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Is Lincoln working on a Continental concept?

The Lincoln Continental wasn't included in our post on the list of trademarks we'd like to see turned into production vehicles – the only Lincoln mention was our idea of transferring its Aviator name to a special edition Ford Mustang. But, like you, the idea of a resurrected Continental is always with us, especially when we read articles about the brand's efforts to redefine American luxury. Ford applied for the Continental trademark in 1953 and renewed in 2005, and it appears they might have something to show for it soon. A web snooper found a development site at the Lincoln domain that introduces us to the "elegantly styled and boldly distinctive Lincoln Continental Concept." There are no images, but we've combined all the text into a single image, above, and the hints we get in three blurb texts inform us that "It represents who we are as a carmaker," that it's an "envisioning of what's to come," that "No question went unanswered" and "No answer went unchallenged," and that it "is everything we know about cars, and everything we understand about people." We also found the tagline "Follow us forward," which doesn't appear on any published Lincoln site page at the moment, and the public is invited to get involved (eventually) by tweeting Continental stories and photos. Could this be the next step in the turgid drama Lincoln Rising? We look forward to finding out. Related Video:

Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury

The Lincoln Continental is back [w/videos]

Lincoln is making a huge splash in New York this week, rolling out the Continental Concept you see here. Not only does this bring back an iconic bit of Lincoln nomenclature (just as some competitors are making things more complicated), it previews the new Continental fullsize sedan that will come to market next year. This is "a concept which for us signals the future of what we call quiet luxury," Ford Motor Company president and CEO, Mark Fields, said during an event Sunday. "The Concept is a very strong hint – I'll underline very strong hint – as to what you'll see in the production vehicle." There's no other way to say it: the Continental looks stunning. It's a long, low-slung sedan, with a shape that's reminiscent of the Ford Interceptor Concept from 2007. But this thing is all Lincoln, and shows a host of new design cues that will no doubt work their way across the brand's range. Most notably, the split-wing grille is gone, with this new chrome centerpiece showing a "new face for Lincoln" (where have we heard that before?). The Continental also incorporates LED matrix headlamps, with laser-assist high-beams and tiny Lincoln logos embedded inside. For the doors, Lincoln uses "E-Latch" handles that tuck discretely into the Continental's beltine. The concept rolls on polished aluminum, 21-inch wheels with painted pockets. Up above, the Continental has a SPD SmartGlass tinting sunroof that can keep the interior up to 18 degrees cooler. Around back, the Continental has a wide, planted stance, with taillamps that stretch from side to side. These lamps have "light-through-chrome" technology, which means they have a chrome look when not illuminated. Rounding out the whole design are slim, wide exhaust outlets that look fantastic. The main focus of the Continental is luxury, and Lincoln says this car uses "the brand's most sensual materials ever." That includes Venetian leather seats and door panels, Alcantara on the seat inserts and armrests, a satin headliner and wool carpet. Lighting is also a key feature, with an ambient glow that radiates throughout the cabin and "soft-gold" LED lights in the center console. As for comfort, the Continental's 30-way seats are said to mold to passengers' sizes and shapes. Rear seat passengers have it best, though, with a two-seat layout, tray tables, a champagne storage compartment, and detachable, handmade Venetian leather travel cases.