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2015 Lincoln Navigator

Typically, when I approach a new vehicle launch, it's with a degree of optimism. Nowadays, we just expect that every new vehicle will pose a legitimate challenge to segment leaders. Mid-cycle refreshes, meanwhile, have taken on a greater degree of importance, as customers' preferences for the freshest vehicles remains strong and automakers rush to keep the latest tech in their offerings.
Conversely, I admit to not being terribly optimistic hopping into the 2015 Lincoln Navigator. I was the first person from Autoblog to see the new model in the metal, way back in January ahead of its Chicago Auto Show debut, and my initial reaction was far from positive. But, as I'd been the one that initially tested the new Cadillac Escalade and had just finished a week in the long-wheelbase version of General Motors' most premium SUV, I was a natural candidate to head down to Louisville, KY - home of Navigator production - to sample the brand's latest.
Lincoln's attempt at freshening the old Navigator's bling-bling face is pretty typical of today's more thorough mid-cycle refreshes, with dramatically new front and rear clips. The addition of standard 20-inch wheels or optional 22s - in place of standard 18s and optional 20s - goes a long way towards modernizing the Navigator's staid exterior. The cabin, meanwhile, is home to finer leather, which covers most of the dash as well as the steering wheel and seats. Warm Ziricote wood would prove to be a particular highlight on the top-flight Reserve model that I drove (the only trim available for us to test).

Lincoln debuts MKC ads starring Matthew McConaughey

Lincoln is making the decisive commitment that it wants to improve its brand perception going forward. It can't be cheap to hire A-list talent like Academy Award-winning actor Matthew McConaughey and director Nicolas Winding Refn, best known for Drive, for its new ad campaign for the 2015 MKC crossover, but the company is showing that it's serious about the new vehicle and its future. The first three of these five commercials are just hitting YouTube, and they begin airing on television on September 6.
The Live in Your Moment campaign is all about Lincoln trying to sell not just the MKC to customers but also explain the brand's philosophy. It's one of the oldest luxury automakers around, but hasn't exactly had a glorious history, especially recently. Based on these first ads, we can see that there's a definite focus on philosophizing rather than focusing on the crossover. At times, McConaughey seems just a mustache and a mangled beer can away from reprising his role from True Detective.
The first ad (above) is simply titled Intro and sets the mood and concept for the whole campaign. Bull has McConaughey talking to a longhorn in the middle of a road, and I Just Like It has him explaining his affinity for the brand. Lincoln's full release is available below, and you can view the other ads by flipping through the playlist in the video player above.

Aye Captain! Hennessey's 2018 Lincoln Navigator has 600 HP

Texas tuner John Hennessey wants to steer the 2018 Lincoln Navigator into some serious performance SUV waters, presently dominated by the Mercedes-Benz G-Class and Range Rover SVR. Upping the power of Lincoln's range-topping sport-utility, from 450 horsepower to an even 600 hp, is enough to hustle the Navigator from 0-60 mph in 4.8 seconds and run the quarter mile in 12.9 seconds at 107 mph. In terms of the 0-60 sprint, this performance upgrade nets you about 0.7 seconds versus the stock model. Good to know, in case you're hot to run a Navigator at your local drag-strip. "The 2018 Navigator is a world-class luxury SUV and we wanted to take its already impressive power and performance to the next level," said president and company founder, John Hennessey. So, what exactly has been done under the hood? The key to the performance improvements is better breathing, courtesy of a HPE600 twin-turbo engine upgrade. Using the Navigator's twin-turbo 3.5-liter V6 as its base, Hennessey adds a new engine management computer, a stainless steel exhaust system, high-flow air induction, and a large front-mounted intercooler with blow-off valve. Hennessey's six-wheel VelociRaptor, which uses the same base engine, produces 602 hp and 622 lb-ft of torque. Optional extras include 22-inch forged alloy wheels, a lowering kit, and Brembo brakes at the front and rear. Those brakes might not be a bad idea, especially considering this 600-hp motor is attached to approximately three tons of SUV that will, eventually, need to be stopped. This performance package rings in at $19,950 (including installation) and comes with a 3-year/36,000-mile warranty from Hennessey. Only 200 examples will be built for the 2018 model year. While not quite as crazy as the VelociRaptor, this Lincoln is also only about one-third the price of that monster truck. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Aftermarket Lincoln SUV Luxury Performance Hennessey lincoln navigator