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Lincoln is changing the way it sells cars (for the better)

Tucked inside an outdoor shopping complex in Scottsdale, Arizona, among various trendy stores is something one would’ve thought hilariously out of place not so long ago: a Lincoln dealer. But this isnÂ’t any old dealership, Lincoln or otherwise. This would be the Sanderson Lincoln Boutique, the first of its kind for FordÂ’s luxury brand. Walk through the big glass doors and youÂ’re greeted by a 2022 Navigator on your right, a 2022 Aviator Grand Touring straight ahead, and to your left, an expansive coffee bar. Vintage promotional images from LincolnÂ’s midcentury glory years line the walls, which is a treat to anyone fond of that automotive era. There are smaller seating areas elsewhere, including one enclosed in glass presumably for more privately discussing a sale, but the overall vibe is reminiscent of an airline lounge. There are also no sales people: Those on hand are salaried product specialists who get paid the same whether you buy a car or not. Oh, and baristas, there to whip up some caffeine free of charge whether you buy a car or not. That seems like a recipe for being popular with teenagers, but I digress. Lincoln is planning for other such boutique stores, but the decision to create this one was all on an individual dealer, Sanderson Lincoln, with the full support of Lincoln. And according to Lincoln President Joy Falotico, such boutique stores and their car-buying model could complement radical changes already happening elsewhere in the car-buying realm. In short, the ongoing supply shortage is set to change everything. Customers are not only getting used to waiting for cars, but also ordering them and therefore getting exactly what they want. ThatÂ’s where boutique stores come in. At the same time, Lincoln and its dealers see the value in not keeping huge inventories of cars that will end up discounted or incentivized. Yes, that means being able to keep prices higher, which is a giant part of this, but it also means theyÂ’ll be delivering cars customers actually want. “We donÂ’t intend to go back to the old model of (overabundant) dealer inventory,” Falotico definitively said. She elaborated that moving to a model where customers increasingly order their cars could increase the build possibilities and opportunities for customization.

Lincoln MKC configurator comes alive

Lincoln has already announced most of the trim level and option pricing for its upcoming 2015 MKC due out this summer, and now it has launched a configurator allowing prospective buyers to get a better idea of how this new model will stack up against other compact luxury crossovers. We already knew that the MKC will have a starting price of $33,995, but now we know that its price includes a destination charge of $895.
Models equipped with the base 2.0-liter EcoBoost engine come standard with the Premiere package - $33,100 for front-wheel drive and $35,595 for all-wheel drive. Both models offer equipment upgrades from the Select and Reserve packages. The $3,230 Select package adds features like leather seats, power passenger seat, folding and heated door mirrors and painted 18-inch wheels, while the pricier $6,935 Reserve package adds in heated and cooled front seats, panoramic roof, hands-free liftgate, two-tone wheels and an embedded modem (providing features such as remote lock and unlock, vehicle finder and pre-conditioning).
Opting for the new 2.3-liter EcoBoost inline-four raises the base price to $39,965, and it comes standard with all-wheel drive and all of the equipment in the Select package; the Reserve package is still optional. All models can be further optioned up with the $2,235 Technology Package (adding adaptive cruise, active park assist and lane keeping system) and the $580 Climate Package (heated rear seats and steering wheel, auto high beams and rain-sensing wipers). Checking all the options, a fully loaded 2015 MKC with the 2.3-liter EcoBoost will have a total MSRP of $47,715.

Ford Edge, Lincoln Nautilus to die in 2023

Last summer saw two separate reports that Ford killed the next-gen Edge due in 2023, the move leading to the death of the Lincoln Nautilus in 2024 since the Lincoln is based on the Ford. As part of its future product roundup, Automotive News looked into the futures of a range of Ford Motor Company products, reporting that the Edge and Nautilus will both die in 2023. The Edge is said to be dead for good, thanks to Ford having four two-row crossovers in the lineup with the arrival of the hugely popular Bronco line, and a three-row Explorer that's only $175 more expensive at the moment. The Nautilus, however, could get a second act. When Ford came to an agreement with Canada's Unifor union about the Oakville Assembly Plant, which builds the Edge and Nautilus, the automaker pledged to turn Oakville into an EV production facility. Lincoln's big on battery-electric vehicles in the near-term, Unifor mentioning Oakville product plans that would have at least one EV coming off the line by 2025 and four more by 2028. Automotive News says Lincoln's got a small crossover and a midsize crossover due in 2025, and the small one could come from Canada and slot into the space left empty by the departed Nautilus, perhaps carrying on the name, perhaps not. One step up in size, the Ford Explorer and its Lincoln Aviator platform mate will soon welcome two battery-electric cousins into the family. These will both probably debut in 2022 and go on sale in 2023, the Ford produced in the Cuautitlan, Mexico, facility that now builds the Mustang Mach-E. As for which platform they'll ride on, it's not clear yet. Ford has four dedicated EV architectures planned for the company fold: GE2, the evolution of the Mach-E's GE1 platform; TE1 for trucks, coming in 2025; the Rivian platform that will contribute a dedicated Ford vehicle; and a version of Volkswagen's MEB platform for European offerings, with Ford planning to have an all-EV lineup across the Atlantic by 2030. The Explorer and Aviator EVs could get the GE2, or if Ford wants to showcase extra-rugged chops for both, the TE1. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.