Find or Sell Used Cars, Trucks, and SUVs in USA

Clean Carfax Nav 7-pass Xenons Leather Pwr-boards Heat/cool Seats Rearcam Alloys on 2040-cars

US $28,980.00
Year:2011 Mileage:60052 Color: Silver /
 Tan
Location:

Houston, Texas, United States

Houston, Texas, United States
Transmission:Automatic
Body Type:SUV
Vehicle Title:Clear
Engine:V8 5.4L SOHC
Fuel Type:FLEX
For Sale By:Dealer
Condition:

Used

VIN (Vehicle Identification Number)
: 5LMJJ2H58BEJ01301
Year: 2011
Number of Cylinders: 8
Make: Lincoln
Model: Navigator
Trim: Base Sport Utility 4-Door
Drive Type: RWD
Mileage: 60,052
Warranty: Vehicle has an existing warranty
Sub Model: Limited
Doors: 4
Exterior Color: Silver
Fuel: Flex-fuel
Interior Color: Tan
Drivetrain: RWD

2011 Lincoln Navigator Limited 4-Door SUV
Exterior Color:     Ingot Silver Metallic Interior Color:     Tan Stock Number:J01301
Mileage:60,052 Engine:V8 5.4L SOHC Fuel:Flex-fuel
Transmission:Automatic Warranty:Existing Warranty Warranty Title:Clear
VIN:5LMJJ2H58BEJ01301 CARFAX:CARFAX Buyback Guarantee AutoCheck:FREE AutoCheck Vehicle Report
2011 Lincoln Navigator Limited - Photo 1 - Houston, TX 77031
2011 LINCOLN NAVIGATOR!
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Vehicle Description
Ultimate Motorsport Presents
 
2011 Lincoln Navigator Limited
 
NAVIGATION ! PDC ! LEATHER ! ALLOYS ! XENONS ! WOOD ! REAR CAMERA !
PREMIUM THX SOUND SYSTEM !
COLD WEATHER PACKAGE !
VENTILATED SEATS ! POWER DEPLOYED RUNNING BOARDS
7 PASSENGER 3ROW SEATING ! CAPTAIN CHAIRS ! POWER LIFT GATE
 
1 OWNER CLEAN NAVIGATOR LIMITED WITH FULL SERVICE HISTORY ON CLEAN CARFAX !
WELL MAINTAINTED TRUCK !

 
 
THIS BEAUTIFUL LINCOLN NAVIGATOR LIMITED COMES WITH FACTORY 72 MONTHS OR 70,000 MILES DRIVETRAIN WARRANTY FROM LINCOLN STILL ACTIVE !!
 
PEACE OF MIND ! BUY WITH CONFIDENCE !!
 
60+ PICTURES BELOW AFTER DESCRIPTION
 
THIS CAR IS LOADED WITH THESE OPTIONS:
NAVIGATION WITH VOICE COMMAND
XENON HEADLIGHTS
ADJUSTABLE HEIGHT PEDALS
TELESCOPING WOOD AND LEATHER  STEERING WHEEL WITH CONTROLS
CRUISE CONTROL
DUAL ZONE AC AND HEAT
ALARM SYSTEM WITH KEYLESS ENTRY
FULL LEATHER AND WOOD  TRIM INTERIOR
HOMELINK
BLUETOOTH EQUIPPED
TINTED WINDOWS WITH PRIVACY GLASS
POWER FOLD OUT RUNNING BOARDS
POWER HEATED AND COOLED LEATHER SEATS WITH MEMORY AND LUMBAR
PREMIUM SOUND SYSTEM WITH CD CHANGER AM FM REAR AUDIO CONTROLS
REAR CAMERA
POWER WINDOWS AND MIRRORS
FOG LIGHTS
TRACTION CONTROL
PARK DISTANCE CONTROL
PREMIUM ALLOY 18”  WHEELS
7 PASSENGER 3 ROW SEATING
POWER FOLDING 3RD ROW
POWER LIFTGATE
ROOF RACK
5.4 LITER V8 ENGINE WITH FLEX FUEL CAPABILITY
BOOK WITH KEY
 
 
MUCH MUCH MORE SEE IT TO BELIEVE IT !!!
 
