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Hot-selling Ford Expedition, Lincoln Navigator get production boost

Ford is investing an additional $25 million in its Kentucky Truck Plant in Louisville to increase by 25 percent production of the hot-selling and all-new Lincoln Navigator and Ford Expedition SUVs. The investment adds to $900 million in previously announced spending at the plant, which also builds F-Series Super-Duty pickups and employs 8,400 workers. Assembly-line workers are putting in overtime and working voluntary weekend shifts to keep up with demand. The new investment will cover upgrades to the assembly line but does not involve further hiring, Ford spokeswoman Kelli Felker says. The popularity of the Ford Expedition and Lincoln Navigator is a bright spot as Ford stock has been battered by Wall Street amid concerns concerns about the automaker's future vision and slowness to detect trends. Ford says the investment is an example of its bid to improve "operational fitness," one of CEO Jim Hackett's common refrains. Ford says Navigator retail sales more than doubled in January, and Navigators are spending an average of just seven days on Lincoln dealership lots as customers trade in vehicles including Land Rovers and Mercedes-Benz. Nearly 85 percent of buyers are opting for high-end Black Label and Reserve trim packages, contributing to an average transaction price increase of more than $21,000 in January compared to a year ago. The 2018 Navigator won the North American Truck of the Year award and also topped a Detroit News poll of public favorites at last month's Detroit Auto Show. Sales of the Expedition, meanwhile, were up almost 57 percent last month as the full-size SUVs also spent an average of just a week on dealer lots. Platinum trim models represented 29 percent of sales, pushing transaction price increases up $7,800. Ford gave the 2018 Expedition an all-aluminum body to save mass in its first significant redesign since 2007. The plant last year got nearly 400 new robots, mainly in the body shop, to help increase line speed, and Ford added a robot lab where employees can test software tweaks or troubleshoot issues away from the factory floor. The Louisville plant also benefits from extensive new data analytics, with seven big-screen monitors providing minute-by-minute updates showing progress against hourly targets or alerting workers to pending parts shortages. A huge spare-parts "vending machine" lets workers more quickly locate needed parts and keep inventory at necessary levels.

McConaughey stars in new round of Lincoln ads

Matthew McConaughey's ruminative commercial work with the Lincoln MKC, MKZ, and MKZ Hybrid showed us a side of Lincoln we didn't know existed, and a bunch of spoofs made us laugh about it. Most importantly, though, the partnership worked, leading to a double-digit increase in sales and millions of hits in brand exposure. That's why the actor and the automaker are back together, McConaughey scheduled to return in a new commercial campaign launching September 2 for the 2016 Lincoln MKX. He'll give up the air of cosmopolitan sage, because these ads "dial up the swagger factor" according to Lincoln's group marketing manager John Emmert. Introduced earlier this year at the Detroit Motor Show, the brand put a lot of work into the all-new model, said to be "much improved in how it rides, steers, brakes and looks," offering a more powerful engine, and at least 36 new features including adaptive lighting. Ford's first production implementation of adaptive steering, and Harman's first automobile application of Revel audio will bow with the mid-sized crossover. On top of all that, it's also got that lower price. Emmert said the McConaughey ads will point out "the technology and the beauty of the vehicle." Lincoln will buy time during NFL games as part of the campaign. We have no doubt the anticipation from YouTube and a few celebrity rascals is already high. Related Video:

2019 Lincoln Nautilus vs 2018 Cadillac XT5: How they compare on paper

There will no doubt be endless ads touting the "first-ever" 2019 Lincoln Nautilus, which is accurate, but it's really just a mid-cycle update of an existing midsize luxury SUV attached to a greatly welcomed name change. Frankly, Lincoln could've called it the Diamond Jubilee Bill Blass and it would've been an improvement. Whatever. The MKX is dead. Long live the Nautilus. Now, speaking of SUVs with silly alphanumeric names, the 2018 Cadillac XT5 lines up remarkably well with the 2018 MKX. Besides hailing from American luxury brands, they have virtually identical exterior dimensions and similar standard engines as well. Cross-shopping seems assured. But what does the change to the 2019 Nautilus mean for how it compares to the XT5? Cosmetic changes might tweak exterior dimensions by a tenth of an inch here or there, but the interior should remain the same. The Nautilus gets a new engine, though, so check out our spreadsheet below to see if America's (and Canada's) luxury SUVs still stack up. Conclusions The switch to a turbocharged four-cylinder base engine means the XT5 and MKX/Nautilus are no longer on equal terms under the hood. While the Cadillac now has a considerable power advantage, the Lincoln Nautilus could save you hundreds every year based on its likely fuel economy (the 2.0-liter turbo engine, albeit with a different transmission, is in the mechanically similar Ford Edge). Besides the new engine for 2019, the Nautilus also gains an eight-speed automatic and an automatic stop start system. Both of those elements are already included on the XT5. It was announced that the 2019 Nautilus will start at $41,335, which compares to the base MKX at $39,960 and the 2018 Cadillac XT5 at $41,590. In other words, the Lincoln is still less expensive, but just barely. Standard feature content is also comparable, especially as the Nautilus gains standard Apple CarPlay and Android Auto, which are already standard on the XT5. So really, no matter what they're called, the Cadillac and Lincoln should continue to be neck-and-neck competitors. 2019 Lincoln Nautilus Photos View 20 Photos 2018 Cadillac XT5 Photos View 28 Photos 2018 Lincoln MKX Photos View 57 Photos Related Video: Cadillac Lincoln Car Buying Crossover SUV Luxury Comparison consumer cadillac xt5 lincoln nautilus