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Lincoln Aviator warning and alert sounds are played by an orchestra

Lincoln used members of the Detroit Symphony Orchestra to create alert chimes for its new Aviator SUV. Luxury manufacturers are always looking for more ways to increase the level of ambiance, and Lincoln went so far as to contract some of the best musicians in the world to create a more comfortable atmosphere. In total, the musicians created six different alert chimes for 25 different alerts the Aviator could provide. The alert chimes fall into three different categories Lincoln uses for warnings: non-critical, soft-warning chimes and hard-warning chimes. They are all made using a blend of percussion instruments, violin and viola. Lincoln plans to expand the instrumental sounds across its entire lineup eventually. These chimes will represent warnings for things like an open fuel door, unbuckled seat belt, the lowering of the power liftgate and plenty more. It's not a bad day when leaving your headlights on or door open lead to a pleasant musical sound coming from your speakers. All the sounds seem appropriate for their particular functions, and do sound more pleasing than the normal alerts. Lincoln says the musicians initially came up with 125 different sound options before they narrowed it down to just six. While it might feel a bit gimmicky at face value, a calming sound playing versus an annoying beep might reduce in-car aggravation. The Aviator with these warning sounds will be revealed at the LA Auto Show at the end of the month as well. It was originally shown as a close-to-production-looking concept car at the NY Auto Show earlier this year. All the official production details will be coming in LA. We'll be there in-person to tell you if these new musical chimes are a win. Lincoln Aviator warning chimes View 5 Photos Related video:

Lincoln takes to the Super Bowl with Twitter schizophrenia

Lincoln has officially pulled off the wraps on its ad for this year's Super Bowl. As you may recall, the company invited people to send in their tweets to help craft the spot's story line with Jimmy Fallon in the director's chair. The company chose five tweets and ran with them, and the result is, well, about as focused as your average online comment thread. We do get plenty of shots of the all-new Lincoln MKZ, as well as at least one comment on the interior leather's suppleness.
Do we learn a single thing about the brand's new honey? Nope. But there's a turtle crossing, a band of bikers, a German farming student and herd of alpacas. Mostly, the ad just makes us tired. You can check out the full spot before it airs during the big game by watching it below. We'll be busy preparing for the alpacalypse.
AOL Autos' associate editor Peter Bigelow went deeper in his criticism. Have a read: Lincoln's Super Bowl Ad is A Flop.

Matthew McConaughey returns in new Lincoln MKX ads

Matthew McConaughey is getting back behind the wheel of a Lincoln for a set of cool new ads for the MKX. Unlike his oft-parodied spots for the MKC, the latest ones eschew the easy-going actor's semi-philosophical musings in place of some smooth jazz, a mysterious story, and shots of the luxury crossover on the road. Separately, the three commercials are titled Welcome, Arrival, and Winning Hand, and they combine to tell a story of McConaughey getting ready for a game of poker. Of course, the MKX is meant to be the real star, and the spots show off its high-end tech, including a 360-degree camera, Revel Audio system, and hands-free parking. Keep an eye out for a cameo from a classic Lincoln in one of the ads. For really curious viewers, the automaker is also extending the story to its homepage to explain more about the people McConaughey is meeting. In addition to giving McConaughey and the MKX starring roles, there's A-list talent behind the camera too. Replacing Nicolas Winding Refn from the MKC spots for these is Gus Van Sant, best known for directing Good Will Hunting and Milk, plus recent BMW i8 videos. The new ads make their broadcast debut during college football games on Saturday, September 12 on ABC and re-air during NFL games on the 13th on CBS and Fox. However, you can get an early peek by watching the combined short film above. Let us know in Comments how you think they compare to McConaughey's MKC spots. Collaboration Between McConaughey and Lincoln Evolves in Spots for All-New Lincoln MKX Quiet Luxury, an understated yet compelling experience brought to life by the all-new Lincoln MKX, underpins a new series of television advertisements featuring Matthew McConaughey. All-new Lincoln MKX, representing the latest chapter for the brand, featured in new television advertisements with Matthew McConaughey Acclaimed director Gus Van Sant brings distinct cinematic style to these Lincoln MKX ads, which introduce new characters and storylines. The new spots debut during key college football matchups on Saturday, Sept. 12, on ABC. They can be seen again during NFL games on Sunday, Sept. 13, on CBS and FOX. "What appeals to me about this new series of ads is that while the overall Lincoln message remains consistent, the way it is delivered continues to evolve," said Matthew McConaughey.