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2015 Lincoln MKC

Back in 2012, Lincoln claimed its comeback bid was finally underway with the new-for-2013 MKZ. But don't you believe them - the renaissance won't actually begin in earnest until the shapely compact crossover seen here reaches showrooms in big numbers. That's because while the four-door MKZ was indeed a proper step toward rebirth, the 2015 MKC is the first wholly conceived vehicle under Lincoln as a standalone brand, a move first announced back in 2012.
That's an important distinction, because Lincoln's newfound emancipation from Ford's design and development processes has given the struggling marque both the corporate wherewithal and the will to develop a more fully formed product. The four-wheeled result seen here is a surprisingly cohesive luxury CUV, one with significantly more aesthetic and dynamic separation from its Ford Escape sibling than the MKZ and its Fusion counterpart. Said another way, after flogging Lincoln's latest for hundreds of miles over canyon roads outside of Santa Barbara, we've come to understand that this is far from a re-grilled Dearborn special with luxury tinsel - it's a bona fide standalone product that readily displays the sort of clear differentiation seen in platform cousins like the Audi Q5 and the Volkswagen Tiguan. It's the real deal.

2020 Lincoln Aviator 450-hp PHEV will get its own exterior visual cues

Lincoln will brand its powerful plug-in version of the new Aviator crossover as a GT hybrid package with a few distinguishing visual cues when it goes on sale next summer. The luxury PHEV crossover will do battle with competitors like the Porsche Cayenne E-Hybrid, Volvo XC90 T8 and BMW's (incredibly long-winded) X5 xDrive45e iPerformance. The "GT" designation harkens to the golden era of grand touring and is meant to convey the combination of high performance and comfort over long distances. "It's really trying to get at how Lincoln is redefining luxury performance," said Brad Jager, the Aviator brand manager. The hybrid system will deliver 450 horsepower and a whopping 600 pound-feet of torque, which are increases of 50 hp and 200 lb-ft over the pure combustion version powered by a twin-turbo 3.0-liter V6. Lincoln isn't releasing expected electric-only range or fuel economy, and it's keeping most of the details of the hybrid system under wraps for now. It has said you'll also be able to hold the charge to be deployed later, such as for short trips in town. Lincoln is, however, making a few subtle exterior changes to designate the GT hybrid setup, which will be offered in the higher-end GT and Black Label trim models (the entry-level Aviator and Reserve models will be available only in gasoline combustion versions). First are changes to the Lincoln star badge on the grille and Aviator badge on the side flanks, which fill in with a blue color borrowed from the original Lincoln V12 badge from the 1930s and '40s — a neat touch on a vehicle that is reviving a nameplate. The grille itself is also an inversion of the new Lincoln treatment appearing on models like the Navigator and Nautilus. So where the grilles on those models have cutouts, the GT hybrid grille has protruding shapes that dissipate the further away they are from the center badge. Lastly, the PHEV will come with 21-inch wheels instead of the 22-inchers that equip non-hybrid versions. Lincoln says it designed the rear-wheel-drive architecture with the Aviator in mind, allowing the battery to go underneath the passenger-side second-row seats and maximizing interior space. Engineers also fit an electric motor between the V6 engine and the 10-speed automatic transmission. Lincoln hasn't announced pricing on the Aviator, which goes on sale next summer, and the plug-in hybrid versions will obviously command a premium.

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.