2011 Lincoln Mkx Base on 2040-cars

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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

Ford Announces Free Brake-Pad Offer If Customers Stop By Dealers

These days, when you buy a new car, it's not unreasonable to expect a certain period of free maintenance to come along as well. Sometimes this is through the life of the warranty, in other cases a little less. But Ford Motor Company is going beyond those deals for at least one part of its cars. As of now, if you buy a set of Motorcraft brake pads for a Ford, Lincoln or Mercury model, you get free replacements for as long as you own the vehicle. The offer is good at Ford or Lincoln dealers and Quick Lane Tire & Auto Centers. "We will replace the pads for as long as you own the vehicle," said Elizabeth Weigandt to Autoblog. She did clarify that the Motorcraft pads are generally for models from the '90s or newer. Also, to take advantage of this program, a person must return to the same dealer each time to get the free parts. Of course, Ford isn't just handing out brake pads to anyone who walks by; there are certain stipulations. First, the components have to be worn down to less than three millimeters to be eligible, and the buyer still has to pay for the labor to install them. If the model is used as a fleet vehicle for commercial purposes like as a taxi or limousine, this offer also doesn't apply; the same thing for racecars. On the plus side, if you recently bought a set of pads from one of the participating locations, you're still in luck. The deal covers parts purchased as of July 1. "This program reflects our commitment to providing customers with an excellent ownership experience regardless of the age of their vehicle," said Frederiek Toney, President of Ford Customer Service, in the company's announcement of the offer. Scroll down to read the all the details.

2018 Lincoln Navigator Review | 900 miles in mid-century opulence

PORTLAND, Ore. — Driving the 2019 Lincoln Navigator on my usual 80-mile evaluation route just wouldn't be sufficient. The quick jaunt through downtown Portland and out into wooded mountain roads couldn't possibly do justice to a vehicle intended for the literal long haul. All those seats; all that cargo space; all that comfort and opulence. What the Navigator needed was a road trip, so I took two of them — within five days, over 900 miles and a grand total of 20 hours and 17 minutes in the 24-way power-adjustable, massaging, ventilated saddle. The first journey would be from Portland down to Bend, Ore., and then working my way gradually back through central Oregon backroads. This included winding two-lane highways where the Navigator's excellent adaptive cruise control system maintained its distance (and my sanity) when stuck behind parades of Outbacks, before the 450-horsepower EcoBoost V6 of Raptor fame could dispatch them from across the dotted yellow line. Enough really can't be said about how masterful this engine is — so smooth, so powerful and so quiet. It's perfect for a Lincoln. It also got 20 mpg over the course of the full 900 miles, which compares to the EPA's 21 mpg highway rating. Pretty good given the mountainous terrain and the liberal throttle applied to keep up with a pair of substantially sportier cars I was trailing as part of a photo shoot. Not that the Navigator was really able to keep up with anything once the road got tighter and twistier through the lava fields of the Willamette National Forest. Though I still concur with my initial praise of the Navigator's independent rear suspension and steering that "provides consistent, appropriate and reassuring weighting," there's no getting around the laws of physics. This is a gigantic land craft pushing three tons that's best kept at a relaxed pace – also perfect for a Lincoln. As for the ride, which disappointed during my Navigator first drive in Southern California, the "omnipresent nervousness" I reported didn't really materialize on better pavement in Oregon and later in Washington. True, it's not quite as supple as a unibody Range Rover or Mercedes GLS would be, but it doesn't suffer from the near constant vibration over even the smallest bumps you get in a Chevy Suburban or GMC Yukon XL. On the subject of comfort, though, those 24-way front seats can't be ignored.