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Tesla offered nuclear plant in France, and more | Autoblog Minute

Longtime GM design chief Ed Welburn retires, Lincoln says it has high customer interest in Continental, and could Tesla build the Model 3 in France? Senior Editor Greg Migliore reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] General Motors' long time Vice President of design, Ed Welburn, announced his retirement this week. He joined GM in 1972 and he's just the sixth design chief in GM's 108 years. He's being replaced by Michael Simcoe who is Vice President of design for GM's international operations. Now Ed Welburn's time at GM dates back to when he was 11 years old. He wrote a letter to the company saying he wanted to be a designer. [00:00:30] Someone at General Motors got back to him and the rest is history. Lincoln already has 40,000 hand raisers for the new Continental. Now those aren't Tesla figures but it's still a very healthy number and shows a lot of interest for its new flagship sedan. The Continental will replace the MKS in Lincoln's lineup. Continental will be in showrooms this fall and it will offer a 3.0L V6 twin-turbo with 400 HP. Lincoln President Kumar Galhotra said, "No other Lincoln vehicle has [00:01:00] generated this much interest in this little time." This week in Tesla news, Reuters reports that a French government official has offered Elon Musk the site of a an old nuclear reactor to build a car factory. The reactor, which is located in the Alsace region of France, is set to close at the end of this year. Now this notion is not that far fetched. Musk says that he would consider it. Meanwhile demand for the Model 3 continues to be strong and has attracted hundreds of thousands of hand raisers. [00:01:30] Those are the highlights form the week that was. Be sure to come back this Saturday for my full recap where I'll have additional insights into the automotive industry. For Autoblog, I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Lincoln Tesla Autoblog Minute Videos Original Video

Lincoln's second, more traditional, Super Bowl commercial

For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want.
The kind of traditional spot that could run any time of year, the only question we had after watching it was: "Wait - was that... Abraham Lincoln?" Along with the press release from Lincoln, you can view the spot below.
If you want a deeper look and criticism into Lincoln's "Steer The Script," ad, have a read of AOL Autos' column: Lincoln's Super Bowl Ad is a Flop, written by Pete Bigelow.

2017 Lincoln Continental garnering strong interest

According to Automotive News, Lincoln has a list of about 40,000 people who have expressed interest in the brand's upcoming Continental sedan. While that may sound paltry next to the 250,000 people or so who have so far put deposits down for a Tesla Model 3, it's great news for Ford's luxury brand. "This is the most buzz I've seen in a long, long time," says Dan Marks, chairman of the Lincoln National Dealer Council. Lincoln is riding a wave of increased interest in 2016, having topped 100,000 sales last year. Prior to that, the last time that milestone was passed was way back in 2008. As is the case with most automakers, though, much of Lincoln's sales boost can be traced back to strong demand for crossovers like the MKX and SUVs like the Navigator. That makes 2017 an interesting time for Lincoln to be relaunching the Continental sedan. We can expect to see lots of marketing leading to its launch. "Extensive prelaunch activities" are planned, Matt VanDyke, director of global Lincoln, told Automotive News. We'll have to wait a little while longer before we know whether all that pent-up interest leads to actual sales. Or, put another way, whether the 2017 Continental will be a mic drop moment or a big flop.