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2015 Lincoln Navigator

Typically, when I approach a new vehicle launch, it's with a degree of optimism. Nowadays, we just expect that every new vehicle will pose a legitimate challenge to segment leaders. Mid-cycle refreshes, meanwhile, have taken on a greater degree of importance, as customers' preferences for the freshest vehicles remains strong and automakers rush to keep the latest tech in their offerings.
Conversely, I admit to not being terribly optimistic hopping into the 2015 Lincoln Navigator. I was the first person from Autoblog to see the new model in the metal, way back in January ahead of its Chicago Auto Show debut, and my initial reaction was far from positive. But, as I'd been the one that initially tested the new Cadillac Escalade and had just finished a week in the long-wheelbase version of General Motors' most premium SUV, I was a natural candidate to head down to Louisville, KY - home of Navigator production - to sample the brand's latest.
Lincoln's attempt at freshening the old Navigator's bling-bling face is pretty typical of today's more thorough mid-cycle refreshes, with dramatically new front and rear clips. The addition of standard 20-inch wheels or optional 22s - in place of standard 18s and optional 20s - goes a long way towards modernizing the Navigator's staid exterior. The cabin, meanwhile, is home to finer leather, which covers most of the dash as well as the steering wheel and seats. Warm Ziricote wood would prove to be a particular highlight on the top-flight Reserve model that I drove (the only trim available for us to test).

Next Lincoln Navigator to drop V8 in favor of V6, but Ford Expedition might get both

A great many buyers fled from full-size body-on-frame SUVs to car-based crossovers in large measure to save fuel. But that doesn't mean there's still not a buying audience for more traditional truck-based utility vehicles, and those consumers doubtlessly wouldn't mind saving some dollars at the pump, too. According to Motor Trend, those shoppers might be in luck.
That's because the magazine has confirmed that Ford isn't walking away from the full-size SUV segment, and it's poised to do something about its offerings' economy ratings, too. According to MT, global Lincoln director Matt VanDyke has hinted that the next Navigator may drop two cylinders and go with a V6 model - the current model gets just 14 miles per gallon in the city and 20 on the highway from its 5.4-liter V8. The obvious fitment would be Ford's 3.5-liter twin-turbo EcoBoost V6, an engine that has spread like kudzu throughout the rest of the Blue Oval's large vehicle lineup.
Downsized turbocharged engines like Ford's EcoBoost franchise have come under fire as of late for not delivering their EPA fuel economy ratings, but their benefits extend beyond consumption - the 3.5L offers superior power and a better torque curve than the naturally aspirated V8. MT also suggests that Ford's 3.7-liter V6 could form the base engine for the next Navi - it has similar horsepower but a lot less torque than the current 5.4L. That may be less of a problem with the next generation tipped to go on a diet, which could level the playing field somewhat.

Lincoln takes to the Super Bowl with Twitter schizophrenia

Lincoln has officially pulled off the wraps on its ad for this year's Super Bowl. As you may recall, the company invited people to send in their tweets to help craft the spot's story line with Jimmy Fallon in the director's chair. The company chose five tweets and ran with them, and the result is, well, about as focused as your average online comment thread. We do get plenty of shots of the all-new Lincoln MKZ, as well as at least one comment on the interior leather's suppleness.
Do we learn a single thing about the brand's new honey? Nope. But there's a turtle crossing, a band of bikers, a German farming student and herd of alpacas. Mostly, the ad just makes us tired. You can check out the full spot before it airs during the big game by watching it below. We'll be busy preparing for the alpacalypse.
AOL Autos' associate editor Peter Bigelow went deeper in his criticism. Have a read: Lincoln's Super Bowl Ad is A Flop.