Beautiful INGOT SILVER METALLIC on
TAN LEATHER WITH FULL WOOD TRIM  Interior!!
 
Low Buy It NOW or Make us an Offer NOW!!

100% Positive Feedback
OWN THIS BEAUTY at a Fraction of the
Original $ 60,000 Price!!!
COMPARE AT
KELLY BLUE BOOK $ 31,098
NADA RETAIL $ 32,425
OUR BUY IT NOW $ 28,980
WOW ! WHAT A DEAL  !!!
 
 
WONT LAST LONG AT THIS PRICE !!! CALL US TODAY AT
281-506-8808

If You are Looking for a LINCOLN NAVIGATOR with all the options with LOW MILES, You Don't Have to Look any Further!!!
DON'T SLEEP ON THIS ONE!

NOTE: JUST LIKE ANY USED VEHICLE FEW VERY MINOR NICK NACKS DUE TO NORMAL WEAR AND TEAR AND ROAD DEBRIS.
REMEMBER: YOU ARE BUYING A TOP LOADED USED VEHICLE IN CLEAN CONDITION NOT A BRAND NEW ONE!

Bid with Excitement & Confidence!!!
Only at ULTIMATE MOTORSPORT !!
Good Luck & Happy Bidding!!!
FOR ANY QUESTIONS FEEL FREE TO CALL US AT
281-506-8808

So, If you are in the market for a LATE MODEL, VERY AFFORDABLE LINCOLN NAVIGATOR , then you owe it to yourself to take a closer look

LOW BUY-IT-NOW or MAKE AN OFFER!!!
 
WE FINANCE ! APPLY ONLINE FOR AUTO LOANS AS LOW AS 2.99%

FOR ANY QUESTIONS OR CONCERNS FEEL FREE TO CONTACT @ (281) 506-8808
or email sales
 
DOOR TO DOOR SHIPPING AVAILABLE ASK FOR A QUOTE !
We Export For Canadian Customers
Email:
sales@ultimatems.com
Call
281-506-8808
Visit
10311 Altonbury Lane
Houston TX 77031
 
 
 
