2015 Lincoln Mkc Base on 2040-cars

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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Lincoln video teases new things to come... but what?

Lincoln has released a new video teasing... something. In what looks to be an advertisement for more advertising, the company has worked up a clip featuring everything from a drum solo and a flying hawk to Abraham Lincoln himself. The video shows a few shots of what looks to be an MKZ and promises more news is coming on Monday.
What does the company have up its sleeves? Rumors are bouncing around the web like so many ill-informed ping-pong balls, and cover everything from an alternative powertrain for the MKZ to a new two-door model - noise that is underscored by the presence of a Ford Mustang chassis lurking in the background of the video around the 27-second mark (see screen capture above).
Could Lincoln be considering a rear-wheel drive luxury coupe built on the pony's bones? A move like that seems awfully unlikely, but it certainly wouldn't hurt our feelings. Either way, we'll find out more tomorrow. In the interim, check out the teaser video below for yourself.

2018 Lincoln Navigator Black Label Drivers' Notes Review | American luxury

For years, the Lincoln Navigator played second fiddle to the Cadillac Escalade. Even with a refresh a few years back, the big ute couldn't quite match what Cadillac (or anyone else in the class) offered. The design looked dated, and the interior felt a full generation behind. Things sure have changed, as the new Navigator might just be the first Lincoln in years that gets near-universal praise from the Autoblog staff. This class of SUV may not be everyone's cup of tea, but Lincoln deserves credit for doing more than just phoning it in. Our tester this week is a Chroma Crystal Blue short-wheelbase Navigator Black Label. That's the top-trim model, so features like heated and ventilated leather seating, full-LED lighting, a panoramic moonroof, a 20-speaker audio system and adaptive suspension are all standard. The only options on our 2018 model were the $1,750 paint and the $1,250 perfect-position seats. At $98,320, it isn't cheap, but it's right on the mark for the segment. Editor-in-Chief Greg Migliore: The Lincoln Navigator is a demonstrative improvement in luxury, power and design. It's more sophisticated and elegant than ever before, but it remains true to itself. The interior is gorgeous — the best-looking cabin I've ever seen in a Navigator — and it's the best in the segment. The Cadillac Escalade, which is still great but is due for a freshening, feels dated and less user-friendly inside, by comparison. Our Navigator, outfitted in the Black Label trim, looks like something out of a 1960s Camelot photo spread. The powder blue materials remind me of old pictures of Jackie Kennedy. The way the Lincoln crest appears above the glovebox also feels very Jet Age. The knobs, switches and buttons for the controls add to the retro look, but they're also tactile and functional. People don't want to navigate four touchscreens to adjust the heat. Lincoln and other carmakers are wisely going back to simplicity for interior features. That being said, the interior has all the modern features and amenities you would expect. Sync 3 is solid. The large touchscreen is easy to read and use. It's colorful and intuitive. Finally, it's a Sync system I can get on board with. The seats are comfortable, supportive, and the front ones can be positioned 30 different ways. There's so much variety I never found the perfect spot in my two nights in the Navigator. The exterior touches from the most recent redesign accentuate the Navigator's luxurious feel.