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Lincoln debuts MKC ads starring Matthew McConaughey

Lincoln is making the decisive commitment that it wants to improve its brand perception going forward. It can't be cheap to hire A-list talent like Academy Award-winning actor Matthew McConaughey and director Nicolas Winding Refn, best known for Drive, for its new ad campaign for the 2015 MKC crossover, but the company is showing that it's serious about the new vehicle and its future. The first three of these five commercials are just hitting YouTube, and they begin airing on television on September 6.
The Live in Your Moment campaign is all about Lincoln trying to sell not just the MKC to customers but also explain the brand's philosophy. It's one of the oldest luxury automakers around, but hasn't exactly had a glorious history, especially recently. Based on these first ads, we can see that there's a definite focus on philosophizing rather than focusing on the crossover. At times, McConaughey seems just a mustache and a mangled beer can away from reprising his role from True Detective.
The first ad (above) is simply titled Intro and sets the mood and concept for the whole campaign. Bull has McConaughey talking to a longhorn in the middle of a road, and I Just Like It has him explaining his affinity for the brand. Lincoln's full release is available below, and you can view the other ads by flipping through the playlist in the video player above.

NHTSA will investigate some Ford Fusion, Lincoln MKZ models for power steering issue

The National Highway Traffic Safety Administration is opening an investigation into the 2010-2012 Ford Fusion, Fusion Hybrid and Lincoln MKZ, the 2012 MKZ Hybrid and 2011 Mercury Milan because the agency has hundreds of complaints of electric power steering failure in these models.
According to NHTSA's data, it has received 508 complaints of the power steering allegedly suddenly malfunctioning and resulting in increased effort to turn the wheel. In four incidents, these failures resulted in loss of control and crashes. According to the reports, in some cases a power steering warning message came on as the fault occurred, and other times the system restored itself by turning off and then restarting the vehicle. NHTSA said it has also received further field report data from Ford, but that information hasn't been publicly released yet.
For the moment, there isn't a recall for this failure on these models. NHTSA is just investigating them to "assess the scope, frequency and safety consequences of the alleged defect," and the agency says an estimated 938,000 vehicles could potentially be affected.

2018 Lincoln Navigator vs luxury SUV rivals: How it compares on paper

The all-new 2018 Lincoln Navigator is an impressive, luxury-lined beast. However, while its Black Label interior stood out most during our first drive of the new Navigator, it also seemed pretty clear that much of this full-size SUV was superior to the competition in a number of fundamental ways. Its Raptor-sourced 3.5-liter V6 had class-leading power for one, and its third-row seat seemed as spacious and comfortable as its rivals' are cramped and barely usable. To search for your next new vehicle, try Autoblog' s Car Finder. Yet, I wanted to take a closer look at how the Navigator fully compares on paper to its competitors - especially the Cadillac Escalade with which it most directly competes. The below spreadsheet should tell the whole story, but as you can see, there's an awful lot of class-leading green highlighter in the Navigator's column. The cargo volume and third-row legroom numbers are particularly telling, with the latter actually going up to 42.3 inches when you slide the second-row fully forward. Now, a few things to note about the above spreadsheet. The GLS-Class is also available as the GLS 550, which boasts a 4.7-liter V8 that just comes up short to the Navigator with 449 horsepower but has to deal with only 5,578 pounds. Its $94,950 price tag is comparable to the Navigator Black Label. Much of the LX 570's information is also applicable to the Toyota Land Cruiser, which, badge aside, could certainly be considered a member of this segment given its feature content and still-hefty price tag. It has better ground clearance and approach/departure angles than its Lexus sibling, along with an as-indicated lower price. Much of the Escalade's information also applies to the GMC Yukon Denali, while the Infiniti QX80 is applicable to the Nissan Armada. Related Video: Cadillac Infiniti Lexus Lincoln Mercedes-Benz SUV Luxury Off-Road Vehicles consumer lincoln navigator