2011 Lincoln Navigator L on 2040-cars

Auto blog

2013 Lincoln MKZ [w/video]

Rebranding When Reinvention Is Requisite
Lincoln - pardon us, the Lincoln Motor Company - assures us that Ford is committed to its success. The awkwardness of the statement (which feels vaguely like your mother telling you that she loves and supports you regardless of what everyone else thinks) was hard to escape when we recently spent a few days with the all-new second-generation 2013 Lincoln MKZ.
Launched earlier this year at the 2012 New York Auto Show, the MKZ is a midsize premium sedan that shares platforms with the Ford Fusion (also all-new for 2013). The sedan's primary competitors, according to Lincoln, include the Audi A6, BMW 5 Series, Cadillac CTS and Lexus ES Series sedans - each an established, accomplished player.

2018 L.A. Auto Show: 5-plus takeaways on Jeep, Honda, Porsche and more

The 2018 L.A. Auto Show is making a strong case that auto shows aren't dead. Carmakers are ladling out sports cars and SUVs featuring serious style and performance in Los Angeles, and it's a feast for the senses. We're talking the new Porsche 911, the long-awaited Jeep Gladiator and the stylish Mazda3. It's the best car show with the most important reveals since the 2018 Detroit Auto Show kicked off the year. Here are some quick reactions: The 2019 Jeep Gladiator is a rock star When the story went live on Autoblog, our traffic went straight up. I've literally never seen the graph go straight up. So yeah, you guys seem to like it. I do, too. It's everything I want in a vehicle, including enough of a retro feel that it satisfies my cravings for an old Cherokee XJ. It's more capable and likely more expensive than I originally anticipated, but Jeep is going to have to expand its Toledo factory to keep up with demand. Don't be fooled by whatever the politicians say when that happens. It's because people like Jeeps and pickups, and this is the hero sandwich of all of that. I'd likely go with the 3.6-liter and a manual transmission if I were buying a Gladiator, but the diesel is compelling, too. Gladiator is a great name, drenched in history. I like it better than Scrambler, which never felt right to me. Only issue: It's a little over-the-top. Imagine this conversation: "So, ready to go to Panera?" "Sure, let's take the Gladiator." I mean, it's a bit much to refer to your personal vehicle as the Gladiator. Unless Russell Crowe is driving it. Then it's fine. The 2020 Porsche 911 is conservatively brilliant Every time I drive a 718 Cayman, Jaguar F-Type or another 911 challenger, I wonder if the 911 may be over the hill. It's not. And it likely never will be. This latest generation, dubbed 992 in Porsche-speak, stayed the course. The back takes some Mission E stylings that give the 911 a more modern feel. The flat six gets a little more power. The digital-heavy interior looks futuristic and slick. But overall, it's a blocking-and-tackling update that should satisfy the purists and maybe draw in a few new Porsche fans. It's the right time for the 2019 Honda Passport This slots between the Honda CR-V and the Honda Pilot. That's serious segmentation, but it's another crossover, and it's undoubtedly what the people want.

Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments