2009 Lincoln Mkx Base Sport Utility 4-door 3.5l on 2040-cars

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Is Lincoln MKC cutting into Cadillac SRX sales?

The two big American luxury brands of Cadillac and Lincoln are on surprisingly similar paths at the moment with both divisions hoping to redefine themselves and grow popularity. They're still early in the process with no clear winner yet, but things might actually be looking up for Lincoln's latest model, according to a monthly sales analysis from The Motley Fool. It seems, at least early on, that the new MKC crossover might be taking a bite out of the Cadillac SRX's growth.
The MKC launched just a few months ago and has been getting a big marketing push from a series of oft-mocked ads starring the smooth-talking Matthew McConaughey. The luxury CUV has been the popular, new kid on the block with growing sales since its introduction. While smaller than the SRX, the Lincoln starts at a lower price and offers better fuel economy.
Through June, the SRX performed well with sales up over 20 percent on average through June, according to The Motley Fool. However, July and August saw things plummet with year-over-year drops of 7 percent and 37 percent, respectively. It still far outsold the MKC in terms of actual units in a given month, but the Caddy's continued growth has appeared to stagnate.

2013 Lincoln MKS EcoBoost

A Bench-Warmer In Waiting
I hail from Cleveland, and that means I'm familiar with sports franchises that are always falling short of championships. The Indians, the Browns, the Cavs - they've all come close, but being a resident of C-Town means learning to appreciate the effort more than a reward that never seems to come. So I can appreciate the situation in which Lincoln finds itself today, one where the past is full of repeated attempts to be competitive, and looming on the future's horizon is the next hope on which everything hinges.
That next hope for Lincoln is not the car you see here, but rather the smaller, all-new 2013 MKZ sedan. Like LeBron James entering Gund Arena for the first time, the MKZ will enter dealerships this fall as the brand's chosen savior, markedly more stylish, advanced and desirable than anything offered by Lincoln in recent memory. And that would make this car, the 2013 Lincoln MKS EcoBoost, one of the other 20 guys whose names I can't remember who played alongside LeBron during his rookie season.

Production 2017 Lincoln Continental arrives with 400-hp V6

Lincoln still isn't saying much about its new flagship, the long-awaited Continental. Instead, it's got to get everyone's attention. The brand that's been threatening to get a genuine luxury game going for years probably wants people to sit inside the fullsize sedan to learn what it's got, and we think that's a great idea. One good bit we know is that the new Continental is powered by a 3.0-liter, twin-turbo V6 with "a projected" 400 horsepower and 400 pound-feet of torque. We also know the marketing folks have the luxury-speak down, with lavish promises of heated, cooled, and massaging Perfect Position 30-way seats that adjust to shape and weight, as well as climate-controlled seats for rear passengers that also recline, and "generous rear legroom." Themed interior appointments come in Chalet, Thoroughbred, and Rhapsody selections, perceived-quality boosted further by a specific number of stitches-per-inch on the leather, a laser-cut door on the instrument panel, and real wood and aluminum trim. Acoustic laminated glass, active noise control, and available Revel audio are meant to insure serenity. Technology points are scored with optional adaptive steering and all-wheel drive, three drive modes, dynamic torque vectoring, surround-view cameras, adaptive cruise control, and pre-collision braking. We will really begin to know the new Continental when we sit in it later today at the Detroit Auto Show, for now there's the press release below. All-New Lincoln Continental Delivers Quiet Luxury: Elegant, Effortlessly Powerful, Serene - Lincoln Motor Company introduces its elegant new flagship – the all-new Continental – coming this fall - Effortless power comes from new 3.0-liter twin-turbocharged V6 engine that produces a projected 400 horsepower and 400 lb.-ft. of torque1; advanced safety technology is also featured - Serene interior offers the comfort of Lincoln's innovative Perfect Position Seat, spaciousness, rear seat amenities, Revel® audio system and top-grade materials DETROIT, Jan. 12, 2016 – Lincoln Motor Company heralds the return of its flagship – the all-new Lincoln Continental – an elegant, effortlessly powerful, serene full-size sedan that delivers quiet luxury to the industry's most discerning customers. Beginning this fall, Continental offers first-class travel for clients in America and China, bringing warm, human touches and a contemporary design.