2014 Lincoln Mkz Base on 2040-cars

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Lincoln hopes month-by-month leasing will woo luxury clients

Lincoln is launching a new subscription-based service that will allow customers to lease any of its vehicles on a month-by-month basis as part of a new suite of services aimed at offering flexibility and converting buyers. The luxury brand has also been operating a pilot program in which dealers bring Lincoln vehicles to consumers' homes for them to test drive on their own time — and sometimes even complete the entire sales process at their homes. Lincoln also announced on the heels of the L.A. Auto Show a new collaboration with Clear, a company that provides expedited screening at security gates at airports and sports arenas, plus an expansion of its Lincoln Personal Driver service, formerly known as Lincoln Chauffeur, to Dallas. Kumar Galhotra, Lincoln's president, said the company is trying to create a brand experience for consumers that is warm, human and effortless, and that the new services are based on consumer research that equates time with luxury. "We take this philosophy of warm, human and effortless, and we really embed it" in the vehicles and ownership experience, he said. Lincoln plans to launch its vehicle subscription service early next year, likely in "a couple California cities," Galhotra said, that allows consumers to lease any Lincoln vehicle on a monthly basis. While Lincoln did not announce pricing, the program is based on Ford Credit's Canvas program, which offers monthly subscriptions to pre-owned Ford vehicles and come with insurance, maintenance and warranty coverage. The service is so far offered only in the Bay Area and parts of Los Angeles. The service appears to be similar to the $1,500-a-month Book by Cadillac service and Care by Volvo. Robert Parker, Lincoln's global director of marketing, sales and service, said the service will allow consumers the option of upgrading to larger-size vehicles without being locked into a traditional two-year lease. "We acknowledge the fact that we are a challenger brand. We're not at the scale of the Germans," Parker said. "We certainly aspire to continue to grow, that's not our No. 1 focus.

Five cursed and haunted cars

Any kid lucky enough to grow up in Detroit is familiar with the Henry Ford Museum. It's huge, full of shiny things and a great place to take a child and let them burn off some energy. After several field trips and weekend outings however, the dusty concept vehicles and famous aircraft tend to lose their punch for youngsters. As a fifth grader, I was already gazing on the museum's many gems with glassy eyes. On yet another school trip, we made our way to John F. Kennedy's death car, a gleaming black Lincoln limo. The aging volunteer docent told our little group something I had never heard before. "You know, this car is haunted. Several employees have reported seeing a gray presence right here," he said, pointing to the back passenger side seat. I perked up. Now here was something I had never heard before. A haunted car? Sure, it happened in Goosebumps, but this was real life. It made sense, in a way. Cars can be violent, emotional places. That's certainly the case with JFK's limo, as well as the other four cars on this list. And maybe those gut-wrenching deaths can permanently doom a car. 5. Archduke Franz Ferdinand's Graf & Stift Death Limo World War I tends to be a forgotten war, despite being pretty terrible in its own right and setting the stage for the entire 20th Century. The French forces, for instance, lost more lives in the first month of WWI than the US did in the entire Civil War. Everyone who has been through a freshman world history course knows the conflict started when Archduke Franz Ferdinand and his wife were shot by a Bosnian anarchist. The crazy thing is, Ferdinand had already avoided an attempt on his life that day, and was actually on his way to the hospital to comfort those who had been injured in the crossfire. One of the would-be assassins simply walked out of a cafe and saw his intended target sitting in front of him where the open-air limo had stalled. The archduke and his wife were shot through their heads and throats. Their deaths would not be the last caused by the limo. Throughout the war and into the 1920s, the limo was owned by fifteen different people and involved in six accidents and thirteen deaths, not counting the 17 million or so killed in the war triggered by the Archduke's assassination. The first person to own the car after the Archduke was an Austrian general named Potiorek, who went insane while riding in the car through Vienna.

Ford rethinking vehicle launch strategy

With a new boss at the helm, Ford is looking at new ways to improve its vehicle launches in North America to prevent recent issues that have popped up with models like the Lincoln MKZ, Ford Escape and Ford Fusion. Speaking with Automotive News, Ford's new president of the Americas, Joe Hinrichs, revealed a few ways the automaker plans to avoid early build issues such as the engine fires on certain 2013 Escape and Fusion models and months-long delays for customers to receive their MKZs.
It sounds like the root of the problems may have been Ford's relationship with suppliers compounded by the fact that the product surge came on the heels of the recent industry-crippling recession, and in the AN article, Hinrichs says improvements are being made to reduce problems during the launch of new or redesigned models. Three such improvements that were implemented during the first quarter of this year including more rigorous quality comparisons, better use of computer technology to catch major problems sooner and hiring engineers to work closer with suppliers.