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2016 Lincoln MKX packs plenty of power, MKC-inspired looks

Following on the heels of Ford's unveiling of its new Edge a few months back, Lincoln officially introduced the new MKX counterpart on Tuesday at the 2015 Detroit Auto Show. Unlike its Ford counterpart, the MKX does away with any notion of a four-cylinder, opting for the buyer's choice of a pair of V6 engines. At its base is FoMoCo's familiar 3.7-liter V6, generating a projected 300 horsepower and 280 pound-feet of torque, although the real exciting powertrain news focuses on Lincoln's optional engine. Like the Edge, the top-end engine is a 2.7-liter, EcoBoost V6 that promises "more than" 330 hp and 370 lb-ft of torque. We'd love to tell you about the performance impact this new engine has on the MKX, but as Lincoln probably hasn't published a 0-60 time since 1967, that simply isn't possible. Suffice it to say, we expect the most potent engine should offer pretty brisk acceleration. Aside from the power increase provided by the MKX's new engine lineup, Lincoln has thoroughly refitted the crossover's exterior, using its handsome MKC kid brother as its inspiration. It's a good look, to be honest, allowing the new CUV to maintain its styling edge over its Blue Ovaled platform mate. See what we mean in our gallery of live images, right from the Lincoln stage at the 2015 Detroit Auto Show.

Lincoln poised to double MKZ Hybrid production

The Lincoln MKZ Hybrid has been something of a hit for Ford since the beginning, exceeding the company's modest projected 15-percent take rate for more than two years (we say "modest" because that still means an overwhelming majority of Lincoln customers are passing up on the gas-electric powertrain even though it costs the same as the standard model). Either way, Lincoln builds 700 MKZ Hybrids at its plant in Mexico each month, but has sold 715 of them in each of the past three months. That's why, according to a report in The Detroit News, when the restyled 2014 MKZ Hybrid arrives (non-hybrid pictured), Ford is doubling production compared to 2013. Instead of the hybrid model being 20 percent of production, the new hybrid will make up 40 percent.
Ford is doing well with hybrids in general - its portion of the electrified vehicle segment jumping 12 points in a single year to 16 percent. Assuming Ford doesn't change the pricing strategy (along with the changes Ford is making to calibration to improve fuel economy), the sedan could continue to "[show] other luxury hybrids how it's done" when it goes on sale later this year.

Lincoln takes to the Super Bowl with Twitter schizophrenia

Lincoln has officially pulled off the wraps on its ad for this year's Super Bowl. As you may recall, the company invited people to send in their tweets to help craft the spot's story line with Jimmy Fallon in the director's chair. The company chose five tweets and ran with them, and the result is, well, about as focused as your average online comment thread. We do get plenty of shots of the all-new Lincoln MKZ, as well as at least one comment on the interior leather's suppleness.
Do we learn a single thing about the brand's new honey? Nope. But there's a turtle crossing, a band of bikers, a German farming student and herd of alpacas. Mostly, the ad just makes us tired. You can check out the full spot before it airs during the big game by watching it below. We'll be busy preparing for the alpacalypse.
AOL Autos' associate editor Peter Bigelow went deeper in his criticism. Have a read: Lincoln's Super Bowl Ad is A Flop.