2006 Lincoln Town Car Executive Limousine 4-door 4.6l on 2040-cars

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McConaughey's bizarre new Continental ad is perfect parody material

So let's say you're running a car company and have a luxurious new flagship sedan and need to advertise it. What do you do? Did you answer with "film a commercial with a barely coherent Hollywood actor standing in a pond?" If so, perhaps you work for Lincoln, which brought back Matthew McConaughey to do another bizarre car ad. It starts with McConaughey and a Continental standing on a body of water. He starts talking about staring (or not staring) at the Conti, and then about sitting in the back seat (or not). The ad then cuts to McConaughey in the back who replies to the McConaughey in the front seat. Presumably, there are two McConaugheys at this point, and the front seat one just laughs in a slightly unsettling manner. He then makes a clicking noise, closes the center console and drives away. You can't make this stuff up. It's thoroughly strange, but we can't say we're entirely surprised. When Lincoln first launched some bizarre ads with McConaughey muttering sweet nothings about the MKC, the company got loads of attention. Admittedly a lot of that attention was to make fun of it, but you know the old saying that there's no such thing as bad press. Lincoln even brought him back for an encore in ads for the MKX and MKZ. In truth, we're also glad to see another bizarre Lincoln ad, mostly because we're hoping for another round of great parodies like the classic Jim Carrey spoof that aired on Saturday Night Live. Check out the ad above to see the strangeness. Related Video:

2016 Lincoln MKX spied in production form

We're getting our first quality look at the next-generation Lincoln MKX in production guise thanks to these fresh spy shots, and they suggest styling that hews very closely to the concept from earlier this year. Compared to the showcar, the headlights aren't quite as well integrated into the grille, but these LED units still attempt to nicely wrap the split-wing grille across the entire face of the vehicle. Beyond that, the two vehicles quite similar, though. The shape of the lower air dam is practically identical – just with some extra plastic for the production version. The hint of a character line running down the side also makes the resemblance easy to spot, despite this tester's polka-dot camouflage. At the rear, the taillights stretch across the hatch with integrated exhaust outlets below. Even the twin-spoke wheels are comparable to the concept. Also, look carefully at these spy shots, and you can notice Lincoln apparently testing two different trims. One has LED headlights with front and rear parking sensors (pictured above), and the other shows projector lights with the sensors only at the rear. The next-gen MKX will launch in 2015 and will be the first model in Lincoln's lineup to benefit from the deal with Harman to use its high-end Revel audio system. Check out the gallery to get a mildly camouflaged sneak preview of the company's future luxury crossover.

How the demise of Lincoln's Town Car has kick-started a limo revolution

The deaths of the Ford Crown Victoria and the Lincoln Town Car have meant overhauls of three high-profile American fleets: police, taxi and livery car. Just as police fleets are more open to considering other options and a Nissan van is the new face of the NYC taxi, livery car companies are looking at replacements for the Town Car beyond The Blue Oval. Ford, via Lincoln, has made an MKT Town Car (pictured), but an article in the Detroit News claims "it has failed to win over most of the big limousine companies." The upstarts trying to move in include livery and limo editions of the Cadillac XTS, and livery specifications of the Toyota Avalon and Chrysler 300.
Each of those challengers, however, faces challenges. The Town Car was a workhorse, American, rear-wheel-drive sedan with plenty of rear legroom. Cadillac has been in the livery space before but with decontented models that were about selling the brand, not its luxury. It is taking the opposite approach with the XTS, pointing out that its livery edition is "contented in the upper half of the XTS range." Still, the CEO of Michigan's largest livery company says "it's quite a bit smaller than what we're used to," and he also prefers rear-wheel drive.
The Chrysler 300 is rear-wheel drive, and American, which matters to some companies, but Chrysler hasn't yet revealed the livery package for it. The livery Avalon marks Toyota's first time getting into that business in the US, a natural step after having done so well with taxi clients and with the Town Car out of the way. Still, the livery client is a different to taxi buyers, so the Avalon could face other soft-touch hurdles.