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2016 Lincoln MKX packs plenty of power, MKC-inspired looks

Following on the heels of Ford's unveiling of its new Edge a few months back, Lincoln officially introduced the new MKX counterpart on Tuesday at the 2015 Detroit Auto Show. Unlike its Ford counterpart, the MKX does away with any notion of a four-cylinder, opting for the buyer's choice of a pair of V6 engines. At its base is FoMoCo's familiar 3.7-liter V6, generating a projected 300 horsepower and 280 pound-feet of torque, although the real exciting powertrain news focuses on Lincoln's optional engine. Like the Edge, the top-end engine is a 2.7-liter, EcoBoost V6 that promises "more than" 330 hp and 370 lb-ft of torque. We'd love to tell you about the performance impact this new engine has on the MKX, but as Lincoln probably hasn't published a 0-60 time since 1967, that simply isn't possible. Suffice it to say, we expect the most potent engine should offer pretty brisk acceleration. Aside from the power increase provided by the MKX's new engine lineup, Lincoln has thoroughly refitted the crossover's exterior, using its handsome MKC kid brother as its inspiration. It's a good look, to be honest, allowing the new CUV to maintain its styling edge over its Blue Ovaled platform mate. See what we mean in our gallery of live images, right from the Lincoln stage at the 2015 Detroit Auto Show.

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Ford hybrids getting update to improve fuel economy

Ford has announced that it is introducing "calibration updates designed to improve on-road fuel economy for owners of the 2013 Ford C-Max Hybrid, 2013 Ford Fusion Hybrid and 2013 Lincoln MKZ Hybrid."
We can speculate that these changes are at least due in part to lawsuits over mileage claims of hybrid vehicles. The automaker is enhancing 2013 models starting in August by raising their electric cruising speed to 85 miles per hour from 62 mph, optimizing the use of active grille shutters and the climate control system, shortening the engine warm-up period by 50 percent and reducing electric fan speed to minimize the fan's energy consumption.
It bears mentioning that Ford is doing pretty well in the US electrified vehicle market this year. The company claims to have grown its share in the segment by 12 points to 16 percent while taking a high number of Toyota Prius trade-ins in the process. Conversely, Toyota has experienced a five-percent drop in new-Prius sales over the same period. Additionally, Ford states that it has increased its share of the US vehicle market by one percent this year, more than any full-line automaker.