2008 Lincoln Mkx Base Sport Utility 4-door 3.5l on 2040-cars

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With gaps in product portfolio, Lincoln embraces experiences

In one sense, Lincoln is on a roll. It rides out the year having unveiled three substantially refreshed SUVs — the new full-size Navigator, the MKC crossover and the Nautilus, the new name for its top-selling MKX that Lincoln revealed in Los Angeles. The company is on pace to sell 50,000 vehicles this year in China, a four-fold jump after just three years in that market, and its sales growth in the U.S. outpaces its competition in the luxury segment. And analysts applauded the brand for moving away from its confusing alphanumeric naming system as a way to differentiate itself. But Lincoln remains far behind its competitors, with a market share that lags the likes of Lexus, Audi, BMW, Mercedes-Benz and even Cadillac. Its product portfolio is more limited too, heavy on hot-selling SUVs, but with only two cars — far fewer than the German luxury brands — and no marquee sports cars. Instead, Lincoln made it clear in Los Angeles that it's leaning heavily on creating distinctive experiences for its customers — its strategy focuses on being "warm, human and effortless" — as a way to stand out from the field. One way it's trying to do that is through its Black Label program, which offers premium interior trim options like unique leather stitching patterns, Alcantara headliners and laser-etched aluminum accents, and combines all that with a suite of services. Black Label members get an enhanced premium maintenance plan that includes wear and tear, anytime car washes and annual detailing, a dedicated concierge and the ability to be custom-fitted for a vehicle at their home. It also comes with a Culinary Collection, a curated list of more than 50 participating restaurants across the country that offer exclusive reservation assistance, visits from the noted chefs and other perks. Lincoln is introducing a new "Gala" Black Label theme on its new Nautilus, which it says is inspired by a night at a fashion gala. It's an interior decked out in what it calls Carmine Red, reflecting a popular color in fashion, with perforated seat stitching that form interlocking Ls. It joins the Thoroughbred and Chalet Black Label themes for the new Nautilus, which goes on sale next spring. Other Black Label themes including the Navigator's Yacht Club theme, with a Chroma Blue exterior paint color, upgraded leather seats and whitewashed teak wood in the center console, and Center Stage, with jet black Venetian leather with red accents, available on the MKC.

The Lincoln Blackwood was the original luxury pickup. It was also weird.

As the 20th century drew to a close, Lincoln's mainstay product, the venerable Town Car, was well on its way to livery-car limbo and the brand's sales were sinking. The surprise-hit Navigator, introduced for 1998, indicated a possible way forward: luxury trucks. The following year, Lincoln rolled out a concept (pictured at bottom) that was essentially a dolled-up F-150 pickup: the Blackwood. Reaction was sufficiently enthusiastic that the Blackwood appeared in showrooms, essentially unchanged, for 2002. Luxo-trucks are now all the rage, but Lincoln's attempts to make the Blackwood truly special tripped up this pioneering pickup, which was canceled after just one year. That means this 2002 Blackwood for sale right now on Cars and Bids presents a rare opportunity. Lincoln grafted a Navigator nose onto an F-150 body, and if they had stopped there, the Blackwood might have fared better. But Lincoln went further. Motivation was provided by a 5.4-liter InTech V8 with 300 horsepower driving the rear wheels. Four-wheel drive wasn't offered, because Lincoln didn't want to raise the ride height. Air springs supplemented the rear leaf springs. The interior was stuffed with all manner of Navigator-spec luxury gear, with leather, heated and cooled seats, power-adjustable pedals, and even an early navigation system — which was the only option. Seating was strictly for four thanks to the rear captain's chairs. As if adorning it with faux African wedgewood and aluminum inlays wasn't distinctive enough, the cargo bed became a cargo trunk thanks to the standard, power-operated hard tonneau cover. Inside, the floor was carpeted, the sides were brushed aluminum, and the space was illuminated by LED accent lighting. Rather than a drop-down tailgate, access was via a pair of Dutch doors. To align with the nameplate, the only color offered was Gunslinger Black with a black interior. To maintain exclusivity, Lincoln planned to cap sales at 10,000 units. That provided wholly unnecessary, as sales only reached 3,356. Lincoln pulled the plug after one year. The 2020 asking price was $52,500 (roughly $77,000 today). The truck for sale on Cars and Bids is sure to go for less, although bidding is pretty strong out of the gate. It currently sits at $8989 with six days to go in the auction.

Chevy, Lincoln dealers say they still want sedans

Detroit automakers have famously turned their backs on sedans as they make the strategic bet to double down on money-making trucks and SUVs, but dealers for at least two American brands are giving the companies contrary signals. In separate recent interviews with leading national dealer councils for Chevrolet and Lincoln, Automotive News reports that both brands’ dealers still see a need for cars. The publication published a Q&A interview with Mike Bowsher, chairman of the Chevrolet National Dealer Council, who said Chevy dealers managed to hold onto market share last year despite the phase-out of the Cruze compact sedan and hatchback, thanks to products like the Spark and Sonic subcompacts and the Trax and Equinox crossovers. But, he acknowledged, “We do feel like we could use a car, especially in the low-MSRP range.” The comments follow similar recent comments from Tom Lynch, who chairs the Lincoln National Dealer Council. He told AN, “If weÂ’re not in segments where there is still a good amount of business, I think the company and the dealers lose out.” The Cruze was one of the victims of GMÂ’s November 2018 announcement of plant closures, with production having ceased with the closure of GMÂ’s Lordstown, Ohio assembly plant last year. GM sold 47,975 Cruzes in 2019 but a healthy 142,617 in 2018. At Lincoln, Lynch said the council has been telling the company it needs to stick with the sedan segment, despite plans to kill the MKZ sedan in the coming months and unconfirmed reports that the Continental isnÂ’t long for this world, either, despite the buzz of the suicide-door Coach Door Edition, shown in the photo above. Lincoln sold 17,725 MKZs and 6,586 Continental sedans in 2019, down a combined 15%, but still good for almost 22% of overall Lincoln sales. It's worth noting that Lincoln competes in a luxury segment that still expresses allegiance to four- and two-door cars. Even Cadillac, its cross-town rival, is staying active with the upcoming CT5 and CT4 sedans. Lynch pointed to Tesla as evidence that strong sedan products can resonate with consumers, though he conceded that “What that looks like for Lincoln going forward, IÂ’m not sure of.” For now, anyway, Chevy still offers the Sonic and Spark subcompacts, the latter of which saw sales climb 32.5% in 2019 to 31,281 (Sonic sales fell nearly as steeply).