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Lincoln's $5B revival bid hinges upon new D6 chassis

It's no secret that Lincoln has received short shrift from the Ford Motor Company for years, and former CEO Alan Mullay even wanted to kill the whole thing off when he ran things. Today, things appear to be trending in a different direction. Fresh investment has helped enable a sizable marketing push for its well-regarded MKC compact crossover, a couple of awards for the company and plant the seeds for a major expansion into China. While the situation is still in the early going, it looks like Lincoln is on a tentative (if long) path towards a turnaround. If new reports are accurate, the brand is poised to build on that momentum with its largest investment in new products in years thanks in large measure to a new modular platform codenamed D6.
According to four unnamed insiders speaking to Reuters, FoMoCo is investing over $5 billion over the next five years, partially to create a new modular platform to underpin multiple Lincoln vehicles - and possibly some Ford products, too. Development is reportedly being overseen by the division's new boss, Kumar Galhotra. At the moment, specific details about the D6 chassis aren't yet known, but it's rumored to have the flexibility to support front-, rear- and all-wheel drive vehicles. According to Reuters, the first model using the framework could be an MKZ replacement and seven-passenger MKT successor in 2019.
Until the D6-based models hit, expect to see continued expansion from Lincoln. Ford management isn't trying to turn around the division overnight and is planning "in terms of generations of products," according to current CEO Mark Fields. The strategy unsurprisingly includes a production version of Lincoln's recent MKX Concept, as well as an all-new Navigator using aluminum-intensive architecture. Reuters also claims the MKS is due for renewal in the meantime, including with a longer-wheelbase version to appeal to the brand's new Chinese buyers.

We test Lincoln's 20-speaker Revel Ultima stereo with a rock star

If there's two things Detroiters know, it's music and cars. So when Lincoln approached us with big claims about their latest stereo system, the Revel Ultima System, we sought out a veteran of the Motor City music scene to test it out. First unveiled at the 2015 Detroit International Auto Show in the Lincoln MKX, Revel is bringing its bumping bass to the 2017 Lincoln MKZ. We had Dick Valentine, lead singer of Electric Six and favorite son of Detroit, try out the 20-speaker, 1200-watt system. If you want it on your MKZ, Revel Ultima is part of the $4,400 Luxury Package. Electric Six is perhaps most famous for its early hit, Gay Bar, and the music video filled with shirtless Abe Lincolns in the White House. Since their debut release, Fire, E6 has backed up a regular touring schedule with ten more studio albums, both a live album and live DVD, and an upcoming quasi-reality film titled Roulette Stars of Metro Detroit. We met up with Valentine on the set of the Roulette Stars to explore the depths of his sardonic wit that oozes through every E6 song. Lincoln says that Revel is the best in the biz. And we'll admit, the stats are impressive. But are 20 speakers and marketing terms like Quantum Logic Surround Technology, Clari-Fi Technology and Point Source Architecture enough to impress a Detroit legend? Valentine knows a little something about sound. As the lead singer and frontman of the Electric Six, he's spent over twenty years hearing his tunes played through speakers. While Valentine hasn't owned a car in a while, he does have opinions on jamming inside of them. We played songs from the band's latest album Bitch, Don't Let Me Die to see if Revel truly delivers on it's bold claims. Related Video: Celebrities Lincoln Ownership music audio sound system

Ford and Lincoln design honcho leaves to head Nissan North America design

Last Friday, David Woodhouse suddenly resigned from his dual positions as Ford's director of global strategic design and director of Lincoln design. In a post not long after leaving, he praised the efforts of his former team over the past six years he headed design at Lincoln. Among other products, that crew gave us the redesigned Navigator, the Continental concept and production sedan, and the Aviator concept and production crossover. Car Design News reports Woodhouse traded Michigan for California, taking the role of VP at Nissan Design America in San Diego. He officially assumes the position July 1, and will also serve on the Japanese automaker's Global Nissan Design Management Committee. Woodhouse has spent more than 25 years in the design department, starting with BMW and work on the Mini and Range Rover brands, followed by a brief stint with Cadillac of Europe. For the past 20 years he's been with Ford, coming on board with the Ford's former luxury arm known as the Premier Automotive Group — Jaguar, Land Rover, Aston Martin, Volvo and Lincoln. He became Lincoln's design director in 2013, introducing the world to the design language labeled "quiet flight." He described the language's details as "anti-wedge body gestures, S-curves wherever possible, and an emphasis on horizontal lines at every opportunity to create leaner, longer, wider emphasis on the exteriors, and create equilibrium, balance, and calmness on the interiors." A much shorter way to describe it is: revitalized Lincolns. The U.S. luxury maker's new and overhauled products have been praised for their lines by critics and by paying customers. The brand's done so well it's hard to remember when the MKC concept was a revelation, and that goes on Woodhouse's resume, too. That's some special juju to take to Nissan, where Woodhouse will lead both Nissan and Infiniti design focused on the North American region. Nissan has a solid if uninspiring lineup that sells well here, while Infiniti, as the luxury brand, is the bigger issue. Infiniti sedans glide on the contrails of a design language more than 10 years old. The money-making crossovers and SUVs haven't made a splash in about the same time, since the long-ago FX45. Nissan's plan to update 70 percent of its lineup over the next few years and Infiniti's transition to an all-electric brand makes right now the perfect time to break into riveting designs for the street. Woodhouse replaces Taro Ueda, who moves into a global role with Nissan.