Additional Photos
2011 Lincoln Navigator Limited - Photo 2 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 3 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 4 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 5 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 6 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 7 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 8 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 9 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 10 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 11 - Houston, TX 77031
AUTOMATIC RUNNING BOARDS!
2011 Lincoln Navigator Limited - Photo 12 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 13 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 14 - Houston, TX 77031
FULL LEATHER INTERIOR!
2011 Lincoln Navigator Limited - Photo 15 - Houston, TX 77031
WOOD GRAIN TILT STEERING WITH CONTROLS!
2011 Lincoln Navigator Limited - Photo 16 - Houston, TX 77031
?ADJUSTABLE PEDALS!
2011 Lincoln Navigator Limited - Photo 17 - Houston, TX 77031
60K ORIGINAL MILES!
2011 Lincoln Navigator Limited - Photo 18 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 19 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 20 - Houston, TX 77031
FULL WOOD TRIM INTERIOR!
2011 Lincoln Navigator Limited - Photo 21 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 22 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 23 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 24 - Houston, TX 77031
NAVIGATION KEEPS YOU ON TRACK!
2011 Lincoln Navigator Limited - Photo 25 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 26 - Houston, TX 77031
DUAL CLIMATE CONTROL, HEATED AND COOLED SEATS!
2011 Lincoln Navigator Limited - Photo 27 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 28 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 29 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 30 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 31 - Houston, TX 77031
POWER HEATED AND COOLED SEATS!
2011 Lincoln Navigator Limited - Photo 32 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 33 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 34 - Houston, TX 77031
SPACIOUS 7 PASSENGER SEATING!
2011 Lincoln Navigator Limited - Photo 35 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 36 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 37 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 38 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 39 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 40 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 41 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 42 - Houston, TX 77031
REAR CLIMATE CONTROLS WITH A/C POWER OUTLET!
2011 Lincoln Navigator Limited - Photo 43 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 44 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 45 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 46 - Houston, TX 77031
POWER FOLDING 3RD ROW 7 PASSENGER SEATING!
2011 Lincoln Navigator Limited - Photo 47 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 48 - Houston, TX 77031
POWER FOLDING 3RD ROW!
2011 Lincoln Navigator Limited - Photo 49 - Houston, TX 77031
POWER LIFT-GATE!
2011 Lincoln Navigator Limited - Photo 50 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 51 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 52 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 53 - Houston, TX 77031
PREMIUM ALLOY WHEELS!
2011 Lincoln Navigator Limited - Photo 54 - Houston, TX 77031
2011 Lincoln Navigator Limited - Photo 55 - Houston, TX 77031
ORIGINAL OWNERS MANUAL INCLUDED!
2011 Lincoln Navigator Limited - Photo 56 - Houston, TX 77031
Contact Information
Name: Sales Department Main Phone: (281) 506-8808 Alt. Phone: (281) 657-7293
Vehicle Features & Options
Standard Features
Appearance /
  Exterior:
  • Body-Color Bumper Color
  • Chrome Accents
  • Body-Color With Chrome Accents Door Handle Color
  • Chrome Exhaust Tip Color
  • Chrome Grille Color
  • Chrome Mirror Color
  • Chrome Roof Rack Color
  • Body Color Running Boards
Appearance /
  Interior:
  • Chrome Accents
  • 20 Steering Ratio
  • 3.2 Turns Lock-To-Lock
Comfort:
  • Wood Dash Trim
  • Wood Door Trim
  • Carpet Floor Mats
  • Carpet Floors
  • Front and Rear Floor Mats
  • Dual Front Air Conditioning Zones
  • Automatic Climate Control Front Air Conditioning
  • Rear Air Conditioning
  • Single Rear Air Conditioning Zones
