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Analysts warn Lincoln shouldn't follow Ford out of the sedan market

Lincoln looks set to mimic Ford's on-going shift away from sedans. The move makes sense on the surface, but analysts warn the luxury brand needs to keep some low-riding models in its portfolio. The company's current lineup includes two sedans, the MKZ and the Continental, plus five SUVs. The sedans aren't long for this world, according to The Detroit Free Press. The publication learned Ford's Hermosillo, Mexico, factory will stop manufacturing the MKZ in late 2020 or early 2021, and it pointed out UAW documents note Continental production will continue "through its product lifecycle." In other words, it's the last model on the Continental branch of the Lincoln family tree. These two nameplates represent 23.3 percent of Lincoln's annual sales so far in 2019, which is a surprising and respectable statistic. One in four cars the company sells is a sedan. The problem is that they accounted for 27.6 percent of the firm's sales in 2018, and that number will continue to fall in 2020 as customers flock towards crossovers and SUVs. And yet, exiting the sedan market isn't the right answer for a company that wants to re-establish its reputation as a luxury automaker. Eric Noble, the president of consulting firm CarLab, told The Detroit Free Press about 40 percent of American buyers in the market for a luxury car choose a sedan. The Chinese market — where Lincoln hopes to gain a secure foothold in the coming years — also has a healthy appetite for sedans. Going SUV-only is a strategy that might work well in the United States, but it doesn't suit Lincoln's ambitions. Germany's big three luxury brands all have a flagship sedan at the top of their range. We can't argue against sales data; the sedan market is shrinking. There are ways to keep buyers in the fold, however. The Continental is a stellar effort from the brand, and a solid foundation on which to build. Noble pointed out Lincoln could use the rear-wheel drive platform found under its Aviator and Ford's latest Explorer to build a four-door model with a fastback-like roof line in the vein of the Audi A7. It's a sleeker, sexier body style that tends to attract more buyers than a more conventional three-box sedan, which is often criticized as old-fashioned. Automakers can normally get away with charging a little bit more for these cars; the A7 is more expensive than the A6, for example. Electrification could be the Lincoln sedan's saving grace.

Junkyard Gem: 1970 Lincoln Continental Mark III

The story of the Continental features plenty of fascinating plot twists during its off-and-on 1940-2020 history, and one of the most interesting is the car that resulted from the decisions of the Ford Motor Company's mighty warlord during the 1960s: Lee Iacocca. That was the 1969-1971 Continental Mark III, a car that printed bales of money for Ford. Today's Junkyard Gem is one of those cars, found in a Northern California car graveyard recently. Iacocca wanted a Lincoln to compete with Cadillac's snazzy new Eldorado coupe, and he wanted to do it on the cheap. Since the original Mustang had been so profitable in large part because it was based on the Falcon compact, the same philosophy would be used for the new Lincoln coupe. The Ford Thunderbird, which had become a well-over-two-ton behemoth by 1967, would provide the Mark III's platform; this had the added benefit of using excess production capacity at the T-Bird's assembly plant in Wixom, Michigan. Focus groups disliked the Mark III, but Iacocca and Henry Ford II ignored them and pushed forward with production. This worked out well; Mark III sales beat the Eldorado's immediately and the platform-sharing with the Thunderbird kept costs low and profits fat. Along with the Mustang and the Chrysler minivan, the Mark III stands as one of Iacocca's greatest business triumphs. These cars used to be reasonably easy to find in wrecking yards, but they've been junkyard rarities for at least the past decade. This one lived a hard life. The 460-cubic-inch (7.5-liter) V8, rated at 365 horsepower and 500(!) pound-feet of torque, was gone when I arrived. The chrome received a gold-plating treatment by a customizer at some point. It's possible that this car was once a good-looking lowrider, but that would have been decades ago. About the only remaining hint of its former opulence is the rear seat. The MSRP for this car was $7,281, or about $59,286 in 2023 dollars. The 1970 Cadillac Eldorado cost $6,903 ($56,208 now). Of course, the out-the-door cost for both cars would have been quite a bit higher, after not-so-optional options had been added by the customer. This individually decisive motorcar has no peer.

Did Neil Young just spill the beans on a 2016 Lincoln Continental? [w/video]

Neil Young may be better known as a singer-songwriter and rock n' roll icon than he is for his involvement with cars, but the Canadian-born musician is not without his automotive credentials. His latest book, after all, is titled "Special Deluxe: A Memoir of Life & Cars," and one of his most famous songs, "Long May You Run," was written about his old station wagon. But does that mean he's got an inside line on new cars coming out? In an appearance on CNBC's Mad Money with Matt Cramer this week, the Y in CSNY was plugging Pono, a portable music player and service he developed. During the segment, which you can watch in the video clip below, Young mentioned that his company was working on a new in-car audio integration with Harman, which as we know just signed a deal with Lincoln. Here's where it gets interesting: The Godfather of Grunge mentioned that Pono and Harman were preparing to put the system in the 2016 Lincoln Continental. The thing is, Lincoln hasn't made a Continental for a dozen years now. Does Neil know something we don't, or did he simply misspeak? He is, after all, working on an electric-converted '59 Continental he calls the LincVolt, so it wouldn't be hard to imagine he got mixed up. But maybe, just maybe, it was the first bit of leaked info that Ford's luxury division is planning on shifting away from its MK-based naming scheme and reviving at least one iconic nameplate. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.