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Lincoln Aviator warning and alert sounds are played by an orchestra

Lincoln used members of the Detroit Symphony Orchestra to create alert chimes for its new Aviator SUV. Luxury manufacturers are always looking for more ways to increase the level of ambiance, and Lincoln went so far as to contract some of the best musicians in the world to create a more comfortable atmosphere. In total, the musicians created six different alert chimes for 25 different alerts the Aviator could provide. The alert chimes fall into three different categories Lincoln uses for warnings: non-critical, soft-warning chimes and hard-warning chimes. They are all made using a blend of percussion instruments, violin and viola. Lincoln plans to expand the instrumental sounds across its entire lineup eventually. These chimes will represent warnings for things like an open fuel door, unbuckled seat belt, the lowering of the power liftgate and plenty more. It's not a bad day when leaving your headlights on or door open lead to a pleasant musical sound coming from your speakers. All the sounds seem appropriate for their particular functions, and do sound more pleasing than the normal alerts. Lincoln says the musicians initially came up with 125 different sound options before they narrowed it down to just six. While it might feel a bit gimmicky at face value, a calming sound playing versus an annoying beep might reduce in-car aggravation. The Aviator with these warning sounds will be revealed at the LA Auto Show at the end of the month as well. It was originally shown as a close-to-production-looking concept car at the NY Auto Show earlier this year. All the official production details will be coming in LA. We'll be there in-person to tell you if these new musical chimes are a win. Lincoln Aviator warning chimes View 5 Photos Related video:

Lincoln unveils its Black Label Collection at Pebble Beach

With the posh surroundings of Monterey, CA during the Pebble Beach week as a backdrop, Lincoln has unveiled is new personalization and luxury service brand, called Lincoln Black Label. Following in the footsteps of programs like BMW Individual, Range Rover Autobiography, and many more, Black Label is strategic strike, aimed at upping Lincoln's brand cachet while luring new customers into the fold. Speaking about this at the Black Label's introduction in California Thursday, Jim Farley, Ford's executive vice president of Global Marketing, Sales and Service and Lincoln, told members of the media that "At Lincoln, our flagship is, you get to choose. That's our flagship."
While Black Label customers will benefit from concierge-like service from their dealers - both during the sale process and throughout ownership - the focus of the introduction is strongly focused on interior design.
Lincoln chose its current MKZ sedan and its MKC Concept crossover (seen in the inset image) as the debutants for Black Label treatment for good reason: the well-received MKC points the way forward for Lincoln styling as a whole, and the MKZ will be the first production vehicle to receive the option of the high-zoot interior design. We're told that eventually, Black Label treatment will be available for the full Lincoln lineup, but the MKZ will be the initial recipient, and not until late in 2014 according to the company's current projections.

Do you guys like trucks?

Do you guys like trucks? If the answer is yes, boy do we have the show for you! The 2018 North American International Auto Show is lousy with 'em. Yeah, we saw the new Ram 1500, Chevy Silverado and Ford Ranger, but that's just scratching the surface. There are big trucks, little trucks, clean trucks, dirty trucks, old trucks, new trucks, red trucks, blue trucks. It's like a Dr. Seuss book. Anyway, we made a little video for you truck nuts (see what I did there?). Check it out above, and if you're looking for more serious coverage of the Detroit Auto Show, we've got it, along with a ton of images and other videos from the show floor. Enjoy! Related Video: Humor Detroit Auto Show Chevrolet Ford GMC Honda Lincoln Nissan RAM Toyota Truck Videos Original Video 2018 detroit auto show