  • Leather and Wood Steering Wheel Trim
Convenience:
  • Power Adjustable Pedals
  • Capless Fuel Filler System
  • Front Console With Storage
  • Second Row
  • Cruise Control
  • Front, Rear and Third Row Cupholders
  • Includes Adjustable Pedals
  • Includes Driver Seat
  • Includes Exterior Mirrors
  • Includes Steering Wheel
  • Keypad Keyless Entry
  • Keyless Entry Multi-Function Remote
  • Conversation Mirror Overhead Console
  • 12V Power Outlet(s)
  • Cargo Area Power Outlet(s)
  • Power Steering
  • Retained Accessory Power
  • Steering Wheel Mounted Audio and Cruise Controls Controls
  • Power Tilt Steering Wheel
  • Accessory Hook
  • Garage Door Opener Universal Remote Transmitter
Drivetrain /
  Suspension:
  • 4-Wheel ABS
  • 3.73 Axle Ratio
  • Braking Assist
  • Electronic Brakeforce Distribution
  • Short and Long Arm (Sla) Front Arm
  • 13.5 Front Brake Diameter
  • 1.3 Front Brake Width
  • Ventilated Disc Front Brakes
  • Coil Over Shock Front Shock
  • Diameter 36 Mm Front Stabilizer Bar
  • Independent Front Suspension
  • Double Wishbones Front Suspension
  • 13.1 Rear Brake Diameter
  • .9 Rear Brake Width
  • Ventilated Disc Rear Brakes
  • Coil Over Shock Rear Shock
  • Independent Rear Suspension
  • Multi-Link Rear Suspension
  • Roll Stability Control
  • Power Folding Steps Running Boards
  • Electronic Stability Control
  • Rear Stabilizer Bar
  • Tow Hooks
  • Traction Control
  • Class Iv Trailer Hitch
  • 4-Pin Trailer Wiring
Entertainment /
  Telematics:
  • Element Antenna
  • Jack Auxiliary Audio Input
  • Compass
  • External Temperature Display
  • Headphone Jacks
  • Single Disc In-Dash CD
  • CD MP3 Playback MP3 Player
  • Multi-Function Display
  • Bluetooth Phone Wireless Data Link
  • AM/FM Radio
  • Hd Radio Radio
  • Rear Volume Control Rear Audio
  • Sync Satellite Communications
  • Sirius Satellite Radio
  • Speed Sensitive Volume Control
  • 1 Subwoofer
  • 5.1 Surround Audio
  • Tachometer
  • 14 Total Number of Speakers
Exterior:
  • Puddle Lamps Exterior Entry Lights
  • Security Approach Lamps Exterior Entry Lights
  • Front Fog Lights
  • Auto On/Off Headlights
  • Dusk Sensing Headlights
  • Hid Headlights
  • Manual Flip-Up Liftgate Window
  • Front Reading Lights
  • Power Liftgate Rear Door
Rims / Tires:
  • Steel Spare Wheel
  • Tire Pressure Monitoring System
  • All Season Tire
  • Aluminum Wheel
Roof / Glass:
  • Intermittent Front Wipers
  • Rain Sensing Front Wipers
  • Speed Sensitive Front Wipers
  • 2 One-Touch Windows
  • Power Windows
  • Rear Privacy Glass
  • Rear Defogger
  • Power Rear Quarter Windows
  • Intermittent Rear Wiper
  • Roof Rails
  • Front Solar-Tinted Glass
Safety:
  • Engine Immobilizer Anti-Theft System
  • Perimeter Alarm Anti-Theft System
  • Auto-Lock
  • Child Safety Locks
  • Latch System Child Seat Anchors
  • Driver Side Auto-Dimming Exterior Mirrors
  • Heated Exterior Mirrors
  • Integrated Turn Signals Exterior Mirrors
  • Power Exterior Mirrors
  • Power Folding Exterior Mirrors
  • Dual Front Airbags
  • Post-Collision Safety System Impact Sensor
  • Auto-Dimming Inside Rearview Mirror
  • Front and Rear Parking Sensors
  • Occupant Sensing Passenger Airbag Deactivation
  • Remote Power Door Locks
  • Mykey Programmable Safety Key
  • Rear View Camera
  • Rear View Monitor
  • Front Side Airbags
  • Front, Rear and Third Row Side Curtain Airbags
  • Side-Curtain Airbag Rollover Sensor
  • Dual Illuminating Vanity Mirrors
Seating:
  • 10 Driver Seat Power Adjustments
  • Lumbar Driver Seat Power Adjustments
  • Recline Driver Seat Power Adjustments
  • Cooled Driver Seat
  • Heated Driver Seat
  • 2 Front Headrests
  • Height Adjustable Front Headrests
  • Bucket Front Seats
  • 3-Point Front Seatbelts
  • 10 Passenger Seat Power Adjustments
  • Lumbar Passenger Seat Power Adjustments
  • Recline Passenger Seat Power Adjustments
  • Cooled Passenger Seat
  • Heated Passenger Seat
  • 2 Rear Headrests
  • Height Adjustable Rear Headrests
  • Height Adjustable Third Row Rear Headrests
  • Bucket Rear Seat
  • Heated Rear Seat
  • Seatbelt Force Limiters
  • Seatbelt Pretensioners
  • Driver and Passenger Seatbelt Warning Sensor
  • 3-Point Second Row Seatbelts
  • 2 Third Row Headrests
  • Folding Third Row Power Adjustments
  • 40-60 Split Bench Third Row Seat
  • Vinyl Third Row Seat Upholstery
  • 3-Point Third Row Seatbelts
  • Premium Leather Upholstery

