2012 Mkz Hybrid.no Reserve/leather/navi/moon/chromes/heat/cool/blis/sync/rebuilt on 2040-cars

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Lincoln reveals MKC compact crossover ahead of LA debut [w/video]

It used to be that if you wanted a luxury SUV, you had to go big. Just look at the first high-riders released by some of the major luxury automakers - Audi Q7, Cadillac Escalade, Lexus LX - and you'll see what we mean. But since 2009 the small premium crossover segment has grown a whopping 200 percent, so it's no surprise that each has followed up with smaller luxury crossovers. And this is the latest.
At the other end of the utility spectrum from the Navigator, the new Lincoln MKC is based on the Ford Escape (much as the old pseudo-premium Mercury Mariner was), but completely rebodied and luxed up to put it in another league. Although we're still not sold on Lincoln's family fascia, the grille treatment on the MKC is certainly one of the better variations on the theme to date. The Dart-like rear lights dominate the wrap-around tailgate, and the overall shape looks taut and upscale. The same can be said of the dynamically-designed interior, taking the concept revealed in Detroit earlier this year to production fairly seamlessly.
Power will come from a choice of EcoBoost four-cylinder engines with turbocharging and direct injection: a 2.0-liter with 240 horsepower and 270 pound-feet of torque, or a slightly punchier new 2.3-liter with 275 hp and 300 lb-ft. Lincoln didn't disclose what transmission they'll be mated to, but did note that the MKC carries the brand's "signature" push-button gear shifter. It comes standard in front drive, but buyers who upgrade to all-wheel drive (or tick the right box) will also benefit from a new adaptive suspension Lincoln calls Continuously Controlled Damping. Other features include an approach-detection system that lights the car up and projects a Lincoln "welcome mat" on the pavement when you get close to the car, and a "bread-crumbing" feature that lets you track where your vehicle has been.

Why the 2015 Lincoln MKC is 'holding some powder'

Earlier this month in our first drive of the 2015 MKC, we told you that Lincoln finally had a new vehicle in its arsenal worth crowing about. So with the compact premium crossover now finding its way into dealers, why aren't you seeing its likeness plastered on billboards and barraging you on television? It's because Lincoln is "holding some powder."
Those are the words of Lincoln's global director, Matt VanDyke, who tells Autoblog that the company is holstering some of its marketing guns because it's keen to avoid repeating the ill-timed efforts that blighted its last rollout, the MKZ. That vehicle's launch early last year was beset by various delays related to manufacturing and quality. The cadence issue was so dire that by the time the model reached showrooms in volume, Lincoln had already blown most of its budget on things like Super Bowl ads that ran weeks or even months before customers could check one out in person. It was a particularly trying series of events for parent Ford because the MKZ and its oversized marketing spend were charged with relaunching the Lincoln brand to the public.
Keen to avoid repeating the same timing issue and mindful of consumers' habits at this time of year, Lincoln is taking a different strategy with the MKC. According to VanDyke, "What we don't want to do is try and fight the summertime - people using television being down, and other mass media when school's out. New television shows aren't on." Of course, that doesn't mean Lincoln is sitting idle. VanDyke says, "By no means are we quiet during the next 90 days. This year, we're going to really spend the next 60 to 90 days using digital and social media, in-theater advertising and the like, and once we have full availability at dealerships, we'll really ramp up the advertising later on in the summer." Part of that early media effort includes immersive digital marketing like Lincoln's clever Dream Rides web experience.

2020 Lincoln Corsair gets a price, and there's a wide range

The 2020 Lincoln Corsair configurator is open for business, and that means we also know the luxury compact crossover's price. It starts at $36,940, including the $995 destination charge. If you try your hardest and tick every single box Lincoln lets you, it's possible to get the price above $60,000. We're not suggesting you do that like we did, but it's always interesting to know how high it can go. Read everything we know so far about the 2020 Lincoln Corsair The base price gets you a Corsair "Standard" that is equipped with a 2.0-liter turbo four-cylinder making 250 horsepower and 275 pound-feet of torque sent to the front wheels. If you want all-wheel drive, Lincoln forces the selection of the "Standard I" equipment package, which ends up resulting in a $3,600 increase. That package consists of ambient lighting, a universal garage door opener, navigation and 18-inch wheels. One of the more expensive boxes you're likely to check on the entry-level trim is the Co-Pilot360 Plus Package for $3,050. That includes a bunch of driver assistance gear like adaptive cruise control, lane centering, sign recognition and evasive steering assist. A $2,500 Premium Package nets premium leather seats, a panoramic roof and 19-inch wheels. 2020 Lincoln Corsair View 12 Photos Of course, you can skip a lot of the option and package jumping by choosing the "Reserve" trim that begins at $43,625 with some premium stuff already included. This also unlocks the ability to get the 2.3-liter EcoBoost engine, which makes 280 hp and 310 lb-ft of torque. Selecting this forces the Reserve I package and all-wheel drive onto the table, which gives you a ton of equipment, but also increases the price by $6,740. This makes the cheapest Corsair with the most powerful engine start at $50,365. You can go crazy from there, tacking on the Reserve II Package for features like adaptive suspension, ventilated front seats, heated rear seats, a heated steering wheel, 360-degree camera, wireless charging pad, digital gauge cluster and rain-sensing wipers. Like we said, this thing can get near or over $60,000 without much effort. The Corsair's base price compares favorably to other compact luxury crossovers like the $41,995 BMW X3 and $40,700 Mercedes-Benz GLC. However, adding in a desirable option like the higher-output engine brings the price up considerably.