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2019 Lincoln Continental will cost as much as $5,000 more

Rumors have been swirling for months about the fate of the slow-selling Lincoln Continental amid Ford's larger plans to pare cars from its lineup in favor of trucks and SUVs. But now comes word of official order guides that show the 2019 Continental priced as much as $4,925 more than the previous year's model. That price bump brings more perks for buyers, however. According to CarsDirect, all models will get adaptive cruise control and the Lincoln Co-Pilot360 suite of safety technology, which includes automatic emergency braking, blind-spot information system and rearview camera. The base level Continental Premiere will start at $47,140, including destination fee, which is $985 more than the 2018 model. The Reserve model is where the starting price jumps $4,925 to $60,705. It adds technology like a 360-degree camera, heads-up display and park assist, plus heated rear seats and steering wheel and windshield wiper de-icer. The top-of-the-line Black Label edition starts at $71,040, an increase of $4,630, and adds 30-way adjustable seats. Those prices are considerably cheaper than comparably equipped competitors like the Audi A8 or BMW 7 Series, of course, but that value proposition hasn't so far managed to help the sedan's fortunes. Lincoln sold 12,012 models of the Continental in 2017, according to CarSalesBase.com. Sales through August were 5,677, which is more than 29 percent off the pace at this same point last year. Lincoln revived the storied Continental nameplate back in 2015 to much fanfare, but its market release in 2016 was a victim of bad timing, coming amid a rising tide of crossovers. Earlier this year Lincoln reportedly showed dealers photos of a Continental with rear-hinged suicide doors that it said it planned to manufacture, which may be an attempt to drum up interest. Jalopnik, citing unnamed sources familiar with Ford's product plans, says the Continental is likely to be killed off at the end of the run of the current model in 2020. That aligns with what a user on the Blue Oval Forums is saying, that shift changes at the Flat Rock Assembly plant near Detroit are coming and that workers have been told the Continental can be phased out of production by next summer. One supposed possibility is Ford moving production to China, though any plans to import sedans to the U.S. from there would seemingly be negated by the same Trump administration tariffs that killed plans to import the Ford Focus Active. Related Video:

How the Lincoln Continental Concept almost wasn't

That Lincoln Continental Concept that everyone is so excited about? It almost didn't happen. Speaking at the private reveal event for the concept yesterday, Ford Motor Company CEO Mark Fields revealed that when the design team started working on the vehicle that eventually became the Continental, the designers thought it was just another full-size luxury concept, and were turning in ideas to match. The problem, Fields said, is that this was an important vehicle to get right. "A full-size luxury sedan for a luxury brand is a very important marker that, I think, sets the beat for the brand and it creates a lot of awareness and favorability if you do it right," he said. "As we were designing this concept ... we reviewed with the designers the themes. The first couple of themes the team came with really didn't do it for us because we want to make sure that every vehicle that we bring out with Lincoln moves the brand forwards in a big way. So we went through the first couple of them and we really didn't get that kind of 'oomph' in the pit of our stomach." The team was stuck with an upcoming debut and nothing exciting to show for it, until the past was brought into the present. "In one of the design reviews, we were looking around at everyone and we mentioned, you know what, why don't we call this the Continental Concept? And I have to tell you, the body language was unbelievable in the design showroom. Everybody's head snapped up and you could see everybody's eyes widen and they started nodding and they said, 'now we get it.'" Aside from the Navigator, every vehicle Lincoln currently sells is simply named a trio of letters that start with M and K. Fields knew that the large luxury segment sedan is important for a company like Lincoln, with about 1.8 million units sold last year and an expected growth to around 2 million units by the end of the decade, he said. "When you think about where that growth is coming from, it's still a substantial segment here in the US, it's a very substantial segment and even more substantial segment in China. As a matter of fact, that segment grew by 17 percent last year and China is the largest market for full-size luxury sedans." Given the positive reaction to the Continental Concept thus far, bringing the name back from the dead might be just the thing Lincoln needed.

Ford F-150 could be affected by tornado-damaged supplier in S.C.

The disruption caused by a tornado that severely damaged a South Carolina auto-parts plant and killed a contract security guard last week could be felt by more automakers than just Ford and affect more than just its best-selling F-Series pickup, which is due for an update. And there’s still no estimate for when operations might resume at the plant. The Detroit Free Press reports that the BorgWarner plant in Seneca, near Greenville, makes transfer cases for F-150 and Super Duty pickups, the Ford Explorer and Expedition, Transit cargo vans, and Lincoln Navigator and Aviator SUVs. ItÂ’s also a supplier for the Ram 1500 and Toyota Tundra trucks. Transfer cases shift power from the transmission to the front and rear axles in four-wheel-drive vehicles. BorgWarner says it still has no update for when it might partially or fully resume operations. The tornado that ripped through the area in the western part of the state on April 13 tore the roof, walls and signage off the factory and killed a 77-year-old contract worker when the security building he was sheltering in collapsed. Only four or five others were inside the plant, which has been idled because of the coronavirus outbreak, when the tornado struck. In an SEC filing on Friday, Ford said it has sent employees to the site to help BorgWarner and assess the damage to FordÂ’s tooling. “Initial assessments indicate that the Ford tooling was not materially damaged in this incident,” Ford said in the filing. “We do not have sufficient information to estimate when the facility will be back on-line or whether or the extent to which this incident will impact our plans to resume production of four-wheel drive and all-wheel drive vehicles.” A Fiat Chrysler spokeswoman also told the Freep the company was working with BorgWarner on recovery plans. A Toyota spokesman told Autoblog that "we are collaborating with BorgWarner to help restore production for transfer cases for Tundra assembly. We are confident that theyÂ’ll fully recover over time." Like other automakers, Ford shut down production at its U.S. plants last month as a precaution against the coronavirus pandemic. But Ford hasnÂ’t yet said when it plans to reopen its factories. FCA is targeting May 4 to resume production. Models like the F-150 and Lincoln Navigator are major sources of profit for Ford, which estimated it lost $2 billion in the first quarter.