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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Lincoln teases a new Continental with suicide doors

Lincoln posted a photograph of its Continental from the 1960s on its social media channels today with a cryptic message to go along with it. Here's the post below: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The last line, "#TBT ... or is it?" sounds like Ford's luxury arm is trying to tell us something about what's to come for its current Continental. If we use Lincoln's post as an opportunity to speculate, one might presume that a Continental with suicide doors is coming our way soon. Beyond planting the idea in our heads, Lincoln doesn't appear to have anything else to say for the time being. Right now, the only car you can buy with suicide doors is a Rolls-Royce, most recently in Wraith form. If Lincoln decides to offer suicide doors again, you can bet the car is going to get some attention. The question would be if a special car like this could draw any of that attention away from Lincoln's SUVs such as the Navigator and new Aviator. We've seen reports that the Continental would not be moving on past this generation, so maybe Lincoln is trying to get as much play out of this car as possible. A more recent report calls it dead after the 2020 model year, meaning that if we do see a suicide-door Continental, it wouldn't be in this world for very long. Lincoln says to "stay tuned" at the end of its post caption, so watch out for Continental news dropping in the near future. We can all hope it's going to be good news ... View 20 Photos Related video:

Jay Leno recaps Pebble Beach

Each year at the Pebble Beach Concours d'Elegance the picturesque, ocean-side setting of the golf course becomes a parking lot for a vast array of multi-million dollar vehicles. However, if you missed the posh event this year, then Jay Leno has you covered yet again. For a nearly hour-long installment of Jay Leno's Garage, the comedian has dumped his denim in favor of a suit to take viewers on an insider tour of the lavish gathering. He interviewed some of the most talented designers in the auto industry, too. Leno starts off checking out a few beautiful classics by the shore, but things really get interesting for his stroll down the Concept Car Lawn for a scoop on the vehicles of tomorrow. Ed Welburn tells Leno all about the Buick Avenir, and Shiro Nakamura offers a tour of the Infiniti Q60. Plus, there are detailed looks at the Lincoln Continental, Hyundai Vision G Coupe, and Bentley EXP 10 Speed 6. News Source: Jay Leno's Garage via YouTube Bentley Buick Hyundai Infiniti Lincoln McLaren Classics Videos Pebble Beach Jay Lenos Garage infiniti q60 buick avenir bentley exp 10 speed 6