1998 Lincoln Mark Viii Lsc 39000 Miles on 2040-cars

Auto blog

Ford announces free brake pad offer if customers stop by dealers

These days, when you buy a new car, it's not unreasonable to expect a certain period of free maintenance to come along as well. Sometimes this is through the life of the warranty, in other cases a little less. But Ford Motor Company is going beyond those deals for at least one part of its cars. As of now, if you buy a set of Motorcraft brake pads for a Ford, Lincoln or Mercury model, you get free replacements for as long as you own the vehicle. The offer is good at Ford or Lincoln dealers and Quick Lane Tire & Auto Centers.
"We will replace the pads for as long as you own the vehicle," said Elizabeth Weigandt to Autoblog. She did clarify that the Motorcraft pads are generally for models from the '90s or newer. Also, to take advantage of this program, a person must return to the same dealer each time to get the free parts.
Of course, Ford isn't just handing out brake pads to anyone who walks by; there are certain stipulations. First, the components have to be worn down to less than three millimeters to be eligible, and the buyer still has to pay for the labor to install them. If the model is used as a fleet vehicle for commercial purposes like as a taxi or limousine, this offer also doesn't apply; the same thing for racecars. On the plus side, if you recently bought a set of pads from one of the participating locations, you're still in luck. The deal covers parts purchased as of July 1.

Lincoln MKC prototype caught partially covered, reveals some changes

When Lincoln pulled the wraps off the MKC Concept at the Detroit Auto Show earlier this year, we said that the very attractive concept was going to closely mirror the production vehicle. With few exceptions, a clad prototype recently caught running on public roads seems to substantiate our statement.
From what the pictures reveal, the disguised Lincoln MKC production mule and show concept seem to share the same waistline with identical sculpting over the wheels. The midsection of the two also appear to match with the same flare and styling. The lower rockers have been cleaned up a bit, mainly to be more practical in the real world (the deep chisels on the show car would have collected mud and snow).
Taking a look at the exposed front bumper, we see a very similar lower fascia complete wtih the metal skid plate on the chin. The window profile also seems to match the concept, though we're still unclear exactly how that C- and D-pillar section is going to look. Of course, and it always seems to be the case when concepts evolve into production vehicles, the MKC gains four normal door handles, standard-sized mirrors and a slightly smaller wheel/tire package. We expect the production version of the Lincoln MKC to debut later this year.

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...