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McConaughey stars in new round of Lincoln ads

Matthew McConaughey's ruminative commercial work with the Lincoln MKC, MKZ, and MKZ Hybrid showed us a side of Lincoln we didn't know existed, and a bunch of spoofs made us laugh about it. Most importantly, though, the partnership worked, leading to a double-digit increase in sales and millions of hits in brand exposure. That's why the actor and the automaker are back together, McConaughey scheduled to return in a new commercial campaign launching September 2 for the 2016 Lincoln MKX. He'll give up the air of cosmopolitan sage, because these ads "dial up the swagger factor" according to Lincoln's group marketing manager John Emmert. Introduced earlier this year at the Detroit Motor Show, the brand put a lot of work into the all-new model, said to be "much improved in how it rides, steers, brakes and looks," offering a more powerful engine, and at least 36 new features including adaptive lighting. Ford's first production implementation of adaptive steering, and Harman's first automobile application of Revel audio will bow with the mid-sized crossover. On top of all that, it's also got that lower price. Emmert said the McConaughey ads will point out "the technology and the beauty of the vehicle." Lincoln will buy time during NFL games as part of the campaign. We have no doubt the anticipation from YouTube and a few celebrity rascals is already high. Related Video:

2016 Lincoln MKX spied in production form

We're getting our first quality look at the next-generation Lincoln MKX in production guise thanks to these fresh spy shots, and they suggest styling that hews very closely to the concept from earlier this year. Compared to the showcar, the headlights aren't quite as well integrated into the grille, but these LED units still attempt to nicely wrap the split-wing grille across the entire face of the vehicle. Beyond that, the two vehicles quite similar, though. The shape of the lower air dam is practically identical – just with some extra plastic for the production version. The hint of a character line running down the side also makes the resemblance easy to spot, despite this tester's polka-dot camouflage. At the rear, the taillights stretch across the hatch with integrated exhaust outlets below. Even the twin-spoke wheels are comparable to the concept. Also, look carefully at these spy shots, and you can notice Lincoln apparently testing two different trims. One has LED headlights with front and rear parking sensors (pictured above), and the other shows projector lights with the sensors only at the rear. The next-gen MKX will launch in 2015 and will be the first model in Lincoln's lineup to benefit from the deal with Harman to use its high-end Revel audio system. Check out the gallery to get a mildly camouflaged sneak preview of the company's future luxury crossover.

Sell your own: 2002 Lincoln LS V8

Looking to sell your car? We make it easy and free. Quickly create listings with up to six photos and reach millions of buyers. Log in and create your free listings. Ford Motor Company has been a global concern almost as long as there has been a 'Motor Company'. And while it is omnipresent in most corners of the globe, few things spoke to that globalization more than Ford's purchase of Jaguar and Land Rover near the end of the last century. And with that purchase came shared platform opportunities, some of which didn't work (Jaguar's X-Type is the most notable, whose platform was shared with the Ford Mondeo), and some that did. We'll focus on one that did: Jaguar's S-Type, whose engineering was common to the Lincoln LS. Sales didn't set the world on fire for either model, but there is something ageless about both; the Jag embraced a neo-classic theme, while Lincoln's LS is almost timeless within its 3-box, slab-sided architecture. This for-sale example, located in Melbourne, Fla., looks to be in nice condition. If the mileage is accurate and the Carfax reasonably clean, it should provide miles and years of motoring pleasure, even if only driving to your rheumatologist. The LS borders on being a quiet collectible, with less obvious pleasure in the viewing, more obvious delight in the driving; that's especially true with this model's V8. And you can put the asking price on most credit cards! Lincoln Car Buying Used Car Buying Buying Guide Ownership Luxury Sedan