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Lincoln putting perfume on its sales

Lincoln has a scent. But unlike those from Mustang, Lamborghini or even Shark by Tara, you can't buy it and you have to visit a Lincoln dealership to inhale its notes of jasmine hedione, mate tea leaves and tonka beans. Essence of Lincoln - that's what it's called - is being piped through the ventilation systems at some showrooms to help "create an emotional connection between the luxury brand and its customers," and olfactorily promote the idea of "luxury and warmth." Where it's not run through the ducts, visitors can sample it on scent cards.
Master perfumer Rene Morgenthaler worked with aroma house SensoryMax to design Essence of Lincoln. Also including traces of Earl Grey bergamot and green tea, whenever you encounter it you're meant to enjoy "a feeling of belonging to an exclusive, forward-thinking group that values style and success." And then buy an MKC. There's a press release below with details and an image to explain more, if you're still having a little trouble smelling the orange blossoms.

2020 Lincoln Corsair vs 2020 Cadillac XT4 | How they compare on paper

The 2020 Lincoln Corsair compact crossover was introduced this year to replace the aging MKC. Our first impressions are that it's a thoroughly competent luxury machine, but where it fits in the market is interesting. Given its size and price tag, the Corsair basically slots in-between compact segments, with vehicles like the Audi Q3 below and Audi Q5 above. It's a distinctive position to be in, but not a unique one, as there's another comparably sized and priced SUV -- and an American rival, no less. The Cadillac XT4 was launched just last year to be its company's smallest crossover, boasting compelling design and ample technology features.  So which is better? To give you some idea, let's take a look at each vehicle's horsepower, torque, fuel economy, space, pricing and some slightly more subjective aspects about their luxuriousness and feature sets. You'll find all the nitty gritty numbers below, followed by more detailed analysis. And if you'd like to compare other luxury crossovers, be sure to check out our comparison tool. Engines, drivetrains and driving impressions Both the Corsair and XT4 come standard with turbocharged 2.0-liter four-cylinder engines, but the Corsair's is more potent with 250 horsepower and 275 pound-feet compared with the 237 horsepower and 258 pound-feet of the Cadillac. And to seal the deal, the Corsair has an optional turbo 2.3-liter engine with 280 horsepower and 310 pound-feet of torque. That's not only vastly better than the Cadillac, but one of the most powerful outputs in the compact luxury SUV segment. Both vehicles have standard front-wheel drive with optional all-wheel drive on the base engines. The 2.3-liter Corsair has all-wheel drive standard. The Cadillac does boast an extra cog in its transmission over the Corsair's eight-speed automatic, but there's not necessarily an advantage or disadvantage to be gleaned from that. When it coes to fuel economy, the Cadillac is victorious with a 26 mpg combined rating for the front-drive model, with the front-drive 2.0-liter Corsair coming just behind with 25 mpg combined. It's a three-way tie for third with the all-wheel-drive XT4, all-wheel-drive 2.0-liter Corsair and 2.3-liter Corsair all returning 24 mpg combined. Of course, the all-wheel-drive Corsairs have a small advantage here in that it delivers more power and torque than the Cadillac with the same fuel economy.

Lincoln Continental Concept has arrived on the New York stand

The return of the Lincoln Continental, albeit in concept form, has not been without controversy. Bentley chief designer Luc Donckerwolke going as far as to call the car a "copy" of its own Flying Spur, offering to send the British sedan's tooling to Detroit. But while debate can rage over any similarities – you can and should head over and vote in our poll on the matter – can we all at least agree to see something interesting happening with Lincoln design? Gone are unattractive styling trademarks like Lincoln's winged grille, while less polarizing elements like the vehicle-spanning taillights have been refined. The three-box design, meanwhile, dismisses the coupe-like stylings of the latest MKZ , opting for a long hood, short deck and a more traditional three-box layout. The advantage of that, of course, is cabin space. The Continental is designed for rear-seat passengers, offering opulent, Venetian leather seats with Alcantara inserts and 30-way adjustability. Just so we're clear, we have a hard time even thinking of 30 different ways to adjust a seat, so well played Lincoln. The headliner is satin, a briefcase sits in each back rest and dedicated tray tables allow for work on the go. It's plush, even in the world of pie-in-the-sky concepts. Check out our latest batch of live photos of the all-new Continental Concept, live from its stand at the 2015 New York International Auto Show. Lincoln Continental Concept Shows the Future of Quiet Luxury and Upcoming Full-size Sedan – Elegant, effortlessly powerful and serene, the Lincoln Continental Concept signals the brand's all-new full-size sedan coming next year and the future of quiet luxury – Lincoln Continental Concept integrates technologies designed to create better drivers, rejuvenate and entertain passengers, including all-new, Lincoln-exclusive 3.0-liter EcoBoost® engine, patented 30-way seats and premium Revel audio system – New Continental Concept introduces E-Latch door handles, LED matrix headlamps with laser-assist high beams and SPD SmartGlass® tinting sunroof NEW YORK, March 30, 2015 –Lincoln today introduces the Continental Concept, signaling an all-new full-size sedan coming next year and the future of quiet luxury. Elegant, effortlessly powerful and serene, the Continental Concept blends meticulous craftsmanship and technologies designed to create better drivers and provide passengers with a more relaxing and entertaining environment inspired by first-class travel.