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Lincoln prepping MKZ re-launch?

Launching an all-new car is no easy task. Case in point is the 2013 Lincoln MKZ, introduced with the fanfare of a major nationwide marketing campaign, including expensive Super Bowl ads, just as Ford was curbing production over potential quality issues. The resulting mess was nothing short of a nightmare for any automaker - customers visiting dealerships looking for cars that hadn't been delivered yet. Disappointed buyers walked out of Lincoln retailers without new keys in their hands, or switched to a competing brand to fill empty spaces in their driveways.
The impact was painful, as Lincoln's sales in January and February of this year were among the lowest it has recorded in more than a quarter century. Even though March looked a bit brighter, with the supply crisis reportedly over (there are 3,000 units in transit and production is approaching 200 units per day) the automaker is reportedly studying the feasibility of giving its pivotal MKZ the launch it originally deserved.
According to TheDetroitBureau.com, putting the MKZ back on consumer's radar could cost Ford tens of millions of dollars, but that kind of investment may be warranted if potential buyers have forgotten about the new model... or worse, if they have forgotten about Lincoln.

Honda, Volvo, Lincoln are North American Car, Utility and Truck of the Year

The Detroit Auto Show has officially kicked off, as it always does, with the announcement of the North American Car, Utility Vehicle and Truck of the Year winners. For 2018, those are the Honda Accord, Volvo XC60 and Lincoln Navigator, respectively. The Honda Accord beat out two other finalists, the Toyota Camry and the new Kia Stinger. The Accord stood out for its styling, drivability and standard equipment. The Volvo XC60 came out ahead of the Alfa Romeo Stelvio and Honda Odyssey minivan. It was chosen for its luxury, ride and value when equipped well. The Lincoln Navigator, a heavily updated model that remained true to the concept car on which it was based, beat the Ford Expedition, as well as the only pickup in the list, the Chevrolet Colorado ZR2 (which was a finalist for Autoblog's own Technology of the Year Award). NACTOY juror Ron Sessions complimented the "more dramatic update" compared to the Expedition. "With its design now aligned with the Continental, the Navigator becomes an even more important image — and the profit-maker for Lincoln," he said. The NACTOY Awards have been around since 1994. A panel of 60 judges, all automotive journalists, whittle the list down to three finalists in each category before announcing the winners in January. The Utility Vehicle category was added for 2017. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2018 Honda Accord Touring 2.0T View 106 Photos Related Gallery 2018 Volvo XC60: First Drive View 22 Photos Related Gallery 2018 Lincoln Navigator: First Drive View 53 Photos News Source: NACTOY Auto News Detroit Auto Show Honda Lincoln Volvo Truck Crossover SUV Luxury Sedan 2018 detroit auto show north american car of the year NACTOY north american truck utility of the year

2019 Lincoln Continental will cost as much as $5,000 more

Rumors have been swirling for months about the fate of the slow-selling Lincoln Continental amid Ford's larger plans to pare cars from its lineup in favor of trucks and SUVs. But now comes word of official order guides that show the 2019 Continental priced as much as $4,925 more than the previous year's model. That price bump brings more perks for buyers, however. According to CarsDirect, all models will get adaptive cruise control and the Lincoln Co-Pilot360 suite of safety technology, which includes automatic emergency braking, blind-spot information system and rearview camera. The base level Continental Premiere will start at $47,140, including destination fee, which is $985 more than the 2018 model. The Reserve model is where the starting price jumps $4,925 to $60,705. It adds technology like a 360-degree camera, heads-up display and park assist, plus heated rear seats and steering wheel and windshield wiper de-icer. The top-of-the-line Black Label edition starts at $71,040, an increase of $4,630, and adds 30-way adjustable seats. Those prices are considerably cheaper than comparably equipped competitors like the Audi A8 or BMW 7 Series, of course, but that value proposition hasn't so far managed to help the sedan's fortunes. Lincoln sold 12,012 models of the Continental in 2017, according to CarSalesBase.com. Sales through August were 5,677, which is more than 29 percent off the pace at this same point last year. Lincoln revived the storied Continental nameplate back in 2015 to much fanfare, but its market release in 2016 was a victim of bad timing, coming amid a rising tide of crossovers. Earlier this year Lincoln reportedly showed dealers photos of a Continental with rear-hinged suicide doors that it said it planned to manufacture, which may be an attempt to drum up interest. Jalopnik, citing unnamed sources familiar with Ford's product plans, says the Continental is likely to be killed off at the end of the run of the current model in 2020. That aligns with what a user on the Blue Oval Forums is saying, that shift changes at the Flat Rock Assembly plant near Detroit are coming and that workers have been told the Continental can be phased out of production by next summer. One supposed possibility is Ford moving production to China, though any plans to import sedans to the U.S. from there would seemingly be negated by the same Trump administration tariffs that killed plans to import the Ford Focus Active. Related Video: