2014 Lincoln Mkx on 2040-cars

Auto blog

Lincoln Corsair reportedly getting a PHEV among three engine options

What's a Lincoln Corsair, again? That would be the forthcoming replacement for the current Lincoln MKC compact crossover, and we know little about it besides its name change and the fact it'll be related to the also-redesigned Ford Escape. However, The Truth About Cars says it saw paperwork Ford filed with the National Highway Traffic Safety Administration detailing Corsair powertrain options. These VIN decoder documents reportedly indicate three available engines, including, most notably, a plug-in hybrid. TTAC, which didn't post the documents, indicates the hybrid's heart will be a 2.5-liter Duratec four-cylinder – such an engine currently power base models of the Ford Escape and Fusion. All-electric driving range is unknown, but the Fusion Energi can go 25 miles, and crossover competitors do anywhere from 22 to 26 miles on EV power. What we do know is that all PHEV Corsairs will come with AWD. This would be the first time we've seen mention of a Lincoln Corsair plug-in hybrid, but the idea isn't far fetched. The new Lincoln Aviator will offer a plug-in hybrid version, and we know there's a traditional hybrid version of the related Ford Escape crossover on the way. Spy shots of that vehicle from earlier this month didn't show the plug-in port where Ford likes to put it, on the left front fender. We expect a different powertrain in that model and we also wouldn't be surprised if there's an Escape PHEV as well. The other two powertrains will reportedly be the MKC's 2.0-liter Ecoboost four-cylinder as the base, with the 2.3-liter EcoBoost continuing to be an optional upgrade. TTAC also says the VIN document indicates that trim configurations have changed to simply offering standard and Signature trims (from the MKC's standard, Select, Reserve, and Black Label levels). This is hard to believe given that every other Lincoln offers a Black Label and is usually the model featured in promotions and official photography. There's still a lot to be learned about the Lincoln Corsair, including whether these VIN documents are accurate. We expect to know more later in the year. Given that the Lincoln Aviator was shown before its Ford Explorer sibling, we wouldn't be surprised if the Corsair made its official introduction first. Related Video:

Lincoln debuts MKC ads starring Matthew McConaughey

Lincoln is making the decisive commitment that it wants to improve its brand perception going forward. It can't be cheap to hire A-list talent like Academy Award-winning actor Matthew McConaughey and director Nicolas Winding Refn, best known for Drive, for its new ad campaign for the 2015 MKC crossover, but the company is showing that it's serious about the new vehicle and its future. The first three of these five commercials are just hitting YouTube, and they begin airing on television on September 6.
The Live in Your Moment campaign is all about Lincoln trying to sell not just the MKC to customers but also explain the brand's philosophy. It's one of the oldest luxury automakers around, but hasn't exactly had a glorious history, especially recently. Based on these first ads, we can see that there's a definite focus on philosophizing rather than focusing on the crossover. At times, McConaughey seems just a mustache and a mangled beer can away from reprising his role from True Detective.
The first ad (above) is simply titled Intro and sets the mood and concept for the whole campaign. Bull has McConaughey talking to a longhorn in the middle of a road, and I Just Like It has him explaining his affinity for the brand. Lincoln's full release is available below, and you can view the other ads by flipping through the playlist in the video player above.

2015 Lincoln Navigator gets lots of updates, still not all-new [w/video]

If there's one brand that could really use some fresh, all-new product, it's Lincoln. The MKC crossover is on the way and looks promising, but the just-revealed 2015 model year update of its fullsize Navigator would appear to stop somewhere short of being "all-new." This, despite replacing a product that's been on the market since 2007. Oh sure, there's a brash new face, complete with the company's love or hate split-wing grille, and the revised rear-end treatment does look better to our eyes (if overly familiar). But in the era of the bold new all-aluminum Ford F-150, the Navigator is still based on the outgoing model's all-steel bones, so it's more of an extensive mid-cycle refresh than a completely new piece.
Unlike the F-150, there's no aluminum suit on this black-tie bruiser
That's a shame, really, because the class the Navigator is playing in features a host of really modern, stylish, luxurious crossovers and sport utilities like the Cadillac Escalade, Land Rover Range Rover, Mercedes-Benz GL-Class and more. Unlike the F-150, there's no aluminum suit on this black-tie bruiser, but that's not to say it isn't bringing some new tech to the table in 2015. Under the hood, for example, is Ford's well-received 3.5-liter, twin-turbocharged EcoBoost V6, putting out "at least" 370 horsepower and 430 pound-feet of torque. That's a solid engine, and should be a whole lot more spunky and efficient than the archaic 5.4-liter Triton V8 currently being employed in the outgoing model.