motor Company is reportedly preparing for a lineup expansion. According to TheDetroitBureau.com, the first new product joining the Lincoln brand is a small crossover based on the Ford Escape said to be called the MKC. We saw this machine testing a few months ago, and while we were hoping the name might be reserved for a future two-door model or even the diminutive Concept C hatchback, it looks like the "C" will stand for compact crossover instead.
The report also says that this crossover will be making its debut next month at the 2013 Detroit Auto Show, so we'll have to wait until then to see what the new model looks like. Unlike the MKX, which is based off the Ford Edge, we would expect there to be a lot more differentiation between the MKC and the Escape like Ford managed to do with the newest Fusion and MKZ.
In addition to the new MKC, the article states new MKS and Navigator designs are expected to debut by 2014.

Matthew McConaughey returns in new Lincoln MKX ads

Matthew McConaughey is getting back behind the wheel of a Lincoln for a set of cool new ads for the MKX. Unlike his oft-parodied spots for the MKC, the latest ones eschew the easy-going actor's semi-philosophical musings in place of some smooth jazz, a mysterious story, and shots of the luxury crossover on the road. Separately, the three commercials are titled Welcome, Arrival, and Winning Hand, and they combine to tell a story of McConaughey getting ready for a game of poker. Of course, the MKX is meant to be the real star, and the spots show off its high-end tech, including a 360-degree camera, Revel Audio system, and hands-free parking. Keep an eye out for a cameo from a classic Lincoln in one of the ads. For really curious viewers, the automaker is also extending the story to its homepage to explain more about the people McConaughey is meeting. In addition to giving McConaughey and the MKX starring roles, there's A-list talent behind the camera too. Replacing Nicolas Winding Refn from the MKC spots for these is Gus Van Sant, best known for directing Good Will Hunting and Milk, plus recent BMW i8 videos. The new ads make their broadcast debut during college football games on Saturday, September 12 on ABC and re-air during NFL games on the 13th on CBS and Fox. However, you can get an early peek by watching the combined short film above. Let us know in Comments how you think they compare to McConaughey's MKC spots. Collaboration Between McConaughey and Lincoln Evolves in Spots for All-New Lincoln MKX Quiet Luxury, an understated yet compelling experience brought to life by the all-new Lincoln MKX, underpins a new series of television advertisements featuring Matthew McConaughey. All-new Lincoln MKX, representing the latest chapter for the brand, featured in new television advertisements with Matthew McConaughey Acclaimed director Gus Van Sant brings distinct cinematic style to these Lincoln MKX ads, which introduce new characters and storylines. The new spots debut during key college football matchups on Saturday, Sept. 12, on ABC. They can be seen again during NFL games on Sunday, Sept. 13, on CBS and FOX. "What appeals to me about this new series of ads is that while the overall Lincoln message remains consistent, the way it is delivered continues to evolve," said Matthew McConaughey.

Possible MKX concept teased as Lincoln confirms China expansion

We've been speculating for years about the future of Lincoln. Some thought that Ford needed to kill the division like it did Mercury, while others saw the sales possibility in a brand with so much history. Ford has finally made a decision, and it wasn't what many people were expecting. Lincoln is launching in China this fall, with the brand rollout starting at the upcoming Beijing Motor Show. A new video hints that we might even get to see the concept for the next-generation MKX.
Lincoln is marketing itself in China as a customer-focused, high-end luxury ownership experience. To prove it, the Lincoln Space in Beijing is meant both as a prototype dealer and a grand show of its plans. The modernist structure looks more like an art museum than a car showroom, and the interior decor is like a high-end hotel lobby. The company says that every dealer is going to have license plate recognition technology that knows when an owner arrives, and there will also be a Personalization Studio where potential buyers can design their car with family. Lincoln is promising to have eight showrooms ready in seven cities by this fall.
Of course, a stylish showroom is nothing without cars to sell. Lincoln is promising five models on sale in China by 2016. The MKZ and MKC launch this fall. A midsize luxury SUV, a fullsize luxury sedan and the Navigator are coming later. All of the models sold there are being imported from North America.