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How the Lincoln Continental Concept almost wasn't

That Lincoln Continental Concept that everyone is so excited about? It almost didn't happen. Speaking at the private reveal event for the concept yesterday, Ford Motor Company CEO Mark Fields revealed that when the design team started working on the vehicle that eventually became the Continental, the designers thought it was just another full-size luxury concept, and were turning in ideas to match. The problem, Fields said, is that this was an important vehicle to get right. "A full-size luxury sedan for a luxury brand is a very important marker that, I think, sets the beat for the brand and it creates a lot of awareness and favorability if you do it right," he said. "As we were designing this concept ... we reviewed with the designers the themes. The first couple of themes the team came with really didn't do it for us because we want to make sure that every vehicle that we bring out with Lincoln moves the brand forwards in a big way. So we went through the first couple of them and we really didn't get that kind of 'oomph' in the pit of our stomach." The team was stuck with an upcoming debut and nothing exciting to show for it, until the past was brought into the present. "In one of the design reviews, we were looking around at everyone and we mentioned, you know what, why don't we call this the Continental Concept? And I have to tell you, the body language was unbelievable in the design showroom. Everybody's head snapped up and you could see everybody's eyes widen and they started nodding and they said, 'now we get it.'" Aside from the Navigator, every vehicle Lincoln currently sells is simply named a trio of letters that start with M and K. Fields knew that the large luxury segment sedan is important for a company like Lincoln, with about 1.8 million units sold last year and an expected growth to around 2 million units by the end of the decade, he said. "When you think about where that growth is coming from, it's still a substantial segment here in the US, it's a very substantial segment and even more substantial segment in China. As a matter of fact, that segment grew by 17 percent last year and China is the largest market for full-size luxury sedans." Given the positive reaction to the Continental Concept thus far, bringing the name back from the dead might be just the thing Lincoln needed.

Matthew McConaughey dusts off his Lincoln Lawyer jacket [w/videos]

Alright, alright, alright. Easygoing Texan Matthew McConaughey has enjoyed a career renaissance recently with critically acclaimed roles in Dallas Buyers Club and True Detective, and the actor has just signed a multi-year deal with Lincoln to become the luxury brand's spokesperson. The first ads starring McConaughey should hit televisions and the internet soon.
McConaughey's campaign has his pitching starting out with the company's pivotal new 2015 Lincoln MKC compact crossover. "Lincoln is an iconic, American brand and I like where they are heading with their transformation," he said in the announcement of the deal. The appears to be really throwing some money into these ads, too. Not only has it hired A-list talent in front of the camera, Nicolas Winding Refn, best known for Drive, is directing the spots.
Of course, this won't be McConaughey's first noteworthy ride in a Lincoln. Back in 2011, he starred in The Lincoln Lawyer, a legal thriller about at attorney would did business out of a 1980s Town Car. The MKC should certainly prove to be a much better driver than that.

Everything new at the 2019 New York International Auto Show

Transcript: Welcome to the 2019 New York Auto Show. It's the last auto show, and so far it's my favorite of the year. We have a new buggy, compact pickup and trail ready SUV from Volkswagen. Ford brought the new Escape and a new Mustang performance variant, and we have a brand new Toyota Highlander and Subaru Outback. Let's go take a look around. We're here at the New York Auto Show with the Subaru stand. Normally the Subaru stand is just some white carpet and some show lighting. This year it's like we're in a national park. It's ... Frankly, I'm from Oregon. You're from Colorado. Yeah. It's making us feel at home. And in that way what better place and what better people to introduce this Subaru Outback which is pretty much the official car of Colorado and Oregon. Yeah. You actually have to buy a Subaru before they let you move to Colorado. Now instead of climbing up there and taking a look because we've been told we can't do that we're gonna go over there and check out another one. So the exterior, not that different. No. Looks exactly like an Outback. There's actually oddly a little more black plastic trim on the outside. A little too much for me. Right. It's interesting because it kind of slowly went away from that from the beginning because in the beginning the black plastic trim kind of made it an Outback, and now they're kind of bringing it back. I guess they needed to make it more macho. Right. Right. Now we're inside. Inside it looks pretty different. Swank. It's kind of swank for an Outback which has been pretty plain. Now this is the newly available vertically gigantic touch screen here. 11.6 inches. That is massive. This is how big it is when it's turned on ... just for the viewers. Now this is the onyx trim. So with that you get the black mirrors, the black wheels. This upholstery is special to the onyx, so it's gray and black and you also have this green stitching. Yeah, I like this accent stitching. It's kind of neat. Oh there's also a little tray there. Well this is a deep bin here. You can probably fit a phone. There we go. Almost. Yeah there are two USB ports. There's an additional two in the backseat. So this thing here you pop in the cup holder and it gives you a little more space or less space. These are really big, so if you have one of those Nalgene bottles I'm guessing it's going to fit in there. One of my complaints about my Subaru that I own now which is a naturally aspirated Crosstrek is that up in the mountains. It's slow?