Installed Options
Appearance /
  Exterior:
  • Front License Plate Bracket
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    eBay Motors
    ultimate_motorsport_inc
    Financing Information
    We Finance ! Rates a slow as 2.99% with Approved credit
    Fill out our credit app today by clicking the link above !
    Shipping Information
    WE SHIP AND EXPORT WORLDWIDE
    GREAT LOW NATIONWIDE US SHIPPING RATES !!
    Canadian Customers Welcome
    Email us your zip code for Special Shipping Rates !
    email sales@ultimatems.com
    If Outside US or Canada email us your Port City and Country
    for a quote !
    Dealership Information
    Ultimate Motorsports
    Main Phone:(281) 506-8808
    Alt. Phone:(281) 657-7293
    Email:sales@ultimatems.com
    Business Hours:
    Weekdays:9:00 AM to 7:00 PM
    Saturday:10 TO 5PM
    Sunday:CLOSED
    Location:
    10311 Altonbury Lane
    Houston, TX 77031
    Map of Ultimate Motorsports at 10311 Altonbury Lane, Houston, TX 77031
    Terms of Sale
    Standard Terms & conditions
     

    PLEASE READ CAREFULLY! BY SUBMITTING A BID, MAKING AN OFFER OR CLICKING THE BUY IT NOW YOU ARE AGREEING TO THE FOLLOWING TERMS AND CONDITIONS.

    Fee and Tax Information: All Texas residents will pay 6.25% state sales tax and $ 133 Title Fee. This only applies to Texas Residents ONLY! Out of State customer only pay :

    All sales are subject to Texas V.I.T. tax based at a rate of .002834% of purchase price and $395.00 Processing fee.

    PAYPAL IS FOR DEPOSITS ONLY. WE DO NOT ACCEPT FULL PAYMENTS THOUGH THE PAYPAL.

    FINANCING IS AVAILABLE WITH APPROVED CREDIT (WAC) ONLY ! ALL BUY IT NOW PRICES LISTED ARE FOR CASH BUYERS OR IF CUSTOMERS ARRANGE THEIR OWN FINANCING !!!

    IF YOU CHOOSE TO CLICK THE BUY IT NOW OPTION YOU ARE REQUIRED TO PICK UP THE VEHICLE LOCALLY AND ADDRESS ANY ISSUES BEFORE THE VEHICLE LEAVES THE LOT.

    Please contact SALES@ultimatems.com or 281-657-7293
    Winning bidder must contact us within 24 hours of auction end, and make arrangements for payment at that time. A $500.00 NON REFUNDABLE deposit is due within 24 hours of end of auction. The remainder is due within 7 days of Auction end. If no contact is made within 24 hours we reserve the right to re-list the vehicle, sell it to the next high bidder, or sell it otherwise.  Most banks and credit unions do not finance vehicles older than 2002 or with more than 100K miles. Make sure if financing, your financial institution accepts the year and miles of this vehicle before bidding. Please arrange financing prior to bidding.
    Buyer is responsible for pickup or shipping of this vehicle. If you wish to have it shipped using a service, we will gladly cooperate, you can locate shippers by doing a search for `auto shippers`.
    If you are not sure about something, Please ASK. Do not assume anything not listed is included. We reserve the right to cancel bids for excessive negative feedback. We reserve the right to end the listing if the vehicle is no longer available for sale.
    Please do not bid on this auction unless you are serious about owning this vehicle.  All non-paying high bidders will be reported to Ebay, and negative feedback posted.
    PLEASE ONLY BID WHAT YOU ARE WILLING TO PAY.  IF THE RESERVE IS NOT MET, WE MAY CONTACT THE HIGH BIDDER TO OFFER THE SECOND CHANCE OPTION.
    By placing a bid on this vehicle you are entering into a legal and binding contract to purchase the above-described vehicle. We reserve the right to cancel all existing bids and end the auction early should the item no longer be available for sale.
    By bidding and buying this auction, you enter a contract that you have read and understood all the terms and conditions of this auction. 
    We reserve the rights to sell the car outside the ebay auctions. We reserve the right to end the auction anytime. We reserve the right to cancel any bid from any bidder. 
    This vehicle is being sold as is, where it is with no warranty, expressed written or implied. In either case, The seller shall not be responsible for the correct description, authenticity, genuineness, or defects herein, and makes no warranty in connection therewith. No allowance or set aside will be made on account of any incorrectness, imperfection, defect or damage. Any descriptions or representations are for identification purposes only and are not to be construed as a warranty of any type. It is the responsibility of the buyer to have thoroughly inspected the vehicle, and to have satisfied himself or herself as to the condition and value and to bid based upon that judgment solely. The seller shall and will make reasonable effort to disclose any known defects associated with this vehicle at the buyer's request prior to the close of sale. Seller assumes no responsibility for any repairs regardless of any oral statements about the vehicle.
    Please understand that the vehicles are Pre-Owned vehicles and at times, the vehicles may come without accessories such as extra keys, cd magazines, navigation discs, floormats, tools, and owner's manuals. Please call for the exact accessories included for the vehicle. 
    Buyer's are responsible for shipping costs.
    All bidders should have all questions answered and loans pre-approved before bidding. Please note that Non paying buyers would be handled by our attorney. Remember buying a car on eBay is legal binding contract.

    All vehicles are sold "AS IS". This is in full accordance with the laws of the State of TEXAS regarding motor vehicle sales. You the buyer/bidder must have a complete understanding that this vehicle is used and we do not know the complete history of this vehicle. We are presenting this vehicle to the best of our knowledge. The accuracy of our description is based on any and all information that we were able to obtain concerning this vehicle either by records, previous owners statements, or other statements if any made by the persons who sold or traded in this vehicle. We ULTIMATE MOTORSPORT Inc or any of its employees or agents will not be held responsible. All buyers are responsible for having an independent inspection completed on their vehicle of inetrest prior to sale or close of auction. You are welcome to fly in or schedule a inspection with several companies in Houston area to have a car professionally inspected.

    WE ARE NOT RESPONSIBLE FOR ANY REPAIRS OR INSPECTIONS PRIOR OR AFTER THE SALE OF AN AUTOMOBILE. ALL VEHICLES SOLD AS IS WHERE IS !!

    WE WELCOME INSPECTIONS BUT PLEASE DO INSPECTIONS BEFORE THE SALE IS CONFIRMED ! 

    This Agreement will be governed the laws of the State of Texas (without regard to principals of conflict of laws). Any claims arising out of or related to this Agreement or the Goods shall be brought exclusively in Harris County, Texas. Bidder submits to the jurisdiction of all such courts. BIDDER AND SELLER HEREBY WAIVE ANY RIGHT TO TRIAL BY JURY IN ANY ACTION TO ENFORCE, DEFEND, CONSTRUE OR OTHERWISE CONCERNING THIS AGREEMENT OR THE GOODS. If it is necessary for bidder to commence litigation to enforce any portion of this Agreement, Seller will be entitled to recover from Bidder its reasonable attorneys’ fees and costs, including the reasonable fees of in-house counsel.

    Auction Views:  

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    Auto blog

    Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

    Sat, Jan 3 2015

    The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

    Farley says Lincoln learnings in China could influence brand in US

    Tue, 14 May 2013

    Automotive News reports Lincoln is looking to Chinese luxury shoppers for customer service ideas. Those notions may eventually make their way back to the US in the form of new dealership training. Jim Farley, the executive vice president of global marketing for Ford, tells Automotive News, "In many ways, China will be a listening post for Lincoln in the United States. Soon China will be the largest luxury market in the world." Farley also said that in China, the Lincoln brand is currently where Lexus was when the Japanese brand first landed in the US.
    Lincoln is slated to open its first Chinese dealerships in 2014. The brand is largely unknown in Asia, and Lincoln representatives have been visiting other luxury dealers in China for an idea of what buyers there expect. Lincoln has also studied non-automotive luxury shopping, paying special attention to high-end retail branding.
    Of course, this whole song and dance feels awfully familiar. Lincoln has focused heavily on remaking the brand and recrafting its marketing here in the States, thus far without sufficient product to back the play. Lincoln is already late to the China game, and without the necessary products to lure buyers away from established bodies like Buick and Cadillac, Lincoln may be doomed to repeat its fate here in the US.

    Lincoln to adopt Mini-like personalization strategy?

    Fri, 18 Jan 2013

    There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."
    Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.
    While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.