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Ford applies to trademark term 'Lincoln eGlide'

There's an epilogue to Ford's recent announcement that it's giving up on a battery-electric Lincoln co-developed with Rivian. The MachEClub forum discovered that just a week ago, Ford applied with the U.S. Patent and Trademark Office to trademark the term "Lincoln eGlide." The goods and services category details use for "Motor vehicles, namely, passenger automobiles, sport utility vehicles, electric vehicles and structural parts and fittings; electric vehicles, namely, passenger automobiles, sport utility vehicles, and structural parts and fittings." Living in an age where a small "e" is shorthand for "electric," and Ford having specified electric vehicles in the patent, the go-to guess is that this is for an electric vehicle. The inclusion of non-electric motor vehicles injects a little fuzziness. Tesla's trademark on the Model S specifies "electric automobiles" only, whereas Rivian's trademark for the R1T seeks coverage for "land vehicles" and just about every part found in or on a land vehicle.   Since Ford must have known about the end of the Rivian effort when it applied for the trademark, we suppose Lincoln has got some kind of eGlide coming no matter what. Lincoln refers to the theme of its latest cabin designs, as in the Aviator and Corsair, "Quiet Flight," and the road-scanning adaptive suspension on the Lincoln Aviator is called "Air Glide," neither term being trademarked. This leads our suspicions to eGlide becoming a vehicle component that could potentially serve a model with any powertrain, not necessarily battery-electric only, and eGlide won't be the name of the Lincoln EV that Ford says is still on the way. Another clue is that Ford included the word "Lincoln" in the term. Trademarked vehicle names such as Aviator and Corsair don't include the make, but services for vehicles do, such as the trademarks for Lincoln Connect and Lincoln Co-Pilot 360. We'll admit that a little bit of hope informs this line of thinking as well. Ford having done Lincoln the fabulous service of giving Lincolns terrific names, we'd be aghast if the Corsair and Navigator had to share showroom space with an eGlide. We've no choice but to wait for a retail product to provide answers. In the meantime, if we could just get to the bottom of this "Fastor Charge" trademark, and what's this bit about "Vandemonium?"   Related Video:        

Lincoln May Rebadge Its MKZ As Zephyr | Autoblog Minute

Ford Motor Company applied this month to get the rights to the trademark for the word Zephyr. We think the MKZ might be rebadge as the Lincoln Zephyr.

Ford recalls 1.48 million F-150s for transmission, plus other models

Weeks after recalling more than 800,000 F-Series pickup trucks for a fire risk, Ford has issued another separate recall for approximately 1.48 million 2011-2013 F-150s for a transmission fault. The six-speed automatics could unexpectedly downshift into first gear without warning. Ford and Lincoln tangentially issued much smaller recalls for the Mustang, Continental, Nautilus, and Navigator. According to Ford, some 2011-2013 model year F-150 pickups with six-speed automatic transmissions could "experience an intermittent loss of the transmission output speed sensor signal to the powertrain control module." This could potentially cause the trucks to temporarily downshift, which could be dangerous if it occurs while driving. Of the 1.48 million affected trucks, 1.26 million are in the U.S. while 221,000 are in Canada. Thus far, Ford knows of five reported accidents involving the issue. To remedy the problem, owners can take their trucks to dealers to update the power control module software. Ford also issued recalls for about 4,350 2019 Mustangs, Lincoln Nautiluses, and Lincoln Navigators in the U.S. and Canada due to a possible fault with the instrument clusters. Although there have been no reports of accidents, Ford says the instrument panel clusters assemblies might be blank or not turn out when the vehicle is started. Additionally, Ford issued a third recall for 28,200 2017-2019 Lincoln Continentals in the U.S. and Canada. Ford says silicon contamination might build up inside the door latch motor, causing it to malfunction. As a result, the door latch might not always fully engage, and the doors could possibly open unexpectedly. Despite no reports of accidents, Ford will remove and replace door latch assemblies on all doors for those affected by the defect. If any of these apply to a vehicle you own, contact Ford to discuss whether it is included in any of these recalls and have the vehicle checked out at a Ford dealership.