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Lincoln to adopt Mini-like personalization strategy?

There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."
Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.
While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

2016 Lincoln MKX images and details hit the web

Well, what do we have here? In what we're assuming is an accidental leak, a live URL from Lincoln Canada has been brought to our attention, and it's chock full of information on a new 2016 Lincoln MKX that we figure will most likely see an introduction at the Detroit Auto Show right around the corner. "Inspired by airplane design," says Lincoln, we see a good bit of the smaller MKC in the design of the next MKX, and that's a good thing. We note HID lights with LED accents, a Panoramic Vista Roof, a hands-free power liftgate and a 360-degree camera mounted behind the front Lincoln emblem as tasty exterior details to look forward to. Inside is what appears to be a pretty darn beautiful cabin, with available Bridge of Weir leather seats with optional heating and cooling, plus 22-way adjustability. Open-pore wood in either walnut swirl of olive ash looks classy, and the newly available Revel audio with 13 or optionally 19 speakers ought to work well with the car's active noise control to provide a serene driving experience. We're not entirely sure what infotainment system the 2016 Lincoln MKX will boast, but the images appear to show a version of the much-maligned MyLincoln Touch interface, and not the upcoming Sync 3, although at least there is more physical switchgear for the HVAC, as on the MKC. As far as the vehicle's engine and chassis, we see mention of an available twin-turbo 2.7-liter EcoBoost, but there's no power rating just yet – we know it will be more than 300 horsepower, but how much more is still unknown. There's no mention of the 2016 MKX's transmission, which makes us think it will probably offer the same six-speed unit as the Ford Edge. On the plus side, there will be adaptive steering to go along with three driving modes – Normal, Comfort and Sport. Lincoln Drive Control with continuously controlled damping also sounds beneficial. That's all we know so far, but we're looking forward to getting all the details, hopefully in just a few days, since the vehicle is said to be hitting showrooms in the summer of 2015. In the meantime, check out the image gallery above, and feel free to read a lengthy discussion about the leak at the FordInsideNews.com forum. Featured Gallery 2016 Lincoln MKX Leaked Images View 14 Photos News Source: Lincoln Canada via Ford Inside NewsTip: Michael Detroit Auto Show Lincoln Crossover Luxury 2015 Detroit Auto Show lincoln mkx