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Lincoln plans electrified versions of all models by 2022, say sources

DETROIT - Ford Motor Co's premium Lincoln brand plans to offer hybrid gasoline-electric versions of all its U.S. models by 2022, according to three sources familiar with the plans. Details could be announced as early as Oct. 3, when Ford Chief Executive Officer Jim Hackett plans to update investors on the automaker's strategy. Company officials are also considering whether to introduce one or more all-electric Lincoln models, one source said. The proposed electrification scheme could be critical to Lincoln's future in China, which will require automakers to make electric vehicles an increasing percentage of their total sales. The Lincoln hybrids are part of a broader Ford program to offer at least 18 new electric and hybrid models over the next five years, the sources said. Lincoln aims to follow a path blazed this year by several European premium brands, including Daimler AG, Zhejiang Geely Holding Group's Volvo Cars, BMW and Jaguar Land Rover, all of which have announced plans to offer more hybrid and all-electric vehicles. Global luxury brands are responding to competitive pressure from Elon Musk's Tesla Inc, and proposals by the Chinese government to mandate significantly higher levels of electric vehicle sales in the world's largest auto market. The plan to offer a portfolio of Lincoln hybrid models was crafted before Hackett took over in May, the sources said. Ford said in January 2016 it would spend $4.5 billion to electrify a portion of its U.S. fleet, including hybrid versions of the Mustang and the F-150, and at least 11 other models. The extent of its electrification effort, including details on specific new and redesigned models, has not previously been disclosed. A Ford spokesman said the company would not comment on future products. As the Lincoln brand rolls out redesigned versions of its existing models and introduces at least one new model, it is planning to introduce plug-in hybrid versions of those vehicles, beginning with the redesigned MKC crossover and the new Aviator crossover in 2019, the sources said. The redesigned Lincoln Navigator utility vehicle, which goes on sale this autumn, is expected to add a conventional hybrid version in 2019. Subsequent redesigned Lincoln models, including the MKZ sedan in 2020 and the Continental sedan and MKX crossover in 2022, are expected to include plug-in hybrid variants, the sources said.

2016 Lincoln MKX images and details hit the web

Well, what do we have here? In what we're assuming is an accidental leak, a live URL from Lincoln Canada has been brought to our attention, and it's chock full of information on a new 2016 Lincoln MKX that we figure will most likely see an introduction at the Detroit Auto Show right around the corner. "Inspired by airplane design," says Lincoln, we see a good bit of the smaller MKC in the design of the next MKX, and that's a good thing. We note HID lights with LED accents, a Panoramic Vista Roof, a hands-free power liftgate and a 360-degree camera mounted behind the front Lincoln emblem as tasty exterior details to look forward to. Inside is what appears to be a pretty darn beautiful cabin, with available Bridge of Weir leather seats with optional heating and cooling, plus 22-way adjustability. Open-pore wood in either walnut swirl of olive ash looks classy, and the newly available Revel audio with 13 or optionally 19 speakers ought to work well with the car's active noise control to provide a serene driving experience. We're not entirely sure what infotainment system the 2016 Lincoln MKX will boast, but the images appear to show a version of the much-maligned MyLincoln Touch interface, and not the upcoming Sync 3, although at least there is more physical switchgear for the HVAC, as on the MKC. As far as the vehicle's engine and chassis, we see mention of an available twin-turbo 2.7-liter EcoBoost, but there's no power rating just yet – we know it will be more than 300 horsepower, but how much more is still unknown. There's no mention of the 2016 MKX's transmission, which makes us think it will probably offer the same six-speed unit as the Ford Edge. On the plus side, there will be adaptive steering to go along with three driving modes – Normal, Comfort and Sport. Lincoln Drive Control with continuously controlled damping also sounds beneficial. That's all we know so far, but we're looking forward to getting all the details, hopefully in just a few days, since the vehicle is said to be hitting showrooms in the summer of 2015. In the meantime, check out the image gallery above, and feel free to read a lengthy discussion about the leak at the FordInsideNews.com forum. Featured Gallery 2016 Lincoln MKX Leaked Images View 14 Photos News Source: Lincoln Canada via Ford Inside NewsTip: Michael Detroit Auto Show Lincoln Crossover Luxury 2015 Detroit Auto Show lincoln mkx

Lincoln debuts MKC ads starring Matthew McConaughey

Lincoln is making the decisive commitment that it wants to improve its brand perception going forward. It can't be cheap to hire A-list talent like Academy Award-winning actor Matthew McConaughey and director Nicolas Winding Refn, best known for Drive, for its new ad campaign for the 2015 MKC crossover, but the company is showing that it's serious about the new vehicle and its future. The first three of these five commercials are just hitting YouTube, and they begin airing on television on September 6.
The Live in Your Moment campaign is all about Lincoln trying to sell not just the MKC to customers but also explain the brand's philosophy. It's one of the oldest luxury automakers around, but hasn't exactly had a glorious history, especially recently. Based on these first ads, we can see that there's a definite focus on philosophizing rather than focusing on the crossover. At times, McConaughey seems just a mustache and a mangled beer can away from reprising his role from True Detective.
The first ad (above) is simply titled Intro and sets the mood and concept for the whole campaign. Bull has McConaughey talking to a longhorn in the middle of a road, and I Just Like It has him explaining his affinity for the brand. Lincoln's full release is available below, and you can view the other ads by flipping through the playlist in the